The next wave of adidas Basketball is upon us, and James Harden is leading the charge. After inking a ground-breaking deal with adidas, the two are teaming up to change the game with Project Harden, which tells the superstar’s story like never before.
One of the major focal points of Project Harden is allowing creators the ability to do what they do best. Harden is well known for his ability to create on the court, and adidas is renowned for allowing its collaborators to be heavily involved in the shoe-designing process. Project Harden is taking those ideas to the next level.
The first chapter of Project Harden allows fans to see the co-creation process of the shoes through the lens of virtual reality. Fans can hear directly from Harden and see sneak peeks of the projects that are in the works. Harden took a recent trip to China to share the Project Harden Experience, and even carried things a step further.
Fans in Beijing got the chance to design custom colorways of the Crazylight Boost 2016, with Harden choosing his favorite design. He will wear that design on the court when he returns to China this October. He also spent time taking pictures with fans, signing autographs, and playing a little one-on-one during his trip.
Check out more photos from his trip below.