The Under Armour Curry 4: Ready For More

The Under Armour Curry 4: Ready For More

The Under Armour Curry 4 is all about more – more comfort, more control, and more traction. It’s a theme that’s also clearly evident in Stephen Curry’s game. The two-time MVP is always hungry for more on the court – more threes, more wins, and more championships.

No matter how good something is – it can always get better. That’s Curry’s mindset toward both his game and his signature shoe line. Good is never good enough. Two MVP awards is not enough. Two championships is not enough. This season, as Curry begins his quest for a third title in four years this, he does so with his best shoe to date on his feet. He’s ready for more.

The Kicks Of The Finals

The Kicks Of The Finals

Golden State and Cleveland have been on a collision course all season long. The Trilogy is finally underway as the league’s two best teams and biggest stars battle it out in the championship for the third straight year.

With that in mind, we’re taking a look at the signature sneakers. Who wins the title remains to be seen, but there’s no doubt about these championship-caliber kicks.

Nike LeBron Soldier 11

Nike LeBron Soldier 11

King James has plenty of signature shoes to choose from, but the Soldier line has to be considered a favorite after last year’s championship performance. This year, the Nike LeBron Soldier 11 added a fourth strap for an even greater locked-in feel. At the same time, the Soldier 11 utilizes Zoom Air cushioning to provide the explosive abilities that LeBron has become so well known for.

LeBron has said he loves the lighter, faster, sleeker, and stronger feel he gets while wearing the Soldier line. The Soldier 11 is made with that in mind, providing the ultimate locked-down fit without sacrificing explosive abilities, making it perfect for LeBron’s quest for another championship. Read more about it here.

Nike KD X

Nike KD X

Kevin Durant is hunting for his first championship, and has a brand new shoe to do it in. The KD X offers a similar look to its predecessor, but has subtle upgrades that help refine the shoe and ultimately Durant’s game. The KD X utilizes the best Flyknit construction ever to be used on a basketball shoe, engineered specifically for flexibility, breathability, and support where Durant needs it most.

A full-length Zoom Air unit offers responsiveness that’s perfect for KD’s offensive attack and defensive prowess, while the oversized laces provide more lockdown and an original look. The shoe also marks Durant’s 10th anniversary with Nike – you can read more about that here. What better way to celebrate than with a new shoe and a championship ring?

Nike Kyrie 3

Nike Kyrie 3

Kyrie Irving’s late-game heroics helped end the city of Cleveland’s title drought. Now, Irving is back for another championship and to further establish his reputation as one of the game’s most clutch players. His Kyrie 3 sneakers are built with his fancy footwork and hot handles in mind. He needs solid lockdown, plenty of strength and support, and enough flexibility to utilize his entire offensive repertoire.

The Kyrie 3 is a guard’s dream. It’s made specifically for stop-and-go moves at a moment’s notice. The outsole curvature allows for seamless transitions in any direction, allowing Irving to move quicker, cut faster, and blow by defenders with ease. Who knows, maybe it’ll even help Irving hit another game-winner in crunch time.

Under Armour Curry 3Zer0

Under Armour Curry 3Zer0

The back-to-back MVP leads his team into battle, where Golden State looks to recapture the title that was taken from them last year. Curry can run the court like no other point guard, with one of the game’s deadliest shots, most dangerous handles, and passing abilities that are second-to-none.

The Curry 3Zer0 is built to withstand the intensity of the playoffs and all of the crucial moments that will arise. The streamlined sneaker offers the same ankle support, comfort, breathability, and cushioning as the Curry 3, but in a minimalized silhouette that is equipped for the season’s most important stage. It’s championship season, and the two-time MVP is looking to re-take the throne.

Release Report: Two Retros and More!

Release Report: Two Retros and More!

Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest releases. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this weekend:

GIRLS’ JORDAN RETRO 6 ‘HYPER PINK’ – JANUARY 14 AT 10 AM ET

The iconic Jordan Retro 6 gets a new look with this weekend’s release. The new colorway is a girls’ exclusive with pink accents, reflective side panels, and an icy outsole. It’s a fresh look that will have plenty of guys wishing it wasn’t a girls’ only colorway. Girls’ $139.99.

JORDAN RETRO 12 LOW ‘MAX ORANGE’ – JANUARY 14 AT 10 AM ET

The classic Retro 12 returns this weekend in a luxurious low-top look. The shoe features a black suede and leather upper with Max Orange accents completing the look. The Retro 12 is a fan-favorite among sneakerheads, and this version provides another option for those who love Jordan style, but want a low-top feel. Men’s $169.99, Grade School $129.99.

UNDER ARMOUR CURRY 3 – JANUARY 14 AT 10 AM ET

Stephen Curry is one of the most innovative players the game has ever seen. His new shoe is also innovative with dynamic Threadborne technology that delivers the ideal mix of support and breathability. Simply put, this shoe is made for MVPs. Men’s $139.99, Grade School $124.99.

The Story Behind Each Curry 3 Colorway

The Story Behind Each Curry 3 Colorway


Under Armour debuted the Curry 3 over a month ago and has been releasing one new colorway of the shoe each week. You may know what the first few colorways look like, but you probably don’t know the story or inspiration behind them. So let’s dive in.

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Curry 3 ‘Dub Nation Heritage’ – Released on Oct. 27

Curry 3

Fittingly, the first Curry 3 colorway represented Stephen Curry’s Bay Area squad with a team-inspired royal and gold look. The ‘Dub Nation’ colorway pays homage to the team’s history, because the honor of playing for his team and his city is not something the MVP takes for granted.

Curry 3 ‘SC Camo’ – Released on Nov. 5

Curry 3

Stephen Curry always has a plan. He’s unpredictable on the court and impossible to game plan against. His quick-trigger shooting and lightning-fast ballhandling allow him to strike at a moment’s notice. His unexpected style of play is what makes him so dangerous. You can see him, but you can’t guard him. The ‘SC Camo’ colorway, which is black with yellow accents, embodies that mentality.

Curry 3 ‘Grey Matter’ – Released on Nov. 12

Under Armour Curry 3

It takes more than talent to become a two-time MVP. Curry certainly has the “It” factor, the clutch gene, or whatever you want to call it. In this case, Under Armour calls it ‘Grey Matter.’ It’s a fitting nickname, as the shoe is outfitted in an all-grey color scheme.

Curry 3 ‘Dub Nation Home’ – Released on Nov. 19

Curry 3

While the first ‘Dub Nation’ pays homage to the team’s heritage, the second is inspired by the dedicated fans that make the team so special. Curry feeds off the crowd’s energy and is always amped up when playing in front of the hometown fans. Like the first ‘Dub Nation,’ this one also comes in team colors, but is mostly white with royal and gold accents.

Curry 3 ‘Trifecta Black’ – Released on Nov. 25

Curry 3

An all-black colorway makes plenty of sense, because Curry is unstoppable from behind the 3-point line. The sharpshooter is already one of the most prolific long-range shooters of all time, so a colorway that emphasizes his ridiculous abilities is a fitting choice.

 

Curry 3 ‘TCC’ – Releases on Dec. 10

TCC stands for trust, care, and commitment. That’s what Curry’s college team lived by, and it’s something Curry has continued to believe in as a pro. It’s not about stats or individual accolades. For Curry, it’s all about the team. The shoe features a red color scheme that’s a nod to his college team’s colors.

Curry 3 ‘Aqua Camo’ – Releases on Dec. 17

Curry 3

The ‘Aqua Camo’ colorway takes inspiration from Curry’s ability to adapt, react, and shape the flow of every game. The back-to-back MVP has proved his ability to adjust to the flow of a game, as well as his ability to completely take over a game. The shoe is accented with an aqua blue color.

How The Curry 3 Is Changing The Shoe Game

How The Curry 3 Is Changing The Shoe Game

It’s safe to say that nobody has ever played the game quite like Stephen Curry. His fast-paced, free-firing style of play has broken records and made Curry one of the game’s most popular players. It’s also revolutionized the game. In a copycat league, Curry’s success has led to teams and players trying to imitate his style, but nobody’s been able to replicate it.

As Curry continues to change the game, he relies on a shoe that aims to do the same thing. The Under Armour Curry 3 is using new technology geared specifically to Curry’s game to transform basketball sneakers. Here’s a breakdown of the Curry 3:

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Threadborne Technology

The Curry 3 is the first shoe to feature UA’s new Threadborne Technology. High tension threads are woven intelligently to deliver the ideal mix of directional support and breathability for athletes. This combination provides enough support for Curry’s quick cuts and dribble drives without sacrificing on comfort.

Meta Wing Plates

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Inspired by the tail section of a fighter jet, the Curry 3 features a Meta Wing concept that focuses on the idea of ‘active’ stability. Lateral and medial carbon fiber stabilizers lock down the heel, arch, and forefoot, while assisting the foot in the transition of forward movement. The added stability keeps Curry in total control.

Charged Cushioning

Curry wouldn’t be the player that he is without the lightning quick first step that helps him get so much separation. Whether he’s getting to the rim or creating enough room to get a shot off, Curry needs to be able to change direction on a dime. Charged Cushioning enhances his first-step speed with responsive energy that allows for stop-and-go cuts that leave defenders in the dust.

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The updated technology helps make the best aspects of Curry’s game to be even more effective. The Curry 3 creates the perfect experience for Curry, and a nightmare experience for those who are tasked with trying to defend him.