Video: Rajon Rondo – The Advantage Within

Video: Rajon Rondo – The Advantage Within

Rajon Rondo - The Advantage Within

words // Brandon Richard

Whether or not you’re a fan, you have to respect Rajon Rondo’s determination after his one-armed effort in the Celtics’ Eastern Conference Semifinals match-up with the Miami Heat in this year’s NBA Playoffs. Rondo’s toughness is one of the subjects discussed in this new video released by Nike, in which the All-Star point guard also discuses the brand new Zoom Hyperfuse 2011 and his offseason training. Check out what Rondo has to say about Nike’s latest basketball performance sneaker in the clip below.

Nike Air Max 360 BB Low Preview

Nike Air Max 360 BB Low Preview

words_Nick Engvall

In our Sneaker Watch coverage we saw Rajon Rondo make the move to a new style recently. Rondo was spotted in a Player Exclusive colorway of the Nike Air Max 360 BB Low. Although Rondo and other players will likely continue to sport the shoe on court throughout the season, today we have our first preview of a trio of colorways that will become available in the spring.

The Air Max 360 BB Low shares some inherent design cues with last year’s Nike Air Max LeBron VII with the addition of some improvements. Equipped with a full 360 degree Air Max bag, the Air Max 360 BB appears to be well cushioned. The design uses Flywire technology throughout the upper keeping weight down for players like Rajon Rondo who need quick responsive shoes to help keep them at the top of their game. A molded TPU heel counter is also in the mix, offering lockdown that might have been slightly missing on the low cut version of the LeBron VII.

This trio of varsity colorways in blue, green and red will be just a few of the creations for this Nike Basketball shoe arriving in the Spring at Eastbay.

Nike Air Max 360 BB Low Preview Spring 2011 ColorwaysNike Air Max 360 BB Low Preview Spring 2011 ColorwaysNike Air Max 360 BB Low Preview Spring 2011 ColorwaysNike Air Max 360 BB Low Preview Spring 2011 Colorways

Nike Air Max 360 BB Low Preview

NBA Footwear Antics 2010 Edition

words_Nick Engvall

During the 2009-2010 season I wrote about an unusual situation in which the Detroit Pistons trainer Arnie Kander banished the Nike Hyperize from being worn after three of the team’s guards ended up with injuries early in the year. Shortly thereafter Detroit big man Charlie Villenueva responded defensively via his personal Twitter account, saying that he was still wearing them. The Hyperize never made its way back to the feet of smaller players like Ben Gordon and Will Bynum last season though.Samuel Dalembert's modified Nike Hyperdunk 2010.

This year, the early season styling antics have taken to a new level on their own without the help of any suggestive reasoning from NBA Trainers.

We’ve already seen Rajon Rondo in our Sneaker Watch coverage wearing the Nike Zoom Hyperfuse in a “unique” way. Yes, the same Hyperfuse that he commends in our interview from the World Basketball Festival. Perhaps it’s just a personal style thing rebelling against the fact that the NBA won’t allow him to wear his headband upside down?

Perhaps, and perhaps it’s just weird.

What is weird is that we’d see an even more unusual approach this early in the season. Weirder? Is that possible?


Like we used to cut down our Vans into Half Cabs back in the day to go skate, Sacramento Kings center Samuel Dalembert has been cutting down the ankles of his Nike Hyperdunk 2010 this season.

Maybe low-cut and ultra lightweight shoes like the Kobe V inspired Dalembert to do some weight reduction modifications of his own. Perhaps it’s just his way of showing his pride in the league’s new officiating approach by making sure the NBA logo on his sock is seen in all its glory.

The only logical explanation is that there isn’t many performance oriented mid-cut basketball shoes out right now.

Either that or Samuel Dalembert is just simply a trendsetter.

Samuel Dalembert's modified Nike Hyperdunk 2010.Samuel Dalembert’s modified Nike Hyperdunk 2010.

Rajon Rondo's barely laced Nike Zoom Hyperfuse.Rajon Rondo’s barely laced Nike Zoom Hyperfuse.

images via yahoo

Nike Air Max 360 BB Low Preview

NBA: Eastbay Player of the Week – Rajon Rondo

words_Zac Dubasik

My pick for the season’s first player of the week is the Boston Celtic’s Rajon Rondo. While the Big Three are still an important element of the Celtics’ success, Rondo has undoubtedly become the glue that keeps this team together. With games of 17 and 24 assists in just the first week of the season, Rondo is off to quite a start this year.

Unrelated to his actual on-court performance, I’m giving him bonus consideration for ditching the headband in opposition to the League’s ridiculous new rule, stating that headbands have to be worn right side up. Rondo is finally starting to win over critics, and being widely recognized as one of the top-five PGs in the League. In my opinion, he’s already more like top two, and by the end of the season, there will be no doubt.

I think we’ll be seeing Rondo’s name here frequently this season.

See what Rajon Rondo has to say about the Nike Zoom Hyperfuse.

Rajon Rondo - Eastbay NBA Player of the Week (Week 1)Rajon Rondo wearing the Nike Zoom Hyperfuse.

Nike Air Max 360 BB Low Preview

WBF: Rajon Rondo on the Nike Hyperfuse

words_Nick Engvall

Rajon Rondo is one of the many players in attendance at the World Basketball Festival in New York City. During the NBA Playoffs last year, Rondo unveiled the Nike Hyperfuse on court, and the shoes have become one of the most talked-about styles in footwear since. We’ve already shared with you our thoughts on the shoe in the Nike Hyperfuse Performance Review, but check out the video below to hear Rajon’s thoughts on the shoe, as well as how it stacks up against other shoes he’s worn in the past.

Aside from the shoes, we get a little bit more personal with Rondo and find out his top five favorite musicians as well. Check it out below.Rajon Rondo talks about the Nike Hyperfuse and his favorite music.