Dream Big: J. Cole and Puma Launch Signature Sneaker Together

Dream Big: J. Cole and Puma Launch Signature Sneaker Together

J. Cole has sold out shows across America, he’s gone platinum with no features, and is the face of conscious rap. Not bad for a kid from Fayetteville, North Carolina. J. Cole has always been a big dreamer, and now he’s teamed up with Puma to bring a different kind of basketball shoe to the court. One for all the dreamers out there, the RS-Dreamer.

Puma Blog Featured Image

Cole and the Puma design team took all the bold elements of the RS series and built a fully playable pair of kicks. It all starts with the fit. The team installed a disruptive lacing system that gives the wearers a snug fit and responsive feel all throughout the forefoot and midsole.

The cushioning system is a combination of a ProFoam midsole and RS-Foam in the heel. This provides the maximum energy return all game long, whether you’re a slashing wing, bruising big man, or silky-smooth guard.

Perfecting the outsole pattern was the final key to the silhouette. Every great basketball shoe features outstanding grip, and this one is no different. Made with full coverage, high abrasion rubber, the RS-Dreamer gives players extra grip that is ideal for quick cuts and spot-up play.

Make sure to head to Eastbay now to grab a pair of the Puma RS-Dreamers while they’re still available.

Galentine’s Day: Shoes Make the Woman

Galentine’s Day: Shoes Make the Woman

February is known as the month of love since the romantic holiday, Valentine’s Day, is on the 14th, but the day before, Feb. 13, is just as important. In 2010, it was unofficially declared as Galentine’s Day, a day to celebrate your closest girlfriends.

So, in the spirit of the holiday, I’ve broken down the five popular personalities of every girlfriend group and paired them up with sneakers to match their style, because I’ve always been a believer that you can learn a lot about a person by the shoes on their feet.

Now, let’s get started…

The Mom Friend

Every group has one! And it’s like they say, if you’re not sure who the mom friend is, it’s probably you. You feel a special responsibility for your girlfriends and always want to make sure they’re happy and healthy. You’re the glue of the group, ensuring everyone is getting along and that drama doesn’t cause chaos. There’s nothing worse than seeing someone not having fun. You may get teased or faced with a sarcastic “oookay mooom” every now and then, but no matter how much they nag you, your kind heart is appreciated.

A FILA Disruptor II Premium sneaker in the Spanish Villa/Silver Peony/Dusty Pink colorway in front of a scribbled heart.

As the responsible mom friend, every action is carefully considered. You don’t make plans without checking with everyone in the group first, and you certainly don’t buy shoes without debating whether or not you really need them. Then, when you finally end up convincing yourself to buy a pair, they have to tick all the boxes: comfortable, functional, affordable. No matter how in fashion they are, you’re not shelling out money for a pair of thigh-high stiletto boots. Nah, instead try the FILA Disruptor II Premium. It’s a practical choice with comfort underfoot, an affordable price tag, and a chunky sole for durability. They’re the perfect casual sneaker for everyday wear!

The Wild Card

Aaah the risk-takers…you know who you are! You’re the one always pushing boundaries, and you have an appreciation for the dramatic. So, when the girls say they’re up for an exciting weekend, your mind immediately goes to over-the-top, action-packed activities. (Skydiving, anyone?) Sure, your spontaneous whims have caused you some trouble before, but that’s the fun of living life on the edge – you never know what’s going to happen!

A Nike Air Max Plus sneaker in the White/Hyper Pink/Black colorway in front of a scribbled heart.

The wild card is just as impulsive when it comes to sneaker shopping. Late nights and open web browsers are not your friend because chances are, if you “Add to Cart,” you’ll end up buying it before the night’s over. You may not even know you want something until it shows up in in a promoted tweet or in a YouTube advertisement. But when you want it, you’ve GOTTA HAVE IT! For you, I recommend a pair of Nike Air Max Plus sneakers. It’s got a flair for the dramatic with wavy ribs and eye-catching colorways. And, the dual Air Max sections add extra cushion so that you’ll be ready for every adventure that comes your way.

The Wallflower

*whispers* Hi!

You’re quiet, but not necessarily shy. You may only have four friends, but those four friends are some of your favorite people. You have opinions and a bright personality, but only the chosen few get to see it. If the girls want to group hang at the mall or the movies, you can be convinced to go, but if you show up and they’re not there – peace out. Even when you’re out and about, you like to blend with the background and observe others instead of being in the middle of the action, but when you get dragged out for a group dance you show the world that you know how to let loose and have fun.

A White Converse All Star Hi Sneaker in the Optical White/White colorway with a polka-dotted heart in the background.

When it comes to shoe shopping, some might call your style “boring,” but you prefer the term “classic.” Sometimes, in an effort to stretch your comfort zone, you try something flashy and new, but all you end up with is a headache from overthinking the whole thing. So, instead, you go with what you know will always be in style. When you find a pair of shoes you like, you wear ’em until they’re worn out and then buy a replacement pair knowing that they’ll be exactly what you want. This is why I’m sure you’ll love a pair of Converse sneakers. The style makes it a classic, standout look while the clean colorways keep you under the radar. Whether you like the hi-top version (pictured above) or prefer the low version, you can’t go wrong with these comfortable sneaks.

The Busy Bee

Two of your favorite words: new and now. If something’s fresh on the scene – you want it, and if something big is going down – you’ve got to be there, like yesterday! You’re always ready to spill the tea with anyone, seriously, you’ve never met a stranger! You don’t necessarily need to be the center of the spotlight, but you definitely don’t want to be left in the dark. Because of your high-energy vibe, you’re often a victim of FOMO. It just hurts your soul to know that people are having fun somewhere and you’re not there. You love hanging with your closest gal pals, but you have to check your schedule first since you’re always up to something – study groups, sports games, parties – what aren’t you involved in?

A Nike Air Vapormax Plus sneaker in the Bright Crimson/Pink Blast/Court Purple colorway with a heart outline in the background.

From the color of the year (Classic Blue, in case you hadn’t heard) to the latest trends, you want your style to represent the new and now, which is why I’m betting you’d love the Nike Air Vapormax Plus. These sneakers are bold, a definite conversation starter, and better yet, they’re a hybrid of both the Air Max Plus and the VaporMax so you don’t have to feel like you’re missing out on either.

The Oddball

My fellow weirdos! What’s up? There’s no denying you’re different, but you’re 1,000% okay with that. In fact, when I called you a weirdo a second ago you didn’t even flinch. You take it as a compliment to your individuality. You’re used to people giving you looks and judging you when you’re out and about because they have trouble seeing life from your perspective.

A PUMA RS-X Cubed sneaker in the Beetroot Purple/White/Purple colorway with a scribbled heart in the background.

When it comes to your sense of style, it’s just as unique you are. Life’s too short to follow a made-up set of fashion rules, so you do whatever you want. You don’t let fads affect your fashion. Sure, you might buy the latest kicks but not because they’re the latest kicks. You just bought them because they make you happy. So for you, I’ve chosen the PUMA RS-X Cubed. With a mesh upper and a layered look to mimic a puzzle, these vibrant kicks have plenty of personality.


Well that’s a wrap! How’d I do? Do the shoes match your personality type? Leave a comment below to let me know!

And if you didn’t like the recommended shoe, no worries – eastbay.com has so many more options; you’re sure to find the perfect pair.

Festival Fashion

Festival Fashion

If you’ve ever been to a music festival before, the experience is one of a kind – the music is the sole factor tying people together. It has the power to turn strangers into friends and artists into idols.

They’re a getaway of sorts, allowing you to let loose and live in the moment.

Sounds perfect, right? It is, if you’re prepared. All it takes is blisters on your feet, sunburn on your shoulders, or a lost wallet and, suddenly, the moment of carefree bliss becomes chaos.

But with a little preparation, and the correct festival fashion, you’ll be one step closer to enjoying food, friends, and music.

Top Festival Fashion Clothing

Clothing

When choosing the best festival clothing, here are the important things to remember:

  • Light Layers: If you’re an all-day festival goer, layering is key. This helps you beat the heat during the hottest part of the day and stay warm after the sun goes down.
  • Comfort Over Couture: If you enjoy dressing in high-fashion runway outfits, more power to you. But be sure to seriously consider the pros and cons first. By your second trip to the bathroom, you may be wishing you had an easy, comfortable outfit instead of something covered in zippers, buckles, and straps.

Top Picks For Men: Lacoste Graphic Jersey Croc T-Shirt, Mitchell & Ness NBA Swingman Jersey, Nike Woven Flow Shorts

Top Picks For Women: Nike Summer Fun Crop T-Shirt, Champion Streak Dye Cropped T-Shirt, adidas Originals Animal Print Cropped T-Shirt

Top Festival Fashion Shoes

Footwear

Arguably, footwear is the most important aspect of festival fashion. First-time festival goers often make a mistake when it comes to footwear. Learn from this. You’ll be on your feet all day, standing for sets and walking from one end of the festival grounds to the other. You want to look fresh for Instagram-worthy pics, but there are options that can make you look good without hating yourself at the end of the weekend. With the right shoes, you can make a fashion statement without compromising comfort.

Top Picks For Men: Vans Old Skool, Nike Air Huarache, Jordan Retro 7

Top Picks For Women: Nike Air Max 720, Nike Air Force 1 07 LE Low, PUMA Cali

Top Festival Fashion Accesories

Accessories

With the right clothing and shoes your outfit is good to go, but to be truly festival-ready, you need accessories, something to makes you stand out from the crowd without feeling like an unnecessary prop. The perfect festival fashion accessories are a blend of fashion and function.

  • Hats:With styles to match any outfit, a hat can be a wonderful accessory. In the heat of the day, with the sun right above you, a hat can help protect your face from sunburn. Hats can also help you see better – there’s nothing  worse than the sun in your eyes while you’re trying to watch your favorite artist perform.
  • Socks:Socks may not be an accessory you instantly associate with festivals, but they can be an easy way to stand out and let your personality shine. (Though you may want to consider the possibility of a tan line depending on the sun and how much it hits your legs.)
  • Bags: Your bag choice is not a decision to be taken lightly. Before you purchase one, go online to the festival’s website to see if they have bag restrictions. Sometimes bags are required to be within a certain size limit, or they have to be clear/see-through. Once you find that information, you’re ready to shop for the perfect bag. Remember, you’ll want your hands and arms free so you can dance without restraint.

Top Picks For Men: Nike SB Icon Snapback Cap, Stance Increase The Peace Crew Socks, Vans Ranger Waist Pack

Top Picks For Women: adidas Originals Clear Waistpack, Champion Classic Twill Script Hat

Now that you have the best clothes, shoes, and accessories, you can enjoy the festival worry-free. Get lost in the music, dance with strangers, and make memories. After all, that’s what summer is all about.


Women’s Top 5 Tantalizing New Releases

Women’s Top 5 Tantalizing New Releases

It’s February, a month commonly associated with hearts, roses, and the color red. It’s a time when people attempt to stay afloat while navigating the waters of their love life.

But what about your shoe life? How’s that going?

Maybe it’s time to get that upgrade you’ve always wanted. Maybe you need something exciting to find that spark again. Or maybe you’re happy where you are, and you’re just exploring other options. Whatever the case, let me be your love doctor and introduce you to February’s top women’s shoes from Eastbay.

PUMA RS-X TROPHY

PUMA RS-X Trophy

Some say diamonds are a girl’s best friend, but who says a girl can only have one best friend? This Valentine’s Day indulge in a chunky, rose-gold accented piece of footwear. These PUMA sneakers are fierce, a perfect blend of street style and performance quality. It’s time to recognize you’re a queen and treat yourself accordingly.

ADIDAS ORIGINALS SLEEK

adidas Originals Sleek

Wait, is that? Yes, it is. Go ahead, do a double take and ogle at the one (you thought) got away. The tennis shoe you once knew is back and looking better than ever. This modern take on an old classic is brought to you by adidas Originals. Leather and laces and a Three-Stripe logo – what more could you want? Better make a move so they don’t get away again.

(Available for purchase on 2/28*)

ADIDAS ULTRABOOST 19

adidas Ultra Boost 19

Sometimes in life you find yourself running a thousand miles a minute, but not going anywhere. You should be living your best life, but something is holding you back. It’s time to shed the dead weight and find something light and new to work with you side by side. adidas has what you’ve been missing – running shoes that give you comfort and durability you can count on.

(Available for purchase on 2/21*)

NIKE AIR FORCE 1 ‘07 LXX

Nike Air Force 1 '07 LXX

Perhaps you’re reading this thinking nothing’s wrong with what you currently have. Your shoes work fine. They do their job, and they look okay. But you deserve better than average and deep down you know it. Introducing new Nike Air Force sneakers to enhance your heart and sole with a colorful pattern and comfortable Air cushioning. Say “no” to denying your own happiness.

 

NIKE AIR MAX 270

Nike Air Max 270

These shoes look good, and they know it. But you’ve been in the game long enough to know that’s not enough. You want more than surface beauty; you want substance too. Don’t worry, inside these sneakers are a real softy. If PDA isn’t your thing, you better get used to it because this shoe has a snug fit to hug your foot all day long, and with added Nike Air cushioning, this shoes will make you feel as good as you look.

A pretty convincing lineup, huh? But if you scrolled through all five and didn’t see something you like, go check out eastbay.com and stay tuned for more new releases coming soon.

*dates subject to change without notice

Weekly Women’s Must-Haves

Weekly Women’s Must-Haves

Every week we’ll be featuring our top women’s pick and breaking down why it’s essential for your wardrobe. Check back on Tuesdays to view our hottest clothing and shoes from gym to street.

Nike Archive Pullover Jacket

3.20 Must Have Story

March 20 – Nike Archive Pullover Jacket

Get the ultimate mix of retro and modern with the Nike Archive Pullover Jacket. Colorblocking creates a vintage look, while the fresh silhouette gives you up-to-the-minute style. The fresh funnel-neck design keeps your neck and face warm, while ensuring you’ll be setting trends this spring. Lightweight fabric makes this the perfect choice for spring days—it’s warm, but not bulky—and the extra-roomy front pocket includes a snap closure to keep everything secure. Pair the Nike Archive Pullover Jacket with your favorite leggings and you’re ready to go.

Nike Air Max 270

3.13 Must-Have Story

March 13 – Nike Air Max 270

It’s Air Max Month! Why not celebrate in style with the new Nike Air Max 270? This supreme shoe gives you oodles of Air—seriously, the Max Air Unit clocks in at 32mm, giving your feet the most cushioning yet. Flex grooves let your foot bend and flex, while the rubber toe tip provides long-lasting durability. The bootie construction of the upper gives you a snug, sock-like feel, and the asymmetrical lacing system provides a modern, cutting-edge vibe. Take a look at that heel! In addition to all that luxurious cushioning, each model’s heel is a vibrant color to give you even more eye-catching style. Upgrade your Nike look today and enjoy the supreme comfort of the Air Max 270.

Nike Air Crop Top

3.6 Must Have Story

March 6 – Nike Air Crop Top

Get ready for warm weather! It’s almost time for crop top season, and the Nike Air Crop Top has you covered. With a contrast-color hem that hits right at your natural waist, this top gives you cutting-edge style and a flattering silhouette. The racerback fit keeps you cool, and cotton fabric is soft and comfortable. Choose from heather grey, black, white, rose, or grab all four—you can never have enough Nike gear! Pair this top with your favorite Nike Air Max kicks for a sporty, modern look. Better yet, check out the whole Nike Air Collection.

adidas Originals NMD R1 STLT Primeknit

2.27 Must Have Story

Feb. 27 – adidas Originals NMD R1 STLT Primeknit

Prime your feet for spring with the new NMD R1 STLT Primeknit from adidas Originals. The fresh, running-inspired design features a one-piece adidas Primeknit upper, which provides a stretchy, sock-like fit you’re sure to love. Premium engineering gives this shoe a modern, unique texture, and the combination of Raw Steel, Ash Pearl, and White is reminiscent of a misty spring day (though it’s anything but dreary!) Time to shake off the winter blues and add some spring to your step with the NMD R1 STLT Primeknit.

Nike Windrunner Jacket

2.20 Must Have Story

Feb. 20 – Nike Windrunner Jacket

Get effortless, iconic style with the Nike Windrunner. This hooded jacket has been updated with piped white lines, and features Particle Rose and Barely Rose—this season’s must-have colors. Angled piping is dropped below the chest for a flattering fit, and the pleated vent detail on the back provides breathability. Smooth taffeta fabric repels water, while the paneled hood protects you from the elements, and the drawcord lets you adjust for comfort. The Windrunner is a great choice for a damp spring day; check out all six colors and pick your favorite.

Nike Air Max 90 LX Velvet

2.13 Must Have Story 1

Feb. 13 – Nike Air Max 90 LX Velvet

Particle Rose is the color of the season, and the Nike Air Max 90 LX Velvet has you covered. Just in time for Valentine’s Day, this shoe offers you a fashion-forward hue with a plush, velvety texture. If pink isn’t your thing, that’s okay! This eye-catching sneaker is also available in chic Gunsmoke grey. Visible Max Air units in the soles give you long-lasting cushioning and comfort, and flex grooves let your foot move naturally. Forget flowers and chocolate; treat yourself to premium comfort and style, and step into the Nike Air Max 90 LX Velvet today.

adidas Originals Equipment Track Top

2.6 Must Haves Story

Feb. 6 – adidas Originals Equipment Track Top

Rock some ’90s-inspired style, and enjoy the bright coral color of the adidas Originals Equipment Track Top. French terry material has a unique shine, and the full-zip style lets you adjust your look. Featuring eye-catching Equipment stripes on the shoulders, this jacket pairs amazingly with your favorite adidas EQT sneakers. Check out the entire Equipment collection for inspiration, and stay comfortable in style!

PUMA Muse Echo

PUMA Echo Muse Story

Jan. 30 – PUMA Muse Echo

The brand new PUMA Muse Echo is the creative, fashion-forward piece you’ve been looking for. This unique shoe has a split rubber outsole inspired by dancing, and braided patterns on the sides that you’re sure to love. The mid-cut silhouette offers you comfortable support and a cutting-edge look. And don’t miss the shiny piece by the heel; it provides an eye-catching detail that’s sure to turn some heads. Available in White, Black, and Rock Ridge, the PUMA Muse Echo is easy to match with your favorite outfits, and the mix of technical and fashionable details really make this shoe stand out from the rest.

adidas Originals Adicolor Adibreak Snap Pants

1.23 Must-Have

Jan. 23 – adidas Originals Adicolor Adibreak Snap Pants

Wait for it… Wait for it… SNAP PANTS ARE BACK. Featuring snap buttons from waist to cuffs (of course), these adidas Originals adibreak pants really let you sport some eye-catching, athletic flair. As part of the adicolor collection, the Radiant Red hue makes a bold statement, and the wide leg fit gives you supreme retro style. Soft, shiny tricot fabric makes them extra comfortable, and you just can’t beat that overall vintage look. Not sure how to wear them? However you want! These can be worn unsnapped, partially snapped, or fully snapped. Need more than just one pair? They’re also available in Navy, Black, and Ash Grey. Add a pair to your adidas Originals collection today.

Nike Air Huarache

1.16 Must Have Story

Jan. 16 – Nike Air Huarache

Particle rose is one of the hottest colors of the season, and of course you want to get your hands on it. Look no further than the Nike Air Huarache! Every lady needs some Huaraches in her wardrobe and this pair is especially exciting. Engineered by Nike designer Tinker Hatfield himself, this shoe combines leather, spandex, neoprene, textile, and thermoplastic in the upper for maximum style. This streetwear staple also includes Air Sole units under the heel and forefoot for superior cushioning. Ready to turn some heads?

Nike Air Max 97 Ultra Lux

1.9 Must Have Nike

Jan. 9 – Nike Air Max 97 Ultra Lux

Nothing is more luxurious than suede and velvet, so why not slide your feet into the Nike Air Max 97 Ultra Lux? Inspired by the original Air Max 97, this shoe isn’t just sweet to look at—the foam midsole and rubber outsole offer you added comfort, cushioning, and traction. Suede and velvet team up to give you streamlined, welded lines that form a beautiful, sleek design on the upper. The unique, gunsmoke grey color contributes to this shoe’s stand-out style, and there’s no question it’s one of the hottest of the season. Thanks to the fully visible Max Air unit in the sole, you’ll feel like you’re walking on air, and you just can’t beat that throwback style.

Nike Chambray Windrunner

Must Have 1.2 Story

Jan. 2 – Nike Chambray Windrunner  

Happy New Year! Can you believe it’s January already? Beat the cold with this Nike Chambray Windrunner. Featuring a hood and lightweight ripstop fabric, this awesome jacket has been updated with a dropped hem for added coverage and a superior look. Convenient pockets make it high fashion and high function, while the elastic cuffs and front hem make sure you stay warm and cozy. Available in trendy colors like port wine, cerulean, and red stardust, this jacket can add some fun color to your outfit. Stay warm!