2010 Future Sole Design Competition Nike N7 College Runner-Up.
My experience in the Future Sole competition has been incredible. What an amazing experience.
My story started when I received an e-mail informing me about this Nike shoe design competition called Future Sole. I loved the idea of entering; however, I received the e-mail only two days before the deadline. So I juggled the idea of entering the contest with so little time, but I told myself “just go for it, its my dream,” so I went for it. A week or so later, Future Sole posted the semi-finalists and I couldn’t believe it–there I was in the top six in the College Nike N7 category.
Ian Cobb’s 2010 Future Sole Final Rendering
The next round demanded a lot of social networking between friends, family and anyone else who was eligible to vote. A week later on OSD (Obsessive Sneaker Disorder), they were to announce the finalists for the Future Sole contest. That had to have been the longest five minutes of my life, waiting for them to call my name. And when they did, I hit the floor in awe. It actually took several days and an e-mail from my design mentor, Ashley Payne, for everything to soak in. I was actually a finalist in the Nike Future Sole competition!
Flying out to Portland, Oregon and going to Nike HQ was unlike anything I had done or seen before; it’s Disneyland for shoes. Everything is broken up like a theme park. There are many different buildings showcasing different sports, superior athletes, and the many design categories.
Visiting Nike and presenting my N7 Future Sole Project brought me back to playing sports, most of all football. When I met the other finalists, I felt I already knew them. We had gone through the same process and worked extremely hard towards our dreams to get where we were. The bus rides to and from town reminded me of traveling to an away game, when you’re nervous, excited, and anxious for your moment to shine. The days before the presentation, when we toured the campus and went out to dinner, were like practice and visiting the stadium before the big game. By presentation day, we were all focused and ready; it was game day. I was trying to get mentally prepared, but at the same time we were going through such cool areas and meeting so many amazing design legends in the footwear industry.
Actually presenting my shoe design caused one of the biggest adrenaline rushes I have ever had. I was so nervous but so excited and honored to be granted the opportunity to present my work to some of the top designers in the world. Despite the fact that I did not win in the finals, I had such an amazing experience from start to finish. Meeting and connecting with so many people in my dream career field was surreal. If I had the chance, I would participate again in a heartbeat.
I consider myself extremely fortunate to have had this experience. I am so grateful to my design mentor, the design heads, and the entire Nike team for holding such an amazing competition.
2010 Future Sole Design Competition Nike N7 College Grand Prize Winner.
Neil Zemba and Wilson Smith III
My Future Sole story is perhaps a little different than that of the other finalists. I first heard of the competition through a good friend of mine, Daniel Gold, who had placed second in the Jordan category the year before. At the time, the competition was open only to high school students, and after hearing him talk about what an amazing experience it was, I couldn’t help feeling a bit dejected that I myself, a freshman in college, had narrowly missed what could have been the peak of my Future Sole prime… or so I thought.
One day I got an email from the runner-up himself, saying he had heard college students were going to be included this year. I applied the first possible day. To be honest, I didn’t really know what kind of competition to expect, and I didn’t have high hopes about making it to the next round. I saw it as more of an opportunity to put my stuff out there and see what kind of response I would get in return. It goes without saying that I was both surprised and humbled to find that my designs placed in the top six. To gain recognition from your peers is one thing, but to have professional designers acknowledge your work really is something else entirely. Just seeing my designs up on the website felt unreal.
After a bout of public voting, it came time for the finalists to be announced on Obsessive Sneaker Disorder. To say I was anxious at this point was an understatement. I listened for a while before hearing a familiar voice. Daniel had come on the show as a past finalist to announce the first winner of the trip of a lifetime. He babbled a bit (hi, Dan) before announcing me as a finalist in the college Nike N7 division. The feeling was incredible. I had done it! It’s really easy to assimilate the feeling to how Charlie must have felt after finding a golden ticket; except instead of just eating a bunch of candy, I had to actually do something.
I soon received what would come to be the basis of a month of intense design work, the prompt for my shoe design. I was instructed to make a shoe that would incorporate the Lunerglide+2 tooling, and keep with the N7 brand identity. It was also at this point that I had my first encounter with my mentor, Mr. Wilson Smith III. In retrospect, as amazing as touring Nike’s campus was, perhaps even more incredible was the opportunity to bounce ideas off one of the most prolific shoe designers out there. Wilson was like a fountain of information in a field that, from an industrial standpoint, I was fairly ignorant of. This guy has worked with everyone. He designed the Jordan XVI, XVII and the Agassi line in the ’90s, and has worked on a multitude of other projects. Not to mention that he’s one of the coolest guys I’ve ever had the pleasure of coming in contact with. I can’t say enough good things about him.
After I had a design I was confident in, it was time to head over to Beaverton to see where the magic happened. After touching down in Portland and meeting the other finalists, we headed over to the hotel to get ready for dinner with the man himself, D’Wayne Edwards, the Design Director at Jordan brand and the mastermind behind Future Sole.
After an inspirational talk at dinner from D’Wayne and Wilson, we headed to Nike’s campus the next day for the moment we had all been waiting for. I don’t know that I’ll ever forget what it was like to pass through the entrance to Nike’s campus, and knowing the circumstances as to why I was there made it all the more incredible. We met up for a quick talk before heading out on a tour. The Nike campus is, in a word, awesome. It’s insane. It’s like a perfectly manicured metropolis meets sports fanatic’s utopia. I was completely overwhelmed as I got a glimpse at everything from testing facilities, to the boardroom where Michael Jordan goes to discuss the future of his brand, to the offices of current designers, to the room with all the samples for the following year, to concept boards of products that won’t drop for years. The list goes on and on. One of my favorite parts of the tour was catching a glimpse of the “Innovation Kitchen,” the place where much of Nike’s more experimental design work goes down. The trip would have been more than worth it for that alone. The entire thing was beyond words.
This is the point in the article where I have to admit something. I hate to besmirch the integrity of an article about Nike by acknowledging their tri-striped nemesis, but prior to my involvement in this competition, I was a huge fan of adidas. Huge. I made sure to downplay this character flaw during the tour, during which I was rocking a sick pair of Air Royal mids. Needless to say, I made a great effort to suppress any utterance of the “a” word while a guest in the corporate home of the likes of MJ and Tiger. However, this experience (also needless to say) gave me not only a great appreciation for Nike, but also a strong predilection for it. adidas who?
The next day we returned to campus for what would be our final day of the competition, and the day where we would present our designs to the judges. I had tried to rehearse my presentation and get some sleep the night before, but by that point, I was so overwhelmed by the whole experience that it was hard to do anything but reflect on what I had just seen, and drool. We drove back to headquarters (driving under the entrance was almost cooler the second time) to have breakfast, meet with our mentors again, and take a tour of some design offices and behind-the-scenes areas of the campus. The tour was insane. We got to look at the actual work environments of a lot of designers there and see what they were currently working on. It was an incredible experience to be able to meet and network with designers whose work I had been inspired by on my own project. One of the highlights was meeting Leo Chang while wearing my Hyperfuses. We looked at Nike Basketball, SB, Tennis, and the offices of the newer N7 division.
Now it was business time. We all headed over to the Tiger Woods building to get ready to present our designs to the judges. I felt a combination of nerves and excitement in regards to the presentation. It didn’t take me long to realize how much of an impact it could have on my future. After a bit of rehearsing in the lobby, we moved into the auditorium where the presentations were going to take place. As we walked in, we saw the giant stage where all of our presentation boards had been laid out. In front of each board stood a small table with a Z-core model of our shoes! Seeing an actual 3D model of my shoe was crazy. It’s like reuniting with a long-lost child or something, or at least what I think that would be like: a really cool child with exceptional taste in footwear. Laid out on the other side of the room were a about a hundred-or-so chairs for the guests and judges. I wasn’t that nervous until I took in the scale of the whole thing, at which point it was like my nerves went into a phone booth and became super nervous. I guess I was more anxious, though, than anything. After kicking things off, and watching a polished presentation from Ian Cobb, it was my turn.
After the presentations, the judges tallied up the scorecards and announced the winners. I heard my name. I’m pretty sure I’ve never felt a feeling quite like that before. It’s hard to put in to words, but I felt this kind of overwhelming, surreal sense of accomplishment. Honestly, I really don’t remember whom I thanked afterwards. The whole thing is kind of a haze, but I thanked my man Wilson, my parents (I hope), and certainly D’Wayne, the man who deserved it the most.
Afterwards, we congratulated one another. The effort everyone had put in was more than evident, and I was really surprised by how good all the high school designs were. The winner for the Jordan category was 15!!! We discussed our designs some more with the judges, not wanting to leave the room. After that, there was a dinner for all the Future Sole attendees, followed by some basketball and chilling. I took an opportunity to soak up the campus one more time before getting ready to head back to the mitten.
If I haven’t enough already, I would like to thank D’Wayne once again for making this all possible, and for taking note that college students may in fact want to take part in this amazing contest, too (We do go to school for design, after all). D’Wayne isn’t much of a talker, but one of the more pedagogical points he was sure to make was that, in being afforded this amazing experience, we have a certain responsibility to pass on what we’ve learned to others. I remember thinking how great of a point that was, and since then I’ve made sure to help anyone interested in design, and serve as a mentor to others. For those of you asking if you should enter this competition or not, I think an apt response lies in Nike’s slogan. Just do it. You’ve got nothing to lose.
2010 Future Sole Design Competition College Finals – Nike N7 Category Grand Prize Winner: Neil Zemba
This year’s Future Sole Design Competition Finals saw quite a few changes, as for the first time in the contest’s three-year history, college students were allowed to enter. Neil Zemba, an art student currently enrolled at the University of Michigan, was one of eight design finalists chosen to compete in this year’s Future Sole Finals held at Nike’s Beaverton-based headquarters. He credits his first visit to the Detroit Auto Show with sparking his interest in design and hopes to pursue a career in the industry after graduation.
Competing in the Nike N7 College Category, Zemba was challenged to design a Nike N7 Running shoe that could combine familiar details, materials and graphics of Native American ancestry with today’s look of modern simplicity and function. Given the base tooling of the hugely popular Nike LunarGlide+ 2, and with the help of mentor Wilson Smith III, a designer in Nike’s Innovation Kitchen, Zemba produced this detailed storyboard of sketches, inspiration and performance attributes that together made up his Nike N7 Running entry.
Enjoy a word-for-word account of Neil Zemba’s Grand Prize winning Nike N7 entry, just as it was presented.
As told by Neil Zemba:
My shoe is the meaner, rougher and tougher version of the LunarGlide 2. It’s a running shoe that’s meant for more urban, off-road and rough terrain.
My shoe was inspired by mainly three things: sport, protection and simplicity. These are all principles that I took directly from my main inspiration right here, which is the buffalo. I was inspired by the buffalo in two ways. One, because of the physical characteristics of the animal; it’s very robust, it’s very strong and that’s something that you’re going to want in a running shoe of this sort. Also, because of how Native Americans use the animal in a very efficient manner. They use every part of the animal. They don’t let anything go to waste. For simplicity, I took that as being synonymous with efficiency.
In just seeing the shoe, there’re two main parts of it in the midsole and the vamp. Right here, you have this rand-like element that wraps all of the way around the shoe and then wraps over the top of the shoe as well. In the vamp, you have a single piece of mesh that has a little bit more give and complements the vamp. That really speaks to simplicity, and I’m using very few materials to get a lot of things done. I also wanted to eliminate superfluous little pieces of fabric throughout the shoe, and instead you have this rand that is more dominant in certain areas where you’d want it to be, and then in other areas it’s more recessive.
The second key principle I looked at was protection. The main thing I’ll reference is the flap, and underneath the flap you have the lace system and it does use Flywire for added protection. To emphasize that, you have this flap that comes over and gives it a midfoot story and locks down the midfoot. Also in terms of protection, you have this heel piece that comes around the back, made of TPU plastic, and it really locks down the heel. When you’re running in off-road terrain environments, and running from the sidewalk to the street and constantly switching terrain, this is going to help lock down the heel and prevent it from rolling. I also tried to incorporate the color and the graphic [into the protection story] as well. There’s a very traditional native pattern [along the medial side] and the rand is also similar to a material you’d find on a bike reflector, so the material would protect the runner from cars. Protection goes beyond just the physical structure of the shoe and goes into the graphics as well.
The third principle that I worked on was the support of the shoe. It has a lot to do with fit, it has a lot to do with how I integrated this TPU piece in the back into the physical tooling of the shoe to lock down the heel. I was thinking support in terms of fit as well, and in talking about a demographic for the shoe, I really tried to use this flexible mesh in the vamp that’s similar to a Presto. Native Americans typically have a wider foot, so that would allow you to wear the shoe and have a good fit.
Another element was also the graphic story. The shoe is optimized as a canvas for graphics. I was thinking that instead of me doing a lot of the graphic work, you could also have some artists come in and do some collaborative projects and make it really more culturally relevant than just a designer doing it.
I also really liked to play with color on the shoe. Native Americans really like to have a gradient feel in their beadwork, and I was inspired by that with a gradient pattern that followed through in the tooling and midsole. The two main colors I used were black and turquoise. The black is synonymous with the crow and victory in a lot of Native American cultures, which is also what “Nike” means in Greek. The turquoise means “friendship,” and melds into the midsole and outsole, implying a friendship with the earth. The insoles have a perf pattern and are green and blue, the two colors of the earth.
In terms of materials and patterns, there would be a mirage synthetic and type of kangaroo leather, and I was picturing that the main rand material would be real sturdy and built for more outdoor, rougher environments. The vamp, as I said before, would be real stretchy and inspired by Presto material that would allow for people of multiple foot sizes to wear the shoe. At the end of the day, it’s about the relationship between the shoe, the consumer and the environment. That triangle relationship was the main inspiration for my shoe.