3.7 Release Report: The Jordan Retro 9 ‘Bred’ Leads The Way This Week

3.7 Release Report: The Jordan Retro 9 ‘Bred’ Leads The Way This Week

Each week, we’ll showcase the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of each shoe, and fill you in on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:

JORDAN RETRO 9 ‘BRED’ – MARCH 10 AT 10 AM ET

3.7 Release Report Jordan Retro 9 Blog

Alright, this is a big one – the classic Retro 9 silhouette in classic ‘Bred’ colors. The black leather base with a black mudguard and red accents makes this shoe one of the most hyped 9s in years. It’s about as clean, sleek, and stylish as sneakers get, so make sure to be ready right away Saturday morning if you want to snag a pair. Men’s $190.00. Boys’ $140.00.

ADIDAS HARDEN VOL. 2 ‘CONCRETE’ – MARCH 10 AT 10 AM ET

3.7 Release Report adidas Harden Vol. 2

With the insane amount of moves that James Harden puts on defenders, you would swear that his opposition is stuck in concrete. Harden’s unmatchable shiftiness and playmaking ability is the inspiration behind this ‘Concrete’ colorway of the Harden Vol. 2. Various shades of gray are featured along the upper for a look that resembles a concrete surface while the white Boost midsole ensures that, as your opponents slow down, you get even faster. Men’s $140.00.

JORDAN WHY NOT ZER0.1 – MARCH 9 AT 10 AM ET

2.14 Release Report: Jordan Retro 3 ‘Black Cement,’ Retro 1 ‘Gold Toe,’ + Even More!

2.14 Release Report: Jordan Retro 3 ‘Black Cement,’ Retro 1 ‘Gold Toe,’ + Even More!

Each week, we’ll showcase the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of each shoe, and fill you in on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:

JORDAN RETRO 3 OG ‘BLACK CEMENT’ – FEB. 17 AT 10 AM ET

Russell Westbrook & The AJ XXXII

Russell Westbrook & The AJ XXXII

Air Jordans have seamlessly combined innovative performance and iconic style ever since they burst onto the scene in the ’80s. Perhaps no shoe better represented that idea than the Air Jordan 2, which borrowed inspiration from luxury dress shoes to create a sophisticated Italian vibe, while also introducing a groundbreaking sole unit. The result? A shoe that offered a legendary look and feel both on and off the court.

The newest member of the iconic Air Jordan line, the AJ XXXII, takes inspiration from the AJ 2, striving for that same combination of performance and style. Our latest cover athlete, Russell Westbrook, is the perfect player to represent the AJ XXXII.

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Westbrook is coming off an MVP season where he made triple-doubles look like just another day at the office. Off the court, Westbrook is also notorious for his unique sense of fashion. He’s a rare athlete that makes headlines both for what he does on the court, as well as what he wears off it.

Tate Kuerbis, the AJ XXXII’s designer, gave us the inside scoop on the design process behind the shoe, new tech features, why it’s the perfect shoe for Westbrook, and more.

The AJ XXXII takes inspiration from the iconic Air Jordan 2. What was the design process like and can you highlight some of the more notable elements of the shoe?

Russ AJ 32 Mid

“The Air Jordan XXXII is inspired by the essence of the AJ II, which was the first luxury basketball shoe and was crafted in Italy. We took cues from the Italian craft of the AJ 2 plus MJ’s love of Italian sports cars and combined that inspiration with the latest performance innovations to bring the AJ XXXII to life. One of the standout features of the XXXII is the use of high-tenacity yarn within Flyknit technology. This takes the greatness of Nike Flyknit and makes it uniquely Jordan. In addition to providing athletes with the ultimate flexibility, support, and protection, it also allowed us to create a lacing system within it that is hidden. This gives it an “under the hood” feel, which people have come to expect from Air Jordans.”

Jordan has always introduced innovative shoes focused of basketball performance. How is the AJ XXXII built for the modern age of basketball?

Athlete insights are at the heart of everything we do. We gained valuable insights from the best players in the world to help create the XXXII. This includes Jordan Brand family members at every position, from young rising stars to seasoned veterans. What we heard from them is that they covet fit, form, and function, so we brought those insights into the XXXII to make it a shoe optimized for today’s game and athlete.

Can you break down some of the tech features behind the shoe, from the Flyknit upper to the Flight Speed Technology, cushioning, and traction? How do all these features really help athletes excel?

“The AJ XXXII introduces new, luxury-inspired performance innovations. It features an unmasked Flyknit upper with high-tenacity yarn that seamlessly combines stretch, support, and zonal lockdown. The laces integrate into Flyknit construction for distraction-free lockdown, creating an under-the-hood-type experience. Tuned-up Flight Speed technology unleashes the energy of Zoom Air units for an explosive step.”

Russell Westbrook is on our cover wearing the AJ XXXII. How does this shoe fit the needs of Russell’s unique game?

“The XXXII is a great combination of performance and style. The way Russell plays demands that he has the best performing sneaker on his feet, and style is something that is engrained in him as a person and player.”

The AJ XXXI took after the AJ 1. Now the AJ XXXII is taking after the AJ 2. Can you talk about that idea of drawing back on historic Jordans and introducing refreshed versions of these classics to a younger generation of athletes?

Russ AJ32 Low

“Being able to draw inspiration from classic silhouettes is a tremendous benefit for our designers but not a mandatory formula the team leans on when designing the next Air Jordan. Our goal is to continue to celebrate the brand’s legacy while creating new classics for the next generation of athletes.”

Jordan shoes are famous for combining style and performance. The AJ 2 definitely went after that idea. Can you explain how the team worked to make the AJ XXXII not only perform great, but also create a fresh look that can be rocked off the court?

“The brand’s number one priority for every game shoe is to create the best performance shoe possible. Because of Michael Jordan’s culture-defining style, his shoes were adopted by fans off the court and have become staples in the fashion world. That legacy is engrained in the brand’s DNA which allows us to focus on performance while still incorporating style elements that people have grown to love.”

Jordan shoes have some of the most iconic colorways of all time. Can you give us any teasers for colorways we might be seeing with the XXXII?

“The “Bred” colorway will always have a special place in the brand’s heritage and be represented on Air Jordan silhouettes. For future colorways… stay tuned!”

Eastbay Athletes In The All-Star Game

Eastbay Athletes In The All-Star Game

The NBA All-Star Game is one of the greatest showcases in the sports world. The game’s best athletes put on a jaw-dropping show that includes a 3-point barrage, incredible passes, and huge dunks. Eastbay athletes strive to reach the big stage, and ten of our cover athletes were selected to participate in this year’s All-Star Game. Here’s a closer look:

LeBron James

King James is no stranger to the All-Star Game as he will be making his 13th straight appearance in the game and has been the game’s MVP twice.  James earned his place in this year’s game with nearly 26 points, nine assists, and eight rebounds per game.

Kyrie Irving

LeBron will be joined by his Cleveland teammate Kyrie Irving, who is making his fourth All-Star Game appearance. Irving’s play jumped to another level during last year’s playoffs, and he’s picked up right where he left off this season with 24 points, six assists and three rebounds per game this season.

Stephen Curry

Golden State’s roster is more stacked than ever, but Stephen Curry’s play continues to amaze fans and opponents alike. As a key part in a deadly offense, Curry is averaging nearly 25 points, six assists, and four rebounds per game for the league’s top team.

Kevin Durant

Golden State’s newest Warrior has had no problem adjusting to his new team this season. Adding a whole new dimension to the Warrior’s offensive attack, KD’s averaging almost 26 points, eight rebounds, and five assists per contest.

Draymond Green

Draymond’s stats aren’t as gaudy as some other superstars, but he’s the glue that holds together one the league’s marquee teams. Green does a little bit of everything for the Warriors with 10 points, eight rebounds, seven assists, two steals, and one-and-a-half blocks per game.

James Harden

Harden has exploded this season after taking over the point guard role for one of the league’s most improved teams. Harden’s always been a scoring threat, but in his new role his assist numbers are even more impressive. The MVP candidate is averaging 29 points, 11 assists, and eight rebounds per contest.

Russell Westbrook

Mr. Triple Double has had one of the best seasons in NBA history so far with 31 points, 10 assists, and 10 rebounds per game. Russ has been on a tear all season and after being snubbed a starting spot in the All-Star Game, it’s likely that he’ll make some noise off the bench this weekend.

Paul George

Nike’s newest signature athlete is having another strong season for Indiana with 22 points, six rebounds and three assists per game. Getting your first signature shoe and your fourth All-Star appearance in the same season? Not bad, PG.

Anthony Davis

The Brow is having another monster year. Arguably the game’s best big man, AD is averaging nearly 28 points, 12 rebounds, and 2.5 blocks per game. It’s his fourth straight All-Star Game appearance, and at only 23 years old, he’ll likely be playing in this game for the next decade or so.

John Wall

John Wall will appear in his fourth straight All-Star Game this weekend. The point guard is putting up nearly 23 points, 11 assists, and 5 rebounds per game for one of the Eastern Conference’s best team. Wall’s flashy style of play is perfect for the All-Star Game, so expect some highlights from the former Wildcat.

Congrats to all of our cover athletes and good luck in the All-Star Game! Who do you have winning MVP honors this weekend? Let us know in the comments!

The Heir of Air Jordan

The Heir of Air Jordan

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From hoopster to hoops star, Michael was determined to be the best there ever was. The same moment he stepped on the floor, he started a burning fire. We were captivated by his flames, touched by his passion-emitting heat, and 30 years later, his legend burns brighter than ever with the AJXXX.

The face of the shoe is Russell Westbrook, and it’s a perfect fit. He’s freakishly fast, deceptively strong, and has an unrelenting passion to not only play basketball, but to completely dominate it — just like Mike. Perhaps they most resemble one another when you compare Jordan’s dunks vs. Westbrook’s. Their raw power, fierce energy, and jaw-dropping, rim-rattling power is only paralleled by one another.

Russell is as explosive as he is innovative, (I mean just look at this) and the confidence he exudes is reminiscent of #23. Each player can completely take over a game in its’ final minutes with uncanny alikeness. No matter how far the game is out of reach, if they’re feeling it, they’re going to let you know it.

Being the face of an Air Jordan shoe is a heavy burden to bear; it takes an impressive amount of honor, skill, and grit. It takes savvy intelligence, a fearless leader, and a flair for acrobatics. It takes someone like Russell Westbrook.