Available: Dwight Howard’s adidas SuperBeast

Available: Dwight Howard’s adidas SuperBeast

words_Brandon Richard

As the Orlando Magic gear up for the playoff stretch of the NBA season, All-Star center Dwight Howard will be introducing the SuperBeast, a second version of his signature shoe. The SuperBeast packs premium material innovation and an advanced cushioning package in a sleek silhouette. Now you can own the SuperBeast, currently available in three different colorways at Eastbay.

The upper features adidas’ micro-injected SprintSkin upper, which is employed for reinforcement during hard lateral movement. Made of a lightweight rubber material, SprintSkin is seamlessly applied to a mesh base to enhance breathability.

Other SuperBeast features include Dwight-specific oversized branding, a spacer mesh textile inner liner, PU insole and a double-stacked, Z-shaped Torsion system in the midsole. The Torsion system features deep flex grooves that run along the arch of the foot and allow it to rotate freely and twist inward, while slowing the rate that the ankle can move outward. Comfort is also aided by a new Nano cushioning element that compresses when activated.

Dwight will debut the SuperBeast as a starter in next month’s NBA All-Star Game in Los Angeles. To coincide with the event, adidas is releasing a special “Red Carpet Edition” of the SuperBeast. The shoe is Hollywood-themed, featuring details such as flash bulb graphic detailing on the reflective side panels, aluminum 3-Stripes and a plush red footbed.

You can pre-order the SuperBeast in two Orlando Magic colorways, as well as the limited-edition “All-Star” colorway at Eastbay today.

Pre-Order: adidas SuperBeast

adidas Superbeast Black Blue

adidas Superbeast White Grey Blue

adidas SuperBeast All-Star Dark Grey Aluminum

Available: Dwight Howard’s adidas SuperBeast

Sneaker Watch:Has Orlando Found Their Magic?

Sneaker Watch: A look at what the pros wear.

words_Nick Engvall

All season the Miami Heat have out shined the Orlando Magic as Florida’s most watched team but in the last week or so Orlando seems to have found the magic has been eluding them so far this season. Monday Dwight Howard led the Magic to an easy victory over the New Jersey Nets with 19 points, 13 rebounds and 6 blocked shots.

While Howard led the team to victory, Gilbert Arenas, as he has all season dug a little deeper into the closet and pulled out another impressive pair of sneakers from his collection. Gilbert donned a pair of the Nike Air Garnett 3, a perfect match for the pinstriped Orlando Magic road jerseys.

Check out some of the other photos courtesy of ESPN in the latest Sneaker Watch coverage below.

Dwight Howard positions himself for the rebound in the adidas TS Beast.Dwight Howard positions himself for the rebound in the adidas TS Beast.

Gilbert Arenas brings out the Nike Air Garnett III.Gilbert Arenas brings out the Nike Air Garnett III.

Jamal Crawford posts up wearing the Nike Hyperdunk 2010 against Earl Boykins.Jamal Crawford posts up wearing the Nike Hyperdunk 2010 against Earl Boykins.

Ben Gordon in the Nike Zoom Hyperfuse.Ben Gordon in the Nike Zoom Hyperfuse.

Jonny Flynn wearing the Nike Zoom Soldier IV.Jonny Flynn wearing the Nike Zoom Soldier IV.

Kevin Durant wearing the home colorway of the Nike Zoom KD III.Kevin Durant wearing the home colorway of the Nike Zoom KD III.

Leandro Barbosa wearing the adidas adiZero Rose.Leandro Barbosa wearing the adidas adiZero Rose.

Michael Beasley wearing the adidas TS Heat Check.Michael Beasley wearing the adidas TS Heat Check PE.

Stephen Curry in a PE colorway of the Nike Zoom Hyperfuse.Stephen Curry in a Player Exclusive colorway of the Nike Zoom Hyperfuse.

Baron Davis in the Li-Ning BD Doom.Baron Davis in the Li-Ning BD Doom.

Tyreke Evans in his Nike Hyperdunk 2010 PE.Tyreke Evans in his Nike Hyperdunk 2010 PE.

Available: Dwight Howard’s adidas SuperBeast

adidas Beast Commander – Bright Blue/White

words_Brandon Richard

Four colorways of Dwight Howard’s new adidas Beast Commander have already hit Eastbay in recent weeks, and a fifth is on the way later this month. This colorway of the Beast is royal blue-based, with a synthetic, mesh and Sprintskin upper. White and silver accent the look, prominently featured on the Three Stripes and heel cup. Dwight Howard personalization is seen with a 12 on the medial side of the collar, “Beast” emblazoned on the tongue and his signature “Hey Wooooorld” greeting on the heel. Like last season’s Supernatural line, the Beast features a PureMotion tooled underfoot. This shoe will officially drop a day after Christmas, but you can reserve your pair here today.

Pre-Order: adidas Beast Commander – Bright Blue/White

adidas Beast Commander Bright Blue Whiteadidas Beast Commander Bright Blue Whiteadidas Beast Commander Bright Blue Whiteadidas Beast Commander Bright Blue Whiteadidas Beast Commander Bright Blue White

Available: Dwight Howard’s adidas SuperBeast

Pre-Order: adidas TS Beast – “Superman”

words_Brandon Richard

In the 2007 NBA Slam Dunk Contest, Dwight Howard made a disappointing early exit after judges failed to take notice of the creativity put into his famed “Sticker Dunk.” Howard returned to the Dunk Contest the following year, and made sure history didn’t repeat itself. With a little help from friend and teammate Jameer Nelson, Dwight took the court fitted with a Superman emblem t-shirt and cape, and soared through the air for what is now known as the “Superman Dunk.”

Though nitpickers will be quick to tell you that he didn’t actually dunk the ball, that single moment made Dwight the league’s next marketable star, and the “Superman” nickname has stuck with him ever since. So much that Warner Bros. and DC Comics signed an apparel partnership deal with adidas this summer centered around the Orlando Magic center. While clothing and accessories are expected in the near future, the first release from this collaborative effort is the “Superman” version of Dwight’s new adidas Beast sneaker.

Seen in photos below, the “Superman” Beast steers away from the typical royal blue-based Man of Steel tribute shoe, opting for a themed look inspired by Superman’s Fortress of Solitude headquarters. The shoe sports a white and vision blue upper, with crystal graphics seen on the mesh and Sprintskin side panels. Superman’s logo appears on the tongue, as well as the underfoot via translucent outsole. The heel tab inlay reads “Fortress of Solitude,” once again acknowledging the home base of Superman and the overall theme of the shoe.

The “Superman” Beast is available here at Eastbay today in very limited quantities. Be sure to pick up your pair now.

Pre-Order: adidas TS Beast “Superman” – Running White/White/Vision Blue

adidas Beast Dwight Howard Supermanadidas Beast Dwight Howard Supermanadidas Beast Dwight Howard Supermanadidas Beast Dwight Howard Supermanadidas Beast Dwight Howard Superman

Available: Dwight Howard’s adidas SuperBeast

Dwight Howard Learning From The Dream

Dwight Howard and Hakeem Olajuwon Training Sessions

words_Brandon Richard

In the annual NBA General Manager Poll, Orlando Magic center Dwight Howard was named the best center (96 percent) and best defensive player (79 percent) in the league. As things stand right now, it’d be hard to argue with that assessment. Dwight is a four-time NBA All-Star, two-time and reigning NBA Defensive Player of the Year, four-time All-NBA Team member, an Olympic Gold Medalist and the league’s leading rebounder and shot blocker for the past two seasons. He also has an NBA Finals appearance under his belt, guiding the 2008-2009 Magic to an Eastern Conference Championship. However, the general consensus on Dwight is that while he’s great, he can be better. Dwight hears the critics, and took steps to silence them this summer.

Most of the criticism surrounding Dwight’s game is that he’s not polished enough on offense. People believe that his footwork and arsenal of offensive post moves don’t measure up to the NBA’s all-time great centers. So, in an effort to make improvements on the offensive side of the ball, Dwight scheduled summer training sessions with the man who is generally regarded as the greatest all-time center in regards to footwork and post moves – Hakeem “The Dream” Olajuwon.

In the video below, you’ll see Olajuwon (who looks like he could throw a uniform on today and still be a top-10 center) helping Dwight fine-tune certain elements of his post offense. Howard notes that he and Hakeem are similar in the fact that they’re both undersized centers who have (or had) advantages in terms of speed and athleticism. During a media session at his annual basketball camp for children this summer, Dwight said the most important thing he learned from Hakeem is to not be afraid to make mistakes on the court. He likened the situation to the mentality of a ninja – no hesitation, just actions.

Where exactly did this relationship begin? Flash back to the 2010 NBA Playoffs in May. The Orlando Magic were down 0-3 to the Boston Celtics and on the verge of an embarrassing sweep. Dwight was coming off what may have been his worst performance of the season, a seven-point, seven-rebound effort in game three. Prior to game four, Howard gets a call from Hakeem, offering some bits of wisdom and an emotional pick-me-up. The result was a 32-point, 16-rebound effort from Howard in a Magic win to avoid the sweep. Will personal training sessions between Dwight and Hakeem spell trouble for the rest of the league? We’ll find out soon.

via dr34mshake