Weekly Women’s Must-Haves

Weekly Women’s Must-Haves

Every week we’ll be featuring our top women’s pick and breaking down why it’s essential for your wardrobe. Check back on Tuesdays to view our hottest clothing and shoes from gym to street.

Nike Archive Pullover Jacket

3.20 Must Have Story

March 20 – Nike Archive Pullover Jacket

Get the ultimate mix of retro and modern with the Nike Archive Pullover Jacket. Colorblocking creates a vintage look, while the fresh silhouette gives you up-to-the-minute style. The fresh funnel-neck design keeps your neck and face warm, while ensuring you’ll be setting trends this spring. Lightweight fabric makes this the perfect choice for spring days—it’s warm, but not bulky—and the extra-roomy front pocket includes a snap closure to keep everything secure. Pair the Nike Archive Pullover Jacket with your favorite leggings and you’re ready to go.

Nike Air Max 270

3.13 Must-Have Story

March 13 – Nike Air Max 270

It’s Air Max Month! Why not celebrate in style with the new Nike Air Max 270? This supreme shoe gives you oodles of Air—seriously, the Max Air Unit clocks in at 32mm, giving your feet the most cushioning yet. Flex grooves let your foot bend and flex, while the rubber toe tip provides long-lasting durability. The bootie construction of the upper gives you a snug, sock-like feel, and the asymmetrical lacing system provides a modern, cutting-edge vibe. Take a look at that heel! In addition to all that luxurious cushioning, each model’s heel is a vibrant color to give you even more eye-catching style. Upgrade your Nike look today and enjoy the supreme comfort of the Air Max 270.

Nike Air Crop Top

3.6 Must Have Story

March 6 – Nike Air Crop Top

Get ready for warm weather! It’s almost time for crop top season, and the Nike Air Crop Top has you covered. With a contrast-color hem that hits right at your natural waist, this top gives you cutting-edge style and a flattering silhouette. The racerback fit keeps you cool, and cotton fabric is soft and comfortable. Choose from heather grey, black, white, rose, or grab all four—you can never have enough Nike gear! Pair this top with your favorite Nike Air Max kicks for a sporty, modern look. Better yet, check out the whole Nike Air Collection.

adidas Originals NMD R1 STLT Primeknit

2.27 Must Have Story

Feb. 27 – adidas Originals NMD R1 STLT Primeknit

Prime your feet for spring with the new NMD R1 STLT Primeknit from adidas Originals. The fresh, running-inspired design features a one-piece adidas Primeknit upper, which provides a stretchy, sock-like fit you’re sure to love. Premium engineering gives this shoe a modern, unique texture, and the combination of Raw Steel, Ash Pearl, and White is reminiscent of a misty spring day (though it’s anything but dreary!) Time to shake off the winter blues and add some spring to your step with the NMD R1 STLT Primeknit.

Nike Windrunner Jacket

2.20 Must Have Story

Feb. 20 – Nike Windrunner Jacket

Get effortless, iconic style with the Nike Windrunner. This hooded jacket has been updated with piped white lines, and features Particle Rose and Barely Rose—this season’s must-have colors. Angled piping is dropped below the chest for a flattering fit, and the pleated vent detail on the back provides breathability. Smooth taffeta fabric repels water, while the paneled hood protects you from the elements, and the drawcord lets you adjust for comfort. The Windrunner is a great choice for a damp spring day; check out all six colors and pick your favorite.

Nike Air Max 90 LX Velvet

2.13 Must Have Story 1

Feb. 13 – Nike Air Max 90 LX Velvet

Particle Rose is the color of the season, and the Nike Air Max 90 LX Velvet has you covered. Just in time for Valentine’s Day, this shoe offers you a fashion-forward hue with a plush, velvety texture. If pink isn’t your thing, that’s okay! This eye-catching sneaker is also available in chic Gunsmoke grey. Visible Max Air units in the soles give you long-lasting cushioning and comfort, and flex grooves let your foot move naturally. Forget flowers and chocolate; treat yourself to premium comfort and style, and step into the Nike Air Max 90 LX Velvet today.

adidas Originals Equipment Track Top

2.6 Must Haves Story

Feb. 6 – adidas Originals Equipment Track Top

Rock some ’90s-inspired style, and enjoy the bright coral color of the adidas Originals Equipment Track Top. French terry material has a unique shine, and the full-zip style lets you adjust your look. Featuring eye-catching Equipment stripes on the shoulders, this jacket pairs amazingly with your favorite adidas EQT sneakers. Check out the entire Equipment collection for inspiration, and stay comfortable in style!

PUMA Muse Echo

PUMA Echo Muse Story

Jan. 30 – PUMA Muse Echo

The brand new PUMA Muse Echo is the creative, fashion-forward piece you’ve been looking for. This unique shoe has a split rubber outsole inspired by dancing, and braided patterns on the sides that you’re sure to love. The mid-cut silhouette offers you comfortable support and a cutting-edge look. And don’t miss the shiny piece by the heel; it provides an eye-catching detail that’s sure to turn some heads. Available in White, Black, and Rock Ridge, the PUMA Muse Echo is easy to match with your favorite outfits, and the mix of technical and fashionable details really make this shoe stand out from the rest.

adidas Originals Adicolor Adibreak Snap Pants

1.23 Must-Have

Jan. 23 – adidas Originals Adicolor Adibreak Snap Pants

Wait for it… Wait for it… SNAP PANTS ARE BACK. Featuring snap buttons from waist to cuffs (of course), these adidas Originals adibreak pants really let you sport some eye-catching, athletic flair. As part of the adicolor collection, the Radiant Red hue makes a bold statement, and the wide leg fit gives you supreme retro style. Soft, shiny tricot fabric makes them extra comfortable, and you just can’t beat that overall vintage look. Not sure how to wear them? However you want! These can be worn unsnapped, partially snapped, or fully snapped. Need more than just one pair? They’re also available in Navy, Black, and Ash Grey. Add a pair to your adidas Originals collection today.

Nike Air Huarache

1.16 Must Have Story

Jan. 16 – Nike Air Huarache

Particle rose is one of the hottest colors of the season, and of course you want to get your hands on it. Look no further than the Nike Air Huarache! Every lady needs some Huaraches in her wardrobe and this pair is especially exciting. Engineered by Nike designer Tinker Hatfield himself, this shoe combines leather, spandex, neoprene, textile, and thermoplastic in the upper for maximum style. This streetwear staple also includes Air Sole units under the heel and forefoot for superior cushioning. Ready to turn some heads?

Nike Air Max 97 Ultra Lux

1.9 Must Have Nike

Jan. 9 – Nike Air Max 97 Ultra Lux

Nothing is more luxurious than suede and velvet, so why not slide your feet into the Nike Air Max 97 Ultra Lux? Inspired by the original Air Max 97, this shoe isn’t just sweet to look at—the foam midsole and rubber outsole offer you added comfort, cushioning, and traction. Suede and velvet team up to give you streamlined, welded lines that form a beautiful, sleek design on the upper. The unique, gunsmoke grey color contributes to this shoe’s stand-out style, and there’s no question it’s one of the hottest of the season. Thanks to the fully visible Max Air unit in the sole, you’ll feel like you’re walking on air, and you just can’t beat that throwback style.

Nike Chambray Windrunner

Must Have 1.2 Story

Jan. 2 – Nike Chambray Windrunner  

Happy New Year! Can you believe it’s January already? Beat the cold with this Nike Chambray Windrunner. Featuring a hood and lightweight ripstop fabric, this awesome jacket has been updated with a dropped hem for added coverage and a superior look. Convenient pockets make it high fashion and high function, while the elastic cuffs and front hem make sure you stay warm and cozy. Available in trendy colors like port wine, cerulean, and red stardust, this jacket can add some fun color to your outfit. Stay warm!

A Look Back: Nike Air Max Running in 1998

A Look Back: Nike Air Max Running in 1998

In 2014, Nike officially declared March 26th Air Max Day. The concept was simple: March 26th was a day to celebrate the initial release of the Air Max 1, and Air Max running shoes in general. Sneakerheads were encouraged to “Wear their Air,” and purchase both new and retro models. With the help of social media and strategically placed Nike pop-up shops around the globe, Air Max Day has become a footwear phenomenon over the last four years.

It’s worth reflecting on some of the Air Max models from 20 years ago — these are the shoes that helped mold and shape the legacy of Nike Air. Back then, there were some major overall themes: the Triax series, the Tailwind, Air Max, and the Air Max Plus. Each sneaker in the Eastbay catalog featured a technical description. For the runner’s information, the sneakers were broken up into different categories: Cushioned, Cushioned Support, Support, or Light weight. There was also a tiny diagram that showed where the Air was located – either in the heel, forefoot, or both.

Here’s a look back at some of the key models and colorways.


Air Max Triax and Triax Plus

Top 10 Best Selling Air Max Shoes

Top 10 Best Selling Air Max Shoes

March is Air Max Month—let’s celebrate in style! As your year-round, go-to spot for Nike Air Max, we’ve got sweet, new kicks dropping all month long. Check out our top Air Max shoes, pick your favorite, and sport them for Air Max Day on March 26.


Nike Air Max Plus
This experimental design debuted in 1998, and it’s just as mesmerizing today. With in-your-face features like injected ribs that wrap around the upper, this kick is a must-have for your Air collection.

Nike Air Max 95
Throwback look, modern comfort, timeless style. This shoe keeps the classic lines of the 1995 original, and delivers that iconic Max Air cushioning. Get the Air Max 95 today and add some swagger to your step.


Nike Air Max 97 Ultra
Ladies, nothing is more luxurious than suede and velvet. This shoe provides you with a sleek, sophisticated design, and the full-length, visible Max Air unit will leave you feeling like you’re walking on air.


Nike Air Vapormax Plus
Tech from the Air Max Plus of ’98 teams up with modern VaporMax Air features to bring you the VaporMax Plus. This powerful hybrid sneaker provides superior, lightweight cushioning, and innovative bootie construction for a snug, comfortable fit.


Nike Air Max 90
Rock retro style while enjoying modern comfort with the Air Max 90. Extra cushioning at the collar sets this kick apart from the rest, and flex grooves let your foot move naturally. Step into this brilliant addition to your sneaker rotation today.


Nike Air Max Speed Turf
This shoe takes you from the field to the streets with a football-inspired look. Featuring a leather upper, high-top design, and classic cleat silhouette, the Air Max Speed Turf gives you durable materials, premium comfort, and maximum style.


Nike Air Vapormax Flyknit
Flyknit upper. Flywire cables. Fly style. As the lightest and most flexible Max Air design to date, the VaporMax Flyknit is a must-have for runners and trendsetters alike.


Nike Air Max Sequent
Runners, the Air Max Sequent 3 combines performance, comfort, and plenty of style for an enhanced ride. Flywire cables lock down your foot, and the flex grooves in the sole give you an extended range of motion that you’re sure to love.


Nike Air Vapormax Flyknit Moc
Stand out from the crowd and go laceless! The adjustable gore strap of the VaporMax Flyknit Moc lets you adjust your fit while still enjoying the modern, no-lace look. The Flyknit upper gives you seamless, supportive style and comfort, and no-sew overlays at the toe provide structure and durability.


Nike Air Max 270
Get even more Air! Step into the Nike Air Max 270 and experience the most cushioning yet. Seriously, this tallest-ever Max Air Unit clocks in at 32mm and gives you 270 degrees of visible Air. Inspired by the 1991 Air Max 180, this sweet kick has been updated for modern style and comfort. Get excited for this groundbreaking new release, and click here to learn more! Happy Air Max Month!



Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:


One of the cleanest colorways of the season drops this weekend in the Jordan Retro 13 Low ‘Pure Money.’ Just a week after the Retro 4 ‘Pure Money’ release, Jordan Brand is dropping the same colorway on the classic AJ 13 silhouette. The all-white colorway is super clean and the iconic silhouette is the perfect style for summer. Men’s $174.99, Grade School Boys’ $119.99.


A fresh pair of all white AJs is a summer must-have. In addition to the ‘Pure Money’ drops, Jordan is also releasing the Jordan Heiress collection, which features a fresh all-white look with a crackled textured appearance. The collection features the Retro 11 Low, AJ 1, Jordan Trunner LX, and Jordan Eclipse all in grade school girls’ sizes. Retro 11 $174.99, AJ 1 $139.99, Trunner LX $139.99, Eclipse $109.99.


The LeBron 14 is getting outfitted with the famous black-and-red colorway this weekend. The LeBron 14 ‘Bred’ has a mostly black upper with red accents on the Nike Swoosh and other areas. The icy outsole completes the design. The result? A basketball shoe that’s fit for a king. Men’s $174.99, Boys’ $139.99.


Get some gold in your sneaker rotation with the Nike Gold Pack. The Nike Air Max Plus drops in men’s and women’s sizes, as well as a women’s Air Max Jewell, and a grade school boys’ Air Max 97. The gold colorways are standout styles for the season and you can’t go wrong with an Air Max silhouette. Air Max Plus $149.99, Women’s Air Max Jewel $109.99, Boys’ Air Max 97 $149.99.

Eastbay’s Week Of Air Max

Eastbay’s Week Of Air Max

In 1987, Nike designer Tinker Hatfield sparked a revolution.

Is it crazy to talk about a shoe this way? Maybe. But 30 years after its original inception, visible Max Air remains one of the biggest style statements the shoe industry has ever seen, spanning casual wear, running, basketball, training, and more. So what is it that makes Max Air so enduring? Let’s look back and find out.

Posted 3.26 Day 7: Nike Air VaporMax Flyknit

Yesterday, we wondered what more, after thirty years, could Nike have to add to the Air Max line. The answer?


Less weight. Less bulk. And, surprisingly, less Air.

So, why, on Air Max Day 2017 — on the 30th birthday of visible Air — would Nike suddenly dial it back? Because, just like with the Tuned Air of the Air Max Plus, the Air VaporMax Flyknit that launches today was designed to answer an athlete’s specific need. After all, that was Tinker Hatfield’s original goal with every shoe he designed: solve a problem for the athlete.

The problem Nike is solving for here is that not every runner is the same. Just like Tuned Air added stability for overpronators, the VaporMax adds freedom for runners who need a lighter touch.

This starts with a one-piece Flyknit upper that wraps the foot for a snug, sock-like fit. Flyknit provides areas of support and breathability where you need them most without the bulk and weight of leather or synthetic overlays. Areas that need more support or durability – like the heel – are more tightly woven, while areas that need cooling airflow – like over the toe box – feature a looser weave.

Flywire cables are embedded in the Flyknit, wrapping the midfoot before joining the laces. As the laces tighten, so does the level of lockdown over the footbed. And what a minimal footbed it is. In the Air VaporMax Flyknit, Nike has managed to remove almost every single layer standing between the foot and Air cushioning.

VaporMax Air is the lightest version of Air cushioning yet. While still a full-length unit, VaporMax Air is segmented, providing cushioning only where you need it and allowing optimal flexibility. Rubber lugs are then added to high-impact areas for durable traction without unnecessary weight to slow you down.

The shoe world has never seen anything like the Air VaporMax Flyknit. Like many of the revolutionary models that came before it, the VaporMax is poised to spark another revolution and inspire countless athletes, shoe collectors, and industry leaders around the world. It makes us wonder where we’ll be in another thirty years.

Posted 3.25 Day 6: Air Max 2017

So far, we’ve covered the evolution from small heel window to visible forefoot Air, and simple design elements to boundary-breaking style. The next leap Nike made brought the Air Max line full circle. The key word here is full — as in full-length Air.

This transition was not a quick or easy one. 1991’s Air Max 180 made the first big stride towards full-length Air with a unit that seamlessly transitioned from outsole to Air-Sole. Like previous models, the Air Bag was visible on the lateral and medial sides, as well as from the back of the heel.

We’ve said it before: The Air Max revolution is driven by the idea that more is better. Where did this idea come from? The fact that more Air seemed to mean a more comfortable ride. And the shoe industry at large seemed to agree.

So, two years after the Air Max 180, Nike once again delivered on that idea. The Air Max 93 featured 270 degrees of visible Air, extending the unit all the way through the back of the heel. Then, ten years after the very first visible Air Bag hit the market, Nike unveiled the Air Max 97, complete with a full-length Air-Sole unit.

The progression didn’t stop. Now that there was full-length Air, Nike wanted to create a shoe that was ONLY Air. Foam cushioning breaks down over time, especially in running shoes where the repeated impact of heelstrike can be brutal. Max Air, however, doesn’t lose its cushioning properties. The bag self-inflates, so it never loses its shape and you never lose your comfort.

So, Nike said goodbye to foam and in 2006, released the Air Max 360 featuring Caged Air. The shoe was a monumental achievement, and to pay homage to how far the line had come, the Air Max 360 was released in an OG red and white colorway.

Since 2006, we’ve seen new upper technologies and fabrics to decrease weight and update style. We’ve also seen flex grooves added to the Air-Sole design for a more natural range of motion while walking or running.

Thirty years in the making, the Air Max 2017 proves that Max Air technology is here to stay. The line has withstood the test of time in ways that most sneakers only dream of, earning the title of classic while somehow remaining fresh and unique year after year. But at Eastbay, we can’t help but wonder – is there any “more” left to add to the Air Max line? We’ll find out tomorrow – on Air Max Day 2017.

Posted 3.24 Day 5: Air Max Plus

The Air Max 95 paved the way for edgier silhouettes and bolder color choices. As a result, running shoes were taking over street culture and earning a tough reputation in the process. There is no shoe more notorious for this than the Air Max Plus, also known as the TN. Released in 1998, it took the inspiration of the 95 and turned it on its head.


The recognizable wave element is still front and center on the Air Max Plus, but instead of using layered panels, designer Sean McDowel fashioned a synthetic exoskeleton to wrap the entire foot. Meanwhile, the gradient grey of the 95 transformed into a spray-faded upper in brighter hues like Orange Tiger and Hyper Blue. Flat, tube laces and a small neon swoosh finished off this futuristic look.

But when it came to the Air Max Plus, innovation wasn’t only skin deep. Nike had also made updates to the Air technology, because while Max Air was great at comfortable cushioning, some runners needed more. Welcome, Tuned Air. By combining Max Air with structural elements, called hemispheres, the Air Max Plus could provide much-needed stability for overpronators. At heelstrike, these mechanical elements would prevent the foot from rolling inwards, guiding the wearer through a more natural stride. Max Air was no longer a one-size-fits-all cushioning.


The Air Max Plus is not for the faint of heart. This is a shoe that dared to be different, and those who are drawn to it defy definition and crave change. Sound like you?

Posted 3.23 Day 4: Air Max 95

In 1995, Hatfield stepped back from the Air Max line, and a new designer took the reigns: Sergio Lozano.

Lozano knew the time for subtlety had passed — the running shoe industry was in a slump and the Air Max 95 needed to spark another revolution. Lozano accomplished this by creating a shoe that broke the Air Max mold while remaining true to the line’s philosophy of revealing the invisible.

So, what did the Air Max 95 reveal?

The secrets of the human body. Nylon lace eyelets wrapped the top of the forefoot, much like the human rib cage, and the layered panels of the upper echoed the muscle fibers hidden beneath our skin. The gradient grey of the original Air Max 95 was also meant to resemble the geographical effects of erosion on the earth over time, leaving us to wonder what surprises Nike could still unearth eight years after visible Air. The answer (as always) was more.

Peeking out from the shoe’s black outsole — the first of its kind for Nike — was the now recognizable Air-Sole unit. But this time, visible Air wasn’t just relegated to the heel. The Air Max 95 had visible Air in the forefoot.

It’s fair to say that Nike wasn’t exactly sure what to do with the Air Max 95. The shoe was so unlike anything that had come before, that it would have to forge its own path through popular culture and the shoe market. And forge, it did. The Air Max 95 became a street style sensation. The famous — or infamous, depending on who you ask — silhouette has been commemorated in song lyrics, graphic novels, and in numerous shoe designs that came after. Are you ready to reveal your true Air Max style? We have original, sneakerboot, or Ultra versions of the Air Max 95 in sizes for the whole family.

Posted 3.22 Day 3: Air Max BW

As you can see, the changes between the Air Max III and Air Max IV were subtle, and maybe that’s why what we now call the Air Max BW flew under the radar when it was first released. But the idea these changes were based on is an important one — one that shaped the entire evolution of the Nike Air Max Line. And that’s the idea that more is better. More cushioning. More padding. More comfort. More attitude.

And so, in 1991, Nike once again beefed up the Air Bag and carved out a slightly bigger window — earning the name BW. This trend would continue. It seemed the answer to Nike’s question, “What more could you want?” was, well, more. The inspiration behind the BW would lead to the Air Max 180 in 1992 — a shoe with an even larger Air-Sole unit that made contact with the ground for the first time AND was exposed at the heel as well as on the medial and lateral sides.

But that’s not the BW’s only legacy. Like its big brother, the BW would make a lasting impact on the sneaker world in the form of color. This time, the popular hue was Persian Violet. To this day, it sits right next to Infrared as one of the most recognizable colorways in Nike history.

You can still cop the classic colorway on the original version or as a revamped Ultra with a more breathable mesh upper and lighter, more flexible outsole. Get your Air Max fix by checking out our full range of colors and sizes.

Posted 3.21 Day 2: The Air Max ’90

Originally dubbed the Air Max III, what we now know as the ’90 took the visible technology of the original and upped the ante. Artfully combining form and function, Hatfield drew the eye straight to the shoe’s Air-Sole unit by surrounding it in color. And not just any color. Infrared.

The original Infrared Air Max ’90 is one of the most iconic style statements of all time. Thanks to Hatfield’s inspired design, this shoe bridged the gap between performance and style in a way that had never been done before. He combined the technology of Nike running with functional elements that appealed to the eye and complemented street style, using ribbing and sharp lines to evoke the forward motion of a runner and a fuller silhouette for an edgy, modern look.

Today, the Air Max ’90 is still key for serious sneaker heads and casual wearers alike. Part of the shoe’s enduring popularity is linked to its adaptability. The ’90 lends itself well to customization, and as a result, you can find unlimited color and material combinations, as well as celebrity and designer collabs that freely mix prints, patterns, and textures in new and interesting ways. Twenty-seven years after its release, the Air Max ’90 continues pushing the design envelope and challenging the world to see sneakers in a whole new light.

Posted 3.20 Day 1: The Air Max 1

Inspired by the Pompidou Centre in Paris, France — which uses its structural features as visible design elements — Hatfield decided it was time for Max Air cushioning to come out of hiding. Nike had already been using the midsole technology across many of its performance shoes since 1979, but Hatfield knew it was time to make a change — it was time to bring Max Air front and center.

What exactly is Max Air? Actually, it’s not even air at all, but a urethane pouch filled with gas. Designed by aerospace engineer Frank Rudy, Max Air was lighter than traditional midsole foam and provided better impact protection and a smoother running stride.

Hatfield knew that while runners loved the feel of Max Air, they weren’t actually sure what it was. So, he decided to increase the size of the Max Air bag, carve out a section of the shoe’s foam midsole, and expose the cushioning. And so, visible Air was born.

Today, the Air Max 1 is a retro casual shoe, but in 1987 it was a top-of-the-line runner. Throughout its 30 years, the Air Max 1 has gone through many changes, innovations, and updates. The OG university red and white colorway remains a classic must-have for many collectors, while newer Air Max fans benefit from recent technology updates like lightweight Ultra and the snug fit of Flyknit. Today, we’re kicking off our Week Of Air Max celebration by featuring a shoe that combines both of these tech updates: The Nike Air Max 1 Ultra Flyknit.

This stylish remix of the classic kick keeps the traditional Air-Sole design of the original, but cuts down on even more weight with a breathable, cored out Ultra midsole. The finishing touch is a one-piece Flyknit upper for a sock-like fit and premium look.

Want more Air Max? Don’t worry — we’ll be back every day this week to feature another of our favorite Air Max models from the past 30 years. Trust us, you don’t want to miss this.