Video: Under Armour Micro G Bloodline – Rowley Park Green

Video: Under Armour Micro G Bloodline – Rowley Park Green

Under Armour Micro G Bloodline - Rowley Park Green

words // Brandon Richard

While most NBA players spent All-Star Weekend attending media events and celebrity-hosted parties, Milwaukee Bucks point guard Brandon Jennings traveled back to his hometown of Gardena, California along with Under Armour to refurbish his childhood basketball court at Rowley Park. The updated court features a green Sport Court rubber surface with Under Armour and Brandon Jennings “BJ3” logos applied throughout. Premium NBA regulation hoops were also installed for play. For his efforts in the community, which also included a refurbishing project at his first school in Compton, Jennings was the recipient of the NBA’s Community Assist Award for February.

When brainstorming colorway ideas for his new Micro G Bloodline signature shoe with Under Armour, Brandon wanted an all-green colorway that represented the brand new Rowley Park. With that in mind, brand designer John Humphrey crafted this pair in Rowley Park Green, complete with street map details on a reflective cross-strap with a Rowley Park call-out front and center. Additional reflective detailing was added to the collar, while a white rubber outsole provides a bit of contrast below.

In this exclusive Eastbay video, we had the opportunity to sit down with Humphrey and UA Director of Basketball Footwear Ryan Drew for a little more insight on the Rowley Park Green Micro G Bloodline. You can pick up a pair of these new Under Armour basketball shoes over at Eastbay today.

Available: Under Armour Micro G Bloodline – Rowley Park

Under Armour Micro G Bloodline – Rowley Park Green 2

Under Armour Micro G Bloodline New Colorways

Under Armour Micro G Bloodline New Colorways

words // Brandon Richard

Under Armour’s Micro G Bloodline isn’t just a basketball shoe – it’s the story of the journey taken by Milwaukee Bucks point guard Brandon Jennings from the streets of Compton, California to the NBA. Every new colorway that is introduced represents an element of his life, both personally and professionally. Three new Bloodline styles have arrived at Eastbay today, each giving you a distinct look into the life of Jennings.

First up is a black-based shoe that has been given the nickname of “Compton Black.” The all-black colorway represents Brandon’s West Coast roots and features a custom tonal graphic pattern throughout the upper and the strap. Next up, a pair in green and white that has been dubbed the “Rowley Park Green.”  This name refers to the surface of Jennings’ childhood basketball court in Gardena, California, which he and Under Armour refurbished over the 2011 NBA All-Star break. Last is the “Roma Blues,” a colorway inspired by the Lottomatica Roma basketball club in Italy, where Brandon became the first American player to skip college and play professionally in Europe. Each of these new colorways can be yours today.

Available: Under Armour Micro G Bloodline

Under Armour Micro G Bloodline Compton Black

Under Armour Micro G Bloodline Rowley Park Green

Under Armour Micro G Bloodline Roma Blue

Video: Under Armour Micro G Bloodline

Video: Under Armour Micro G Bloodline

Video: Under Armour Micro G Bloodline

words // Brandon Richard

The Under Armour Micro G Bloodline isn’t just a sneaker; it’s the story of a young man who was raised in Gardena, California, honed his craft in Compton, finished out his high school years at the world famous Oak Hill Academy in Virginia, made history playing pro ball in Italy before turning to the NBA and is now one of the league’s biggest stars as a member of the Milwaukee Bucks. Brandon never forgets where he come from, and with these Under Armour basketball shoes, you won’t either.

To celebrate today’s official launch of Jennings’ second signature shoe, Under Armour has released this Micro G Bloodline commercial, highlighting Brandon’s unique career journey. Check out the new clip below. You can pick up the Bloodline today at Eastbay.

Available now: Under Armour Micro G Bloodline

Under Armour Micro G Bloodline – Pre-Order Today

Under Armour Micro G Bloodline – Pre-Order Today

words // Brandon Richard

The only way to create real change is to take an aggressive approach and commit to it. That’s been the case with Under Armour’s involvement in basketball footwear, which started last fall with the introduction of their first basketball shoe lineup, led by Brandon Jennings’ signature Micro G Black Ice. UA has added some new faces this offseason and figures to be a major player for free agents moving forward, but Jennings will forever be the pioneer of the brand’s basketball range. Following what was started with the Black Ice last season, Under Armour and Brandon Jennings are preparing to launch his second signature shoe, the Bloodline.

Inspired by Brandon’s upbringing and Gardena, California roots to where he is today, these Under Armour basketball shoes feature a full-grain leather and mesh build with a midfoot support strap for lockdown support. Reflective detailing increases visibility, while UA’s trademark Micro G cushioning provides a light and responsive ride. Finishing off the look below is a one-piece translucent rubber outsole with multi-directional pattern for exceptional lateral and linear movement.

The Bloodline will launch in Black/Red on November 4th, but you can pre-order your pair today at Eastbay.

Pre-Order: Under Armour Micro G Bloodline

Under Armour Micro G Bloodline Black Red 1220966-001

Under Armour Micro G Bloodline Black Red 1220966-001 Sole