Timberland boots are everywhere. Next time you are out in public, check to see what everyone around you is laced up in and you’re bound to see quite a few Timberlands. Part fashion staple, part work warrior, they are really the perfect boots to take anywhere and do anything in. Timberlands were invented in America and became a global phenomenon thanks to their premium craftsmanship, cutting edge designs, and legendary comfort. Check out our timeline and behind-the-scenes photos below to learn more about how the boots you love came to be!
A Timberland Timeline
The first Timberland waterproof boot is created in Newmarket, New Hampshire, thanks to silicone and oil coating — setting the new standard for quality-crafted boots.
Fun Fact: Timberland footwear is submerged in water for four hours, then flexed 15,000 times to ensure they remain dry to get the passing grade.
Based on the success of the boot, the Swartz family, decide to rename the company ‘Timberland.’
Timberland takes its first steps to create an eco-friendly collection of footwear, apparel, and accessories. Earthkeepers is created, a program that makes their products from recycled, organic, and renewable materials.
Fun Fact: Timberland has recycled 233 million water bottles by using PET materials to make laces, mesh lining, and other various parts of their footwear.
Timberland partners with Green Rubber Inc. to make the outsoles for their boots from old tires. Once the tires are discarded, they are re-claimed to be recycled into the footwear, rather than ending up in landfills.
Fun Fact: Since then, Timberland has saved 3.3 million pounds of rubber by reusing them to make the outsoles of their boots.
Your favorite boot turns 40! The “Best Then. Better Now.” campaign launches to celebrate the anniversary of the popular boot and show Timberland as a head-to-toe outdoor brand.
Scroll through the rest of the behind-the-scenes photos below to see more about how Timberland boots are made.