A Look Back: Holiday 2000

A Look Back: Holiday 2000

Back in 2000, the Eastbay Holiday catalogs were very, very lit. 2000 was a pivotal year in sneaker history, as we were beginning to see Nike retro some of our favorite shoes like the Air Jordan V, VI and XI for the first time. On the flip side, sneaker brands were dropping innovative new technologies and designs. Kobe Bryant and Allen Iverson were dominating the NBA, but Air Jordans were still as popular as ever. Flipping through the old holiday catalogs, there are way too many sneakers to write about in just one blog post, so here are some of the highlights I think are the most memorable from the three Eastbay Holiday catalogs that dropped back in 2000:


Air Jordan XI Retro

It has become a yearly tradition for sneakerheads around the world to pick up the latest Air Jordan XI retro that drops every holiday season. Back in 2000, the Air Jordan XI returned for the first time since its debut in ‘95-’96. The classic ‘Concord’ colorway dropped in late October that year, and then the ‘Space Jam’ color released December 13th. I was extremely hyped, and I made sure to secure a pair of the Concords. It’s my favorite sneaker ever, and the retro was as nice as the OG in my opinion.

Air Jordan VI Retro

Along with the AJ XI retro came the first retro of the Air Jordan VI in both the black/infrared and white/navy colorways. The sample pair of black/infrareds featured in the Eastbay catalog is notoriously nicknamed the Butchered 6,’ because it features reverse infrared colorblocking on the outsole. The white/navy color was not an OG colorway, so it was the first time this version released.

Air Jordan V

As you can see, it was quite a season for Air Jordan retro releases, as the AJ V returned as well in a new white/silver/black colorway and a white/maize/royal color, which was inspired by Michael Jordan’s high school jersey. Before the ‘Laney’ 5’s came out, I had no idea where MJ went to high school, so this was a great storytelling colorway for Jordan Brand.

Jordan Jumpman Super Freak

One of the greatest wide receivers of all time – Randy Moss – was one of the first Jordan Team members. His sneaker, the Super Freak, featured a full-length Zoom Air sockliner and a zip-up upper. It was a gorgeous sneaker that a lot of people would love to see retro.

adidas The Kobe

By 2000, Kobe Bryant was a massive star in the league and had his own sneaker line with adidas. Designed by Eirik Lund Nielsen, the sneaker was inspired by the sleek, sporty Audi TT. At the time, adidas utilized adiPRENE+ cushioning and a 3D Torsion system for stability. The Kobe released November 3rd for $124.99. Sadly, the Kobe 2 would not fare as well and ultimately led to Bryant leaving adidas and eventually signing with Nike.

Reebok The Question

Even though Allen Iverson’s first signature sneaker had dropped four years earlier, it was still as popular as ever in the year 2000. High school and college teams could get the sneaker for a discounted price of just $79.99, and the Question came in basically every colorway imaginable. There was also a low version available for $69.99. 

Nike Shox

One of the greatest advancements in technology was Nike’s Shox line, which debuted in 2000. Nike unveiled a running sneaker called the Shox R4, a basketball sneaker called the Shox BB4, and a training sneaker called the Shox XT4. All three silhouettes featured urethane columns, aka “Shox,” for impact protection and energy return. Most notably, they were worn by Toronto star Vince Carter initially, and over the next few years most college and pro players rocked them at some point. 

A Look Back: Nike Shox BB4

A Look Back: Nike Shox BB4

Nike Shox BB4 Eastbay Catalog

Earlier this month, we learned that Vince Carter, aka “Air Canada,” aka “Half Man, Half Amazing,” would be rocking his classic Nike Shox BB4 for the rest of the NBA season. The living legend is one of only seven to play 20 or more seasons in the NBA. He is known as one of the greatest dunkers of all time, and is still hooping – this year with the Atlanta Hawks. His first seven seasons with the Toronto Raptors were quite memorable, as he won Rookie of the Year and Slam Dunk Champion honors.

Also during that time with the Raptors, Carter donned the Nike Shox BB4. As most people know, and French basketball fans try to forget, it was the Shox BB4 that Carter wore when he dunked over 7-foot 2-inch French center Frederic Weis in the 2000 Summer Olympic Games in Australia. The dunk was one of the most incredible athletic feats ever seen, and Nike couldn’t have asked for a better marketing campaign. “Boing” was made.

Nike Shox BB4 Eastbay Catalog

Eastbay was one of the main sources for the Shox BB4, which originally released on Nov. 15, 2000. In that holiday catalog, there was a full page showcasing the men’s and women’s models, along with a breakdown of the Shox technology on the opposite page. Designed by Eric Avar, the BB4 was part of Nike’s Alpha Project – a series of sneakers intended to test the boundaries of design and technology and push the athlete to new heights. The BB4 definitely succeeded.

As the description in the Eastbay catalog stated, the BB4 was designed for the player who demands a high level of responsive cushioning and lateral stability. The molded, lightweight synthetic leather upper featured a futuristic, durable shell surrounding a form-fitting, performance-proven internal bootie. The Nike Shox cushioning system in the heel featured urethane columns for impact protection and energy return with an engineered thermoplastic plate to support the columns and provide a stable “footprint”. There was also Zoom Air in forefoot.

Nike Shox BB4 Eastbay Catalog

The Shox BB4 was so popular that professional and collegiate athletes were wearing them into the 2002 season, and Eastbay continued to sell updated colorways. Everyone from Jason Kidd, to Baron Davis, to Steve Kerr, to Elton Brand was rocking them. There was even an updated Shox BB4 “Mique” made for women’s basketball star Chamique Holdsclaw in 2002, with the same mold but a different upper. At the end of the day, though, everyone knew about the BB4 because of Vince Carter.

“It (the BB4) has all the needs in a shoe that an athlete would need as far as cutting, jumping, landing, changing directions, so it gives you support and another thing I like is it protects your ankles,” said Carter in an Eastbay quote.

Nike Shox Vince Carter Quote

Besides the BB4, Nike also created running and cross training models featuring Shox technology. Only the BB4 was worn by professional athletes, however, proving how good the technology actually was. And, the fact that Carter is bringing them back 18 years later demonstrates the staying power of the model. Now that VC is rocking them in NBA games again, the sneaker community is patiently waiting for a general release of this classic model. Hopefully nobody tries to dunk over anyone like Vince, though. Leave that to VC.

Nike Shox Technology

Nike History | A Look Back at Nike Shox Technology

Nike History | A Look Back at Nike Shox Technology

Nike History // A Look Back at Nike Shox Technology

Once a revolutionary running shoe, the Nike Shox is now a sought-after style with a look and feel like no other. Its space-age upper is crafted to work with Nike’s patented Shox cushioning to provide a high-tech running experience, which delivers responsive cushioning, and in turn lessens the risk of injury. To truly understand the evolution of this shoe, it’s best to go back to the beginning.

It started in 1984, when designers at Nike had the idea to integrate a spring-like component into the midsole design of their performance running shoes. They drew inspiration for this idea from Harvard University’s revolutionary ‘tuned’ indoor track, which offered a benefit to runners that had not been experienced before. This type of track is crafted with a super-hard yet springy surface that increases speed while decreasing discomfort associated with repetitive heel strike.

The design team believed runners, no matter their level of experience or athletic ability, could benefit from having this springy rebound technology in their shoes. Stage one in the creation of what would come to be known as “Shox technology” featured prototypes that utilized steel springs. These springs were integrated into the frame with the goal of maximizing speed while lowering discomfort. Although the team knew they were onto something great, the function of the shoe still needed improvement to reach their performance expectations.

Travel into the 1990s, and this forward-thinking construction traded in its steel springs for a new injected-molded platform held in place by supportive foam pillars. After that, it took designers seven more years to land on the final silhouette. The end result was a midsole that utilized cushioning polyurethane foam columns and paired them with ultra-supportive TPU heel counters for support. This was expected to evenly distribute underfoot energy absorption during the initial heel strike and then return the energy to the runner as the runner transfers their weight forward. In 2000, after 16 years in the making, Nike finally presented this technology to a new millennium of runners and the result forever changed the world of running. This generation of runners could now benefit from both the performance aspects of Shox technology as well as the visual appeal of its futuristic upper design.

Although Nike Shox shoes were initially designed to aid in a runner’s performance, they’ve now taken on a new life as a recognizable streetwear style. The Shox’s unique appearance, mixed with its ability to take on color, has made it a solid addition to Nike’s ever-evolving running shoe line.

One style that stands out from the rest in the Shox line is the NZ style. It’s the only version that utilizes a one-piece upper with a supportive lacing system that hugs the middle of the foot to offer a supportive, flexible fit, and locked-down feel.  Making it a prime addition to any running-inspired sneaker collection.

Nike Shox Turbo XII SL – Black/Challenge Red

Nike Shox Turbo XII SL – Black/Challenge Red

words // Luis Sanchez

Nike’s Shox cushioning is making a return this month with this latest colorway of the Shox Turbo XII SL. One of the many Nike running shoes offered by Eastbay, the Shox Turbo XII SL utilizes a full Hyperfuse upper with Nike Shox cushioning in the heel for maximum impact protection.

This latest pair arrives to us in a simple colorway, working in black and challenge red. Black acts as the base color, while challenge red fades throughout the upper and covers the Shox cushioning in the heel.

The Nike Shox Turbo XII SL is now available for purchase from Eastbay.

Available now: Nike Shox Turbo XII SL – Black/Challenge Red