Kobe Bryant may have hung up his basketball shoes after last season, but that doesn’t mean he’s stopped obsessing about achieving greatness on the basketball court.
With his latest signature shoe, he’s rethought, redefined, and reinvented his shoe line to create an innovative new basketball sneaker that’s designed to give athletes an edge on the competition.
Bryant and the Nike design team worked tirelessly to develop a low-profile, highly responsive shoe that is unlike any other basketball shoe on the market. The Kobe A.D. NXT features an unconventional look, most notably because of its new lacing system.
The team integrated the lacing with the shoe’s upper. Pulling the laces up and out of the lace lock draws the structure together, creating a fluid system with the drop-in insole. This promotes optimal containment during the game by naturally adjusting to the athlete and providing a secure fit for each individual’s foot.
“The updates we’ve made to Kobe’s line demonstrate a new way of thinking about performance design,” said Eric Avar, a Nike footwear designer and longtime Kobe Bryant collaborator.
The Flyknit upper features a circular pattern that was inspired by a lotus flower and represents rebirth, while other design elements on the shoe feature secret Kobe codes that translate to “unhinge” and “end and begin.”
The shoe’s theme plays heavily off of Kobe’s retirement, as the previous Kobe A.D. shoes have done. The shoe’s innovative tech and creative design combine to represent a reawakening of the Kobe signature shoe line. Even in retirement, Kobe Bryant continues to grind for greatness by rethinking traditional conventions and redefining basketball innovation.
The Kobe A.D. NXT is available here.
Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:
One of the cleanest colorways of the season drops this weekend in the Jordan Retro 4 ‘Pure Money.’ The all-white silhouette features silver accents for a premium, super clean look that’s perfect for summer days and nights. The ‘Pure Money’ colorway will be seen a few times throughout the early summer months, but the Retro 4 ‘Pure Money’ is a can’t-miss release for sure – it’s money in the bank. Men’s $189.99, Grade School Boys’ $139.99.
The Nike Kobe A.D. NXT is the next step in basketball innovation. Kobe Bryant reinvented his signature sneaker line with this truly original design that’s aimed at boosting player performance. A unique lacing system offers incredible lockdown on the court. The clean white colorway is also perfect for the upcoming summer months. Men’s $199.99.
In addition to the NXT version, the Kobe A.D. is also getting a new colorway this weekend. The Kobe A.D. ‘Triple Black’ features a classic all-black colorway that fits perfect for Black Mamba fans. The low-top silhouette is made for on-court performance, and the Kobe line is an iconic basketball shoe. If you’re still looking for your summer hoops shoe, this could be your go-to. Men’s $159.99.
When the playoffs come around, it’s time to get serious. Inspired by LeBron’s self-imposed social media ban during a championship run, the LeBron 14 ‘Triple Black’ is releasing this week. Once LeBron activates playoff mode, then it’s strictly business until the job is done. Clearly his tactics work – the reigning champion is looking for his fourth ring and his seventh straight Finals appearance. Men’s $174.99.
As Kyrie Irving continues to work toward another championship, Nike continues to drop fresh new Kyrie 3 colorways. This week’s offering features a smooth black and yellow color scheme that just might be one of the hottest colorways yet. Cross up the competition in the newest Kyrie 3 colorway and continue your pursuit of championships in style. Men’s $119.99.