Eastbay Launches #LidsOverLaces

Eastbay Launches #LidsOverLaces

Eastbay Launches #LidsOverLaces

words // Brandon Richard

Over the years, sneakers and hats have been married together as accessories. We’ve even seen companies create sneaker-themed colorways of team hats to match the weekend’s biggest sneaker releases. Now, Eastbay wants to see your style.

Our new #LidsOverLaces social activation calls for sneakerheads to match their favorite caps and sneakers and share the looks on Instagram. Simply share your photos using the tags #LidsOverLaces and @OfficialEastbay. Each Wednesday of every month, Eastbay will select one #LidsOverLaces winner. At the end of the month, Eastbay’s Instagram followers will vote for one overall monthly winner. All winners will be tagged and re-grammed on Instagram. The overall monthly winner will be featured in the next issue of the Eastbay catalog.

Thousands of hats to match your kicks are available to shop now at Eastbay. For more on #LidsOverLaces, visit eastbay.com/lidsoverlaces.

#LidsOverLaces: daw9er


#LidsOverLaces: maxe20


#LidsOverLaces: @rclarkafterdark


#LidsOverLaces: theedeerob


#LidsOverLaces: djpsykho