Performance Review: Nike Air Max 360 BB Low

Performance Review: Nike Air Max 360 BB Low

words // Zac Dubasik

On paper, the Air Max 360 BB Low didn’t make a lot of sense to me. I get that low-tops are in favor right now, and still gaining momentum. I reasoned though that players who want maximum protection, want maximum protection. Which means that if you want a shoe with full-length Air Max, you’d probably want a fully padded upper and collar to complement it. While there are exceptions, Max Air has traditionally been more of a technology for big men – as is a high-cut collar. Times are changing though, and today’s big men are more concerned than ever with mobility, and the sight of a 5 on an NBA court in a low-top is no longer taboo.

The cut of the Air Max 360 Low is that of a true low-top, and offers excellent range of motion. The collar doesn’t have the refined padding like that found in the Zoom Kobe line, but it is molded enough that lockdown isn’t a problem. The upper is made up of a first-generation Flywire, which means it’s much less pliable and breathable than what’s currently being used on shoes like the Hyperdunk 2011. It’s a comfortable shoe, but the shape is a step or two behind the more advanced iterations we’ve seen on most recent shoes utilizing Flywire. When tightly laced though, the upper of the 360 BB is stable, relatively light, and help to keep my foot over the footbed.

Performance Review: Nike Air Max 360 BB Low Flywire

If you’ve played in the Air Max LeBron VII, LeBron 8, or last year’s Max Hyperdunk, you’re familiar with Nike’s latest full-length Max bag. (Unfortunately, it doesn’t have the extra-premium sockliner like that found in the LeBron 8 – which is where the majority of that shoe’s comfort came from.) My favorite aspect of the bag is the impressive radius of the heel, which is not normally a strong suit for heel Max. The squared off base of most Max Air shoes can often lead to a slappy transition, but this evolved unit makes major strides in the right direction in that department. But even with that heel radius, transition is merely decent. The giant Air bag just doesn’t flex as much as a shoe with a traditional midsole, which also leads directly to not-so-great court feel. Impact protection, not surprisingly, is exceptional in the heel. Like I’ve found on all of the previous shoes using this bag though, the forefoot is just too firm.

Unlike the other shoes I’ve played in featuring full-length Air, the shoe, overall, felt a bit more nimble thanks to the low cut. Traction however is just OK. I always say that if you do nothing more than throw lots of rubber herringbone on an outsole, at the very least you’ll end up with 4/5 on our traction scoring scale. And that’s exactly what happens here. It’s disappointing for a shoe with this much herringbone, which is not actually bad – just not as good as it could have been. You’ll need to swipe more often than you like on a dusty court, but will find reliable footing as long as you keep the shoe’s outsole relatively clean.

Performance Review: Nike Air Max 360 BB Low Sole

At 16 ounces, the weight of the Air Max 360 BB Low isn’t anything to brag about when compared to today’s standards, but it plays noticeably lighter than the other shoes to use this Air unit – even the LeBron 8 V2, which only weighs 15.6 ounces. That doesn’t mean I think it’s a better shoe – the aforementioned sockliner, along with the shape and design of the 8’s upper are much more advanced – but I did enjoy playing in the 360 BB Low just as much. Overall, it’s less protective, but I found it to be a much more mobile shoe.

That said, I think the Air Max 360 BB Low is ideally more suited to a big that likes a low-top, rather than a guard who wants extra impact protection. Zoom Air and even simple EVA can provide a totally adequate level of cushioning for most smaller players, without compromising the court feel and transition like the 360 BB Low does. If you’re looking for a casual shoe that you can also play in, or for the low-top loving big man, it’s a shoe worth checking out.

best for: Players who like Nike’s Air Max 360 bag, but prefer a low-top.

key tech: Full-length Max Air, Flywire incorporated into upper

pros: impact protection, better range of motion than high-tops utilizing this Air unit

cons: lack of court feel inherent with full-length Max Air

improvements: utilize more advanced Flywire uppers which are already available

buying advice: It may have just been my low expectations, but the Air Max 360 BB Low turned out to be a pleasant surprise. While I wouldn’t choose it as my first option, if you are looking for a casual shoe that you can also play in, or love full-length Max but prefer a low-top, this is a shoe worth checking out.

Available now: Nike Air Max 360 BB Low

Performance Review: Nike Air Max 360 BB Low Group

Performance Review: Nike Air Max 360 BB Low Flywire Group 2

Performance Review: Nike Air Max 360 BB Low Flywire Toe

Performance Review: Nike Air Max 360 BB Low Side

Nike Air Max 360 BB Low Focus Pack

Nike Air Max 360 BB Low Focus Pack

words // Nick Engvall

The Nike Air Max 360 BB Low has become a new canvas for creative colorways in recent months. Although the team colorways that recently released are pretty straightforward, the very Dunkman-like Cool Grey/Electric Green colorway and this latest trio of colors in the Focus Pack are bit more unique.

The bright colors of these three Air Max 360 BB Low colorways are definitely head-turners. Blues, reds, and greens, applied to the latest from Nike Basketball, should make these a good choice to be a part of your summer rotation. Beneath the brightly colored upper resides a matching translucent outsole with “Focus” peeking through from below.

Each of the three Nike Air Max 360 BB Low colorways should arrive at Eastbay anytime now.


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Wallpaper: Nike Air Max 360 BB Low New Colorways

Wallpaper: Nike Air Max 360 BB Low New Colorways

words // Nick Engvall

The Nike Air Max 360 BB Low first appeared late last year. It has been seen throughout our Sneaker Watch coverage, on the feet of player’s like Boston Celtics guard Rajon Rondo, ever since. A number of colorways have been released, including a very Dunkman-like Cool Grey and Electric Green colorway, but sometimes there is nothing better than just the simple team color combinations.

This week’s wallpaper highlights the full 360 Air Max unit of three newly available colorways of the latest Nike Basketball creation. White based combinations with accent colors of Varsity Red, Varsity Royal, and Gorge Green give the Flywire equipped Air Max 360 BB Low a simple approach that should easily make its way in to many collector’s rotations this summer.

Available now: Nike Air Max 360 BB Low

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Nike Air Max 360 BB Low Cool Grey/Electric Green

Nike Air Max 360 BB Low Cool Grey/Electric Green

words // Nick Engvall

Basketball shoes tend to carry design trends for a few years at a time, mixing and matching as improved technologies are created that, piece by piece, add up to new designs that are completely different from the designs just a handful of seasons back. When we first gave you a glimpse of the Nike Air Max 360 BB Low, many folks noticed the similarities of the shoe with the LeBron 7. Of course, when you add a 360-degree Max Air Unit to the sole of the design, it’s easy to see the similarities. However, just as the line of LeBron shoes progresses, taking pieces of the past and replacing them with new innovations throughout every design change, so does the Nike Basketball line.

The Nike Air Max 360 BB Low takes that easily recognizable Air Max midsole and adds new design elements. In addition to the Flywire-infused side paneling, the continuation of that same panel transforms into a Hyperfuse-like design over the toe box. Another familiar design cue comes in the form of the heel cap, which, with its similarities to the Hyperdunk, seems to proudly state that this shoe comes from Nike Basketball. This latest colorway comes in a very Dunkman-esque combination of White, Cool Grey and Electric Green.

Available Now: Nike Air Max BB 360 Low

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Wallpaper: Nike Air Max 360 BB Low

Wallpaper: Nike Air Max 360 BB Low

words_Nick Engvall

In recent years, low-cut basketball shoes have become more and more popular, so it’s no surprise that later this spring, Nike Basketball will unveil the Nike Air Max 360 BB Low, which will continue the trend. Now we all know when summertime rolls around, you gotta run out get you a short set for obvious reasons. Judging from the upcoming colorways of the Air Max 360 BB, there will be plenty of ballers hitting the courts in these.

The Air Max 360 BB features detailing that is reminiscent of last year’s Air Max LeBron VII. The overall shape of the silhouette, the Air Max 360 unit, and the Flywire side panel all add familiar elements to the Air Max 360 BB, while details like the TPU heel counter and varsity colors have more of a Hyperdunk type of feel that give the Air Max 360 BB a team shoe type of feel.

This week’s wallpaper gives us another look at the upcoming Nike Air Max 360 BB.

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