Nike Football Cleats: Will You Lace Up Like Odell, Russ, or Khalil?

Nike Football Cleats: Will You Lace Up Like Odell, Russ, or Khalil?

Nike Football Cleats

There are plenty of football cleats out there, but the Nike Vapor, Alpha, and Force lines are truly special.

Want proof? Just check out their game-changing generative design process. Before each cleat reaches your foot, Nike takes actual athlete data from their Sport Research Lab and implements it into the cleat plate. So before Nike introduced the new Alpha Menace cleats, they brought in Russell Wilson to wear-test them and give his own feedback. All of this led to a cleat optimized specifically with the flex points and support that agile players like the Seattle QB need.

We sat down with Kyle Strek and Erin Cochrane, two designers on the Nike Football Footwear Team, to dive into the details and find out what else makes each cleat so unique.

Vapor

Nike Vapor Football Cleats

The Focus: Speed

The Inspiration: Odell Beckham Jr.

The Technology:

Kyle Strek (K.S.): With the Vapor, everything revolves around being lightweight and getting a second-skin fit. We want these cleats to feel like they are a part of your body. The Vapor Untouchable 2 specifically has a Flyweave upper, and that’s huge because the material doesn’t stretch at all. It’s so tightly woven, if you look closely, there are probably 10,000 ends of thread inside each upper. It’s similar to the seatbelt of a car — it keeps you so locked in and is completely non-stretch.

The carbon fiber plate gives you a lot of forefoot snappiness. Whether it’s a receiver jumping off the line or a defensive back getting in those first few backpedal steps, these speed players are really focused on that area of the foot. This plate gives them that energy return and explosion.

The Style:

K.S.: Here, it was all about showing off the fastest guys on the field, the guys with the most athleticism. Odell fits that idea perfectly. His ability to run full speed forward and switch directions in a split second, how he can jump over people — we’ve all seen the incredible stuff he’s able to do on the field.
Erin Cochrane (E.C.): The designs definitely embody each unique player. For the Vapor, those fast chevron shapes coming from the toe and moving back represent how fast and athletic Odell is when he’s moving down the field.

Snag The Swag: Odell Beckham On His Off-Field Style

Snag The Swag: Odell Beckham On His Off-Field Style

Odell Beckham Jr.

Football is not for the faint of heart. It’s a game of physicality, confrontation, and strength. Though the players have to live and breathe football for the better part of every day, they still have interests outside of football. For New York Giants wide receiver Odell Beckham, that interest is fashion.

But how exactly does a football player legitimize his interest in style? Sits front row at fashion shows with some of the industry’s biggest names. “I’ve really been adapting to my surroundings.” But Odell hasn’t just adapted to it — he’s embraced it.

It all starts with Odell’s unshakable, unmistakable confidence. Shy people don’t make grabs like Odell did against the Cowboys last season. As confident as he is on the field, he may be even more so off it. “If somebody else put on the same thing as me, I’d look better,” he said.

For many players, fashion is a way to express their personalities off the field. With restrictions on their on-field gear, players have to turn to their off-field looks to show their true styles. Fashion brings a whole new level of swag for players, and Odell claims that swag translates to the field. “If you look good, you feel good, you play good. Your off-the-field swag has to do with how you play and perform on the field.” And if someone has swag, it’s definitely Odell.

When you think about Odell’s future, dominating the gridiron is an obvious answer. The not so obvious answer is maybe venturing deeper into the fashion world. Although he didn’t share exactly what he’d want to design, we have a pretty good feeling it would have something to do with shoes. “I’m definitely into shoes,” he said. “They are a way of expressing yourself. I like the shoes most people wouldn’t put on.”

It’s safe to assume we’d be a major fan of that.

Check out the video below to see Odell talking about his style while wearing Nike Tech Fleece.