The game has changed. The sneakers should too. That’s the idea behind Crossover Culture, the newest brand in basketball.
Positions don’t matter anymore. Big guys run the court and shoot threes. Small guys rock the rim. And most importantly, everybody can handle the rock. Versatility is the biggest factor in today’s game, so Crossover Culture created a shoe line that reflects that changing idea. These shoes aren’t made specifically for point guards and power forwards. They’re made with a different philosophy, one that focuses on fit and feel to deliver comfort and confidence during every aspect of the game.
“This is a game where there are no positions,” said Ryan Duke, Founder of Crossover Culture. “Everybody’s got to shoot, everybody’s got to handle the ball, everybody is a playmaker. We saw that most of the other product out there is built around certain functionalities, so we built shoes that meet the needs of the guy who is really doing everything on the court.”
Crossover Culture is a team of hoopers that started making basketball shoes because they wanted something different. Basketball has changed a lot since the mid-90s, but that change hasn’t always been reflected in basketball footwear.
“You used to have big guys and power guys and speed guys,” Duke said. “That’s disappeared. Now, everybody is a playmaker. We feel like our product reflects this game. This is a new form of basketball from a creative and artistic perspective.”
What’s that look like?
“Our design centers around fit, materials, and cushioning,” Duke said. “Our sneakers are built for a more supportive fit and a lightweight second-skin feel. That’s what makes you comfortable on the court, no matter what your style of play is.”
Let’s break down the tech.