words // Brandon Richard
Over the years, sneakers and hats have been married together as accessories. We’ve even seen companies create sneaker-themed colorways of team hats to match the weekend’s biggest sneaker releases. Now, Eastbay wants to see your style.
Our new #LidsOverLaces social activation calls for sneakerheads to match their favorite caps and sneakers and share the looks on Instagram. Simply share your photos using the tags #LidsOverLaces and @OfficialEastbay. Each Wednesday of every month, Eastbay will select one #LidsOverLaces winner. At the end of the month, Eastbay’s Instagram followers will vote for one overall monthly winner. All winners will be tagged and re-grammed on Instagram. The overall monthly winner will be featured in the next issue of the Eastbay catalog.