A Look Back: Jordan Brand January ’98

A Look Back: Jordan Brand January ’98

1998 was a pivotal year for Michael Jordan, the world’s greatest basketball player of all time. The ’97-’98 season would be his final one as a Chicago Bull. He won his sixth and final championship that year over the Utah Jazz and was the League, All-Star, and Finals MVP. While all that was going on, Nike was busy establishing the foundation for Jordan’s next steps after his inevitable second retirement. This involved creating a distinct differentiation between Jordan Brand and Nike.

As a sub-brand of Nike, Jordan Brand’s aim was to be as pure, unique and authentic as Michael himself. The brand would use the Jumpman logo exclusively and made its official retail debut late in 1997. “I have been involved in the design of everything I have worn from Nike since we began our relationship in 1984. The launch of the Jordan Brand is simply an extension of that process,” said Jordan in a 1997 press release. “It is an exciting and challenging opportunity to express myself and connect with the next generation of players. I look forward to being involved in every step of this new venture.”

Your Jordan Retro Destination Since 1985

Your Jordan Retro Destination Since 1985

Jordan Retro Vault Story

The Air Jordan line turned the basketball world upside down when it debuted in 1985. Over 30 years later, Jordans continue to be some of the world’s most sought-after shoes, delivering the perfect combination of innovative performance and street-worthy style.

Eastbay has been there every step of the way, from the introduction of the iconic AJ 1 to the hottest Jordans being released today. We combed through our archives, finding classic AJs that were showcased in the Eastbay magazine throughout the years. Eastbay has been your Jordan Retro Destination since 1985, when the AJ 1 graced our cover.

Check out some of our throwback magazines that featured famous Jordans and click here to see our huge selection of Retros available now.

 

A Look Back

1985 was the first time Air Jordans appeared in our catalog, thanks to the Retro 1 on this cover.

Jordan Retro Image 1

 


 

November of 1994 saw the debut of the soon-to-be-legendary Air Jordan 10.

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10.13 RELEASE REPORT: TWO RETRO 12 COLORWAYS DROP SOON!

10.13 RELEASE REPORT: TWO RETRO 12 COLORWAYS DROP SOON!

Each week, we’ll showcase the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of each shoe, and fill you in on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:

JORDAN RETRO 12 ‘BORDEAUX’ – OCT. 14 AT 10 AM ET

10.13 Retro 12 Blog

The Jordan Retro 12 has been a staple for decades thanks to its luxurious look, classic colorways, and premium materials. The ‘Bordeaux’ colorway takes that idea to the next level, with a suede construction and deep Bordeaux shade that takes inspiration from the French town that’s famous for its wine. It’s a premium take on an iconic shoe that deserves a spot in your sneaker rotation. Men’s $189.99, Grade School $139.99.

GIRLS’ JORDAN RETRO 12 ‘DEADLY PINK’ – OCT. 14 AT 10 AM ET

10.13 Girls Jordan Retro 12

Jordan Brand is also dropping a fresh Retro 12 for the ladies. The ‘Deadly Pink’ colorway features sporting black and pink colors with metallic silver accents completing the look. The Retro 12 was originally built for the court, but has since become a street-worthy style with luxury hints that stand out. Girls $139.99.

ADIDAS HARDEN LS ‘FAST LIFE’ – OCT. 14 AT 10 AM ET

 

Release Report: Two Retros, Four NMDs Drop This Weekend!

Release Report: Two Retros, Four NMDs Drop This Weekend!

Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest releases. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this weekend:

JORDAN RETRO 12 LOW ‘PLAYOFFS’ – FEBRUARY 25 AT 10 AM ET

Outfitted in the classic ‘Playoffs’ colorway, the Jordan Retro 12 returns this weekend in low-top form. It features a black upper with a white overlay and outsole for a clean look. A red Jumpman logo on the tongue and a red “23” on the heel complete the look. If you love the Retro 12 look but have been waiting for a low-top, here’s your chance. Men’s $169.99, Grade School $129.99.

JORDAN RETRO 8 ‘ALTERNATE’ – FEBRUARY 25 AT 10 AM ET

Jordan’s ‘Alternate’ collection digs into the archive for colorways that were created back in the day, but never actually made it to the production stage. The newest addition is the Retro 8 ‘Alternate’ which will be released in a new white, black, and red colorway this weekend. Let us know what you think about the ‘Alternate’ addition in the comments section! Men’s $189.99, Grade School $139.99.

ADIDAS ORIGINALS NMD RUNNER – FEBRUARY 24 AT 10 AM ET

Not one, not two, not three, but four NMD Runners drop this weekend, so if you’re looking to cop a pair of one of the hottest shoes around, you might be in luck. Triple-white, triple-black, and triple-red versions of the NMD all will be available on Friday morning, but you’ll want to act fast. We expect these to sell out quickly. A black-and-white NMD will also be available. All-red and all-black shoe $139.99, all-white and black-and-white shoe $129.99.

Release Report: Two Retros and More!

Release Report: Two Retros and More!

Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest releases. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this weekend:

GIRLS’ JORDAN RETRO 6 ‘HYPER PINK’ – JANUARY 14 AT 10 AM ET

The iconic Jordan Retro 6 gets a new look with this weekend’s release. The new colorway is a girls’ exclusive with pink accents, reflective side panels, and an icy outsole. It’s a fresh look that will have plenty of guys wishing it wasn’t a girls’ only colorway. Girls’ $139.99.

JORDAN RETRO 12 LOW ‘MAX ORANGE’ – JANUARY 14 AT 10 AM ET

The classic Retro 12 returns this weekend in a luxurious low-top look. The shoe features a black suede and leather upper with Max Orange accents completing the look. The Retro 12 is a fan-favorite among sneakerheads, and this version provides another option for those who love Jordan style, but want a low-top feel. Men’s $169.99, Grade School $129.99.

UNDER ARMOUR CURRY 3 – JANUARY 14 AT 10 AM ET

Stephen Curry is one of the most innovative players the game has ever seen. His new shoe is also innovative with dynamic Threadborne technology that delivers the ideal mix of support and breathability. Simply put, this shoe is made for MVPs. Men’s $139.99, Grade School $124.99.