adidas and Parley for the Oceans push to end plastic waste

adidas and Parley for the Oceans push to end plastic waste

Like oil and water, it was once believed that sport facilities and environmentally friendly regulations just don’t mix. With all the water, fertilizer, and energy spent on upkeep, it seemed near impossible to limit unrecycled waste. But one brand made a commitment to fight that stereotype and is already making promising strides in the fight against unrecycled waste in sports.

Early this year, adidas announced it was opening the brand’s first sustainable football field, made with Parley Ocean Plastic, at Miami Edison Senior High School in Miami, FL.

Parley Ocean Plastic is created from upcycled plastic waste, which is intercepted and collected from remote islands, beaches, coastal communities, and shorelines to prevent it from polluting our oceans. adidas wants that plastic to be reused and they announced that approximately 1.8 million recycled plastic bottles were utilized to help create the field that will serve not only Edison High, but the wider Liberty City community.

“We believe that, through sport, we have the power to change lives, and this field is a demonstration of our taking action on that belief,” said Cameron Collins, Director of Football, adidas North America. “(It’s) more than a place for these young athletes to play, it’s a reminder of our collective responsibility to end plastic waste.”

The multipurpose field will be officially unveiled with a celebratory 7-on-7 football tournament for high school athletes, who will also get the opportunity to debut the environmentally friendly adidas Adizero x Parley cleats, made with Parley Ocean Plastic.

Along with introducing new, eco-friendly products, adidas has pledged to continue to be a driving force in the fight against ending plastic waste. Here is what the brand plans to roll out over the next decade plus:

  • 2020: more than 50 percent of all the polyester adidas uses in products will be recycled.
  • 2021: adidas will work with key US sports partners (MLS, NHL, USA Volleyball, and the Power 5 NCAA football programs) to transition to more sustainable uniforms.
  • 2024: adidas will use only recycled polyester in all adidas products across the business – aided by the introduction of PRIMEBLUE and PRIMEGREEN performance fabrics where 100% of the polyester used is recycled.
  • 2030: adidas will reduce the company’s carbon footprint by 30 percent (as compared to 2017) as part of the Fashion Industry Charter for Climate Action.
  • 2050: achieve climate neutrality. In Germany, the company already sources almost all its electricity from renewable sources.

“Since 1998, we’ve been developing and introducing innovations to end plastic waste,” said James Carnes, VP Brand Strategy. “Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.”

Curious about a more sustainable world through sport? Check out adidas.com/sustainability for more info!

Less Is More: Nike Flyknit

Less Is More: Nike Flyknit

Nike Flyknit

Comfortable, unique, supportive, and stylish, Nike’s Flyknit upper technology is the total package when it comes to both performance and casual shoes. But, what you might not know is that Flyknit material is also making it easier than ever to treat your feet AND the environment.

Flyknit uppers don’t just look and feel different from traditional shoes — they’re made differently, too. Most shoes are created by sewing together different pieces and materials, with the extra left on the cutting room floor to be discarded. Flyknit shoes, however, are made from one single thread, meaning there’s almost no waste.

Instead of needing to use different materials, like synthetic, mesh, and leather, to provide you with the support and flexibility you need while walking or running, Flyknit has these features woven into the thread, eliminating the need for extras. Areas with a looser weave allow cooling airflow to control sweat, and a tighter weave keeps your foot locked in place and holds the shoe’s shape.

What that means, is when the upper construction is complete, Nike is left with only what is needed — no more, no less.

Besides cutting down on waste, Flyknit uppers are lighter and more comfortable than their traditional counterparts. One piece means no seams, and that means less friction when you’re running, working out, or training. Less bulk also frees up your foot to move naturally for better performance and a more comfortable, one-to-one fit.

To top things off, Flyknit brings a unique style update to classic Nike silhouettes, blending different colors of thread into bold patterns and designs. So, now you can turn heads with your speed, reps, and style.