PSD Briefs For Buckets Sweeps

PSD Briefs For Buckets Sweeps

Want to upgrade your underwear collection? We’ve got you covered. You have a chance to win a pair of PSD briefs for FREE! On March 30, Cleveland plays Chicago and we’ll be giving away one pair of briefs each time Kyrie Irving or Jimmy Butler scores a bucket! How do you enter? Follow us @officialeastbay on Instagram and check out our post on March 30 for complete instructions on how to win.

In the meantime, scope out which pair of PSDs you could win and learn more about how the company came to be.

PSD Underwear: Made & Built For Athletes

PSD Underwear: Made & Built For Athletes

No matter who you are, where you’re from, you all need one thing — underwear. It’s the foundation of every outfit we wear, so it’s important for it to be comfortable. PSD is a company that specializes in just that — premium, affordable underwear made by and built for athletes, trendsetters, or people who just really love underwear.

So what’s so special about it? We sat down with Curt Flaitz, co-founder/president at PSD Underwear to find out what makes their product one of a kind.

How did you become inspired to create an underwear company?

My brother and I were broke college kids who could only afford one pair of Calvin Klein underwear to wear out on Friday nights. We saw the underwear category was really untouched and had no ceiling of how big it could grow.

I graduated with a marketing background and loved business so we decided to try and fill this void by taking this big opportunity to create a brand that was different from anything else out there.

How did you get your name out there to start growing your brand?

The company started in 2007 in upstate New York when my brother and I spent our life savings to buy this old RV. We sanded it down, painted it black, and put our logo on it. We didn’t know exactly what we wanted to do, but we knew we had to get out there.

We quit our jobs and hit the road like a circus. We drove as far as we could without breaking down—going to car shows, hot dog festivals, college basketball games and more. Eventually we made contact with our first athlete, Stevie Johnson, who at the time played for the Buffalo Bills. He scored a touchdown and lifted up his shirt so you could see our waistband. It was on ESPN and Sports Illustrated. From there, we started to be recognized more and more.

What does PSD stand for?

The original artist, Ryan was in Palm Springs on a cross country tour for inspiration. He kept a sketch pad with him and came up with Palm Springs Design and the slogan “Wear Your Life.” But as the underwear category took on its own focus, people started calling it “Pants Sagging Design.” Going back to 2007, people were sagging their pants and that was the style — you saw people’s underwear more. However, in the last seven to eight years it really grew into just “PSD.”

How do you select your athletes, or do they select you?

The biggest asset and the most powerful thing for PSD is the athletes truly connect with the brand. For example, Kyrie Irving and Jimmy Butler wore the brand before becoming a part of the company. They approached us and asked how to get involved. Anybody with money can endorse athletes as long as they write the check. We have the opposite — these guys organically, emotionally connect with the brand.

I always say Stevie Johnson validated our program and got the word out there. He was buddies with Matt Barnes who was friends with Snoop Dogg, and from there it was a trickle effect. Then Mike Miller wore them in the locker room when he was with the Miami Heat. Everyone on the Heat wanted a pair — LeBron, Dwade, etc. The top guys who influence the sports world are now wearing our brand organically.

I’ve noticed that you have a lot of basketball and football players wearing you brand. What other types of athletes adopt the PSD life?

Jason Duffner is a good friend of the brand, and he’s in the golf world. We also work with Denny Hamlin who is a NASCAR driver and we have a license with True Timber, which is a camo company partnered by Dale Earnhardt Jr.

There are some UFC fighters who wear our underwear during weigh-ins before a fight. One of our big followings is also in action sports like skateboarding and motocross. We even have a monster truck driver who loves and wears our brand as well.

That’s the coolest part of what we do. Our brand is not pigeonholed to a certain category or person. Everyone wears and needs them.

Where do the design ideas originate? And do the athletes have a big part in designing their own signature series?

The design ideas usually originate with the athletes. For example, Kyrie Irving brings back inspiration from all of his travels, his personal life and what he sees in fashion.  Athletes basically travel for a living, so they see fashion all over the world.  So the athletes bring in inspiration and work with our designers to bring their ideas to life.  They help them tailor these collections to really fit them and their personalities.

What separates your underwear from other companies?

Today people want more out of their underwear. It can’t just be cotton or a certain cut. It’s a premium fabric and waistband with a cool design. We were able to develop the perfect athleisure pair to allow you to fit your lifestyle. If you’re not active, you’re just buying it for the design and comfort. At the same time, if you are athletic, you are in motion — you can play basketball in it and don’t need to change into your compression shorts. It’s a functional pair of underwear outside of it just being a pair of underwear.

They’re also affordable. We want people to be able to have 7-10 pairs, so we worked out the correct fabric, the right feel, and produced a premium product at a nice price. Now everyone can have more than just one or two and collect them like they do shoes and socks.

How do you promote people to “Wear Your Life”?

“Wear Your Life” really started from the fact that you could be wearing a suit and tie, and still have cheetah underwear on. You’re still expressing yourself without the rest of the world really knowing it. It’s like when the sock industry began. If a guy wore a black suit with red socks and when they crossed their legs in a meeting you go ‘holy cow, this guy is bold’ because he’s wearing red socks with a black suit. That goes along with the same feel with what we’ve been doing.  You might be out in a fashionable outfit, but you could be really expressing yourself and your day underneath.

We want you to open your underwear drawer and get to decide what kind of day it is, every day.

So there you have it — two underwear entrepreneurs set out in an RV and filled the underwear void by bringing us some of the coolest designs out there from world-class athletes.

It’s time for you to “Wear Your Life” and snag a pair to start your collection.

Gift Greatness: Top 11 Gifts For The Trendsetter

Gift Greatness: Top 11 Gifts For The Trendsetter

Looking for a gift that is in style and on point? You’ve come to the right place. Here are our top casual gifts that are perfect for the trendy, and anyone else, on your list:

  1. Nike Windrunner

Nike Windrunner Jacket

This classic windrunner silhouette has been a staple piece this season for men, women, and kids, making it a must-have gift for the holidays. Whether you want bright and bold or classic colors, we have the perfect jacket for you to add to your wish list.

  1. Nike Air Force 1 Low

Nike Air Force 1

Nothing says fresh quite like the iconic Nike Air Force 1 Low. This timeless sneaker has become a streetwear staple for men, women, and even kids! All white is the hottest colorway around, but don’t limit yourself! We have plenty of other color options perfect for opening this holiday.

  1. Nike Air Max Thea

Nike Air Max Thea

This hot kick features the look of a traditional runner with the street style you crave. The iconic swoosh on the side screams classic Nike — a look everyone loves. Not only are they stylish, they’re also extremely comfortable. Below the cushiony Phylon midsole, there is a visible Air-Sole unit to add long-lasting comfort you need throughout your day. You can’t go wrong with these kicks — snag a pair in women’s or girls’. Don’t worry, fellas, we have plenty of men’s Air Max options perfect for you as well.

  1. adidas Originals T-Shirts

adidas Originals T-Shirts

adidas Originals has been hot, hot, hot this year and there are no signs of this trend slowing down. No matter where you go, or where you live, the Trefoil logo and the iconic three stripes can be seen. Join the movement this season by grabbing some staple adidas Originals tees in a variety of colors and patterns. Available for men, women, and kids.

  1. adidas Originals Trefoil Legging

adidas Originals Trefoil Leggings

Ladies, looking for that perfect gift? Well this one is for you. All a girl needs is a solid pair of leggings to get through winter — these are it. adidas Originals has been killing it this year with their apparel and shoe game, making these leggings our top pick, just for you. Pair them with your favorite adidas Originals kicks to complete any look.

  1. adidas Originals Superstar

adidas Original Superstars

The shoe that matches with EVERYTHING. It’s the adidas Originals Superstar and it lives up to its name! You’ll instantly make your season even brighter by adding these hot kicks to your list. Cop a pair in the number one pick, white/black, or choose from a variety of colors for the whole family.

  1. Puma Fierce

Puma Fierce

Are you forever fierce? Then make sure you have the shoe to show it! First, the PUMA Fierce dropped for women, and, because of the popular demand, they’re now available in men’s sizes. Our customers have been raving about their superior comfort and effortless style. Do you want an undeniably fierce gift? Then add this hot kick to your list.

  1. The North Face Half Dome Hoodie

The North Face Hoodie

A comfortable fit and a great look put this pullover hoodie at the top of the pack. The classic The North Face logo is big and bold on the front, for an iconic gift that everyone will love to open this holiday season. With multiple colors in men’s and women’s sizing, you’ll be able to find your favorite to cozy up in this holiday.

  1. PSD Briefs

PSD Briefs

Every outfit needs a good foundation — start with PSD briefs. The tag-free, seamless back provides chafe-free wear that every guy can appreciate. The contoured sealed pouch provides undeniable comfort that everyone wants from their briefs. With fun patterns and graphics, there are a pair of PSD Briefs just waiting to be wrapped up under the tree.

  1. Stance Socks Winterized

Stance Socks

Life’s too short for boring socks — Stance makes sure that is never an issue. On top of their stylish designs and colors, these socks have active arch support with reinforced heels and toes to provide you with all-day comfort. With our large selection of men’s, women’s, and kids’ socks, you’ll be sure to find pairs to make the perfect gifts.

  1. Timberland Boots

Timberland Boots

Look to your left, and now to your right… chances are you see someone wearing a pair of Timberland boots. They’re an essential to your collection this holiday season. We have endless options of styles and colors for men, women, and kids!  The holidays are a time to look your best, and Timberland makes it easy. Pick your favorite pair to ensure they’ll be wrapped up for you this year.

Still not sure what to add to your list? No problem. You can always give and receive the gift of greatness by purchasing a Gift Card from eastbay.com.

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Gift Greatness: Top 10 Stocking Stuffers

Gift Greatness: Top 10 Stocking Stuffers

Looking for gifts to fill your stocking? Look no further. Small gear can make a big impact. Here is a list of our top ten stocking stuffers created for dedicated athletes like you:

  1. Nike Elite Versatility sock

Nike Versatility Socks

The Nike Elite Versatility sock is the best for all basketball players this season.  Footstrike-specific cushioning matches up with pressure patterns to protect the most important areas of a player’s game. Its support system wraps your ankle in 360-degrees of pure comfort making it a must-have in your stocking this holiday.

  1. Jordan Mini Basketball

Jordan Mini Basketball

There’s nothing better than opening a gift and seeing that Jordan Jumpman logo. This Mini Basketball can be an excellent tool for developing dribbling skills or introducing young players to the game. Built with the same tough and responsive construction as larger versions, the pebble grip texture provides an enhanced feel making this ball a must-have.

  1. PSD Briefs

PSD Briefs

Every outfit needs a good foundation — start with PSD briefs. The tag-free, seamless back provides chafe-free wear that every guy can appreciate. The contoured sealed pouch provides undeniable comfort that everyone wants from their briefs. With fun patterns and graphics, there is a pair of PSD Briefs for everyone’s style.

  1. Stance Socks

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Life’s too short for boring socks — Stance makes sure that is never an issue. On top of their stylish designs and colors, these socks have active arch support with reinforced heels and toes to provide you with all-day comfort. With their large selection of men’s, women’s, and kids’ socks, you’ll be sure to find a few pairs that belong in your stocking this holiday season.

  1. Under Armour Sackpack

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Every athlete needs a stylish bag for when they’re on the go. Under Armour has the perfect solution with their Sackpack. It’s equipped with an adjustable cord that helps open and close the bag so you can store your items with ease. So add it to your list this holiday and show off your Under Amour pride.

  1. Dad Hats

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It’s not about the flat-brims or the snapbacks, it’s all about the dad hats this season. Whether you’re sporting one with a witty logo or you’re repping your favorite team, they’re the obvious style choice to add to your stocking this holiday.

  1. Knit Beanies

Knit Stockings

Stand out and stay warm while repping your team in a classic knit beanie. If you’re a fan of the NFL, MLB, NBA, or college sports, then you’ll be able to find the best beanie to put on your list.

  1. New Era 59Fifty Hats

New Era Hat

Looking like a pro and sporting your favorite team is easy in New Era 59Fifty hats. Whether you want to rep your college, NFL, MLB, or NBA team, we have the hat for you! These premium hats are finished with embroidered team logos to instantly elevate your style, making them the ultimate stocking stuffer.

  1. Nike Headbands

Nike Headbands

Nike headbands are the perfect way to keep your head in the game, not your hair.  The large variety of colors and styles ensure that you’ll be able to find your favorite one to match your look, or rep your team’s colors. So pick out a few to make sure your stocking is full!

  1. Nike Sports Bras

Nike Sports Bras

Get the gift of support and style this season with a Nike sports bra. With different fits and levels of support, you’ll be sure to find the best one for your body type and your sport. Choose your favorite and put it on your list to ensure your stocking stuffers will be the best of the best.

Still not sure what to add to your list? No problem. You can always give and receive the gift of greatness by purchasing a Gift Card from eastbay.com.

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