RELEASE REPORT:  RETRO 4 ‘ALTERNATE MOTORSPORT’

RELEASE REPORT: RETRO 4 ‘ALTERNATE MOTORSPORT’

Each week, we’ll showcase the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest shoe drops. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this week:

JORDAN RETRO 4 ‘ALTERNATE MOTORSPORT’ – JUNE 17 AT 10 AM ET

Jordan Retro 4 'Alternate Motorsport'

Jordan Brand is once again paying tribute to Michael Jordan’s love of motorsports with the Retro 4 ‘Alternate Motorsport,’ which features a mostly black upper with white and blue accents. Earlier this year, Jordan dropped the ‘Motorsport’ colorway, which features a mostly white upper. The motorsport collection is inspired by MJ’s motorcycle racing team and his lifelong passion for the sport. Men’s $189.99, Grade School Boys’ $139.99.

NIKE FLYKNIT RACER – JUNE 16 AT 10 AM ET

Nike Flyknit Racer

The Nike Flyknit Racer drops this weekend in a fresh pearl pink, grey, and melon colorway that’s perfect for summer. Nike Flyknit construction delivers ideal structure and support to create a lightweight running shoe that looks as good as it feels. Take your runs to the next level and cross the finish line at record pace this summer. Men’s $149.99.

NIKE PG 1 ‘ELEMENTS’ – JUNE 16 AT 10 AM ET

Nike PG 1

The Nike PG 1 ‘Elements’ features an olive upper with a mix of mesh and shaggy suede material. A speckled midsole and orange accents on the tongue and upper eyelets complete the look. The PG 1 quickly became a fan favorite signature basketball shoe this season, and this colorway is perfect for on-court performance and off-court style. Men’s $109.99.

NIKE KYRIE 3 – JUNE 15 AT 10 AM ET

Nike Kyrie 3

The newest Kyrie 3 colorway features a black upper with an iced outsole and multicolor traction pods for a sleek look that’s built to Irving’s exact specifications. Lace up in a pair of Kyrie 3’s and start putting your defenders on ice this summer. Men’s $119.99.

The Kicks Of The Finals

The Kicks Of The Finals

Golden State and Cleveland have been on a collision course all season long. The Trilogy is finally underway as the league’s two best teams and biggest stars battle it out in the championship for the third straight year.

With that in mind, we’re taking a look at the signature sneakers. Who wins the title remains to be seen, but there’s no doubt about these championship-caliber kicks.

Nike LeBron Soldier 11

Nike LeBron Soldier 11

King James has plenty of signature shoes to choose from, but the Soldier line has to be considered a favorite after last year’s championship performance. This year, the Nike LeBron Soldier 11 added a fourth strap for an even greater locked-in feel. At the same time, the Soldier 11 utilizes Zoom Air cushioning to provide the explosive abilities that LeBron has become so well known for.

LeBron has said he loves the lighter, faster, sleeker, and stronger feel he gets while wearing the Soldier line. The Soldier 11 is made with that in mind, providing the ultimate locked-down fit without sacrificing explosive abilities, making it perfect for LeBron’s quest for another championship. Read more about it here.

Nike KD X

Nike KD X

Kevin Durant is hunting for his first championship, and has a brand new shoe to do it in. The KD X offers a similar look to its predecessor, but has subtle upgrades that help refine the shoe and ultimately Durant’s game. The KD X utilizes the best Flyknit construction ever to be used on a basketball shoe, engineered specifically for flexibility, breathability, and support where Durant needs it most.

A full-length Zoom Air unit offers responsiveness that’s perfect for KD’s offensive attack and defensive prowess, while the oversized laces provide more lockdown and an original look. The shoe also marks Durant’s 10th anniversary with Nike – you can read more about that here. What better way to celebrate than with a new shoe and a championship ring?

Nike Kyrie 3

Nike Kyrie 3

Kyrie Irving’s late-game heroics helped end the city of Cleveland’s title drought. Now, Irving is back for another championship and to further establish his reputation as one of the game’s most clutch players. His Kyrie 3 sneakers are built with his fancy footwork and hot handles in mind. He needs solid lockdown, plenty of strength and support, and enough flexibility to utilize his entire offensive repertoire.

The Kyrie 3 is a guard’s dream. It’s made specifically for stop-and-go moves at a moment’s notice. The outsole curvature allows for seamless transitions in any direction, allowing Irving to move quicker, cut faster, and blow by defenders with ease. Who knows, maybe it’ll even help Irving hit another game-winner in crunch time.

Under Armour Curry 3Zer0

Under Armour Curry 3Zer0

The back-to-back MVP leads his team into battle, where Golden State looks to recapture the title that was taken from them last year. Curry can run the court like no other point guard, with one of the game’s deadliest shots, most dangerous handles, and passing abilities that are second-to-none.

The Curry 3Zer0 is built to withstand the intensity of the playoffs and all of the crucial moments that will arise. The streamlined sneaker offers the same ankle support, comfort, breathability, and cushioning as the Curry 3, but in a minimalized silhouette that is equipped for the season’s most important stage. It’s championship season, and the two-time MVP is looking to re-take the throne.

PSD Underwear: Made & Built For Athletes

PSD Underwear: Made & Built For Athletes

No matter who you are, where you’re from, you all need one thing — underwear. It’s the foundation of every outfit we wear, so it’s important for it to be comfortable. PSD is a company that specializes in just that — premium, affordable underwear made by and built for athletes, trendsetters, or people who just really love underwear.

So what’s so special about it? We sat down with Curt Flaitz, co-founder/president at PSD Underwear to find out what makes their product one of a kind.

How did you become inspired to create an underwear company?

My brother and I were broke college kids who could only afford one pair of Calvin Klein underwear to wear out on Friday nights. We saw the underwear category was really untouched and had no ceiling of how big it could grow.

I graduated with a marketing background and loved business so we decided to try and fill this void by taking this big opportunity to create a brand that was different from anything else out there.

How did you get your name out there to start growing your brand?

The company started in 2007 in upstate New York when my brother and I spent our life savings to buy this old RV. We sanded it down, painted it black, and put our logo on it. We didn’t know exactly what we wanted to do, but we knew we had to get out there.

We quit our jobs and hit the road like a circus. We drove as far as we could without breaking down—going to car shows, hot dog festivals, college basketball games and more. Eventually we made contact with our first athlete, Stevie Johnson, who at the time played for the Buffalo Bills. He scored a touchdown and lifted up his shirt so you could see our waistband. It was on ESPN and Sports Illustrated. From there, we started to be recognized more and more.

What does PSD stand for?

The original artist, Ryan was in Palm Springs on a cross country tour for inspiration. He kept a sketch pad with him and came up with Palm Springs Design and the slogan “Wear Your Life.” But as the underwear category took on its own focus, people started calling it “Pants Sagging Design.” Going back to 2007, people were sagging their pants and that was the style — you saw people’s underwear more. However, in the last seven to eight years it really grew into just “PSD.”

How do you select your athletes, or do they select you?

The biggest asset and the most powerful thing for PSD is the athletes truly connect with the brand. For example, Kyrie Irving and Jimmy Butler wore the brand before becoming a part of the company. They approached us and asked how to get involved. Anybody with money can endorse athletes as long as they write the check. We have the opposite — these guys organically, emotionally connect with the brand.

I always say Stevie Johnson validated our program and got the word out there. He was buddies with Matt Barnes who was friends with Snoop Dogg, and from there it was a trickle effect. Then Mike Miller wore them in the locker room when he was with the Miami Heat. Everyone on the Heat wanted a pair — LeBron, Dwade, etc. The top guys who influence the sports world are now wearing our brand organically.

I’ve noticed that you have a lot of basketball and football players wearing you brand. What other types of athletes adopt the PSD life?

Jason Duffner is a good friend of the brand, and he’s in the golf world. We also work with Denny Hamlin who is a NASCAR driver and we have a license with True Timber, which is a camo company partnered by Dale Earnhardt Jr.

There are some UFC fighters who wear our underwear during weigh-ins before a fight. One of our big followings is also in action sports like skateboarding and motocross. We even have a monster truck driver who loves and wears our brand as well.

That’s the coolest part of what we do. Our brand is not pigeonholed to a certain category or person. Everyone wears and needs them.

Where do the design ideas originate? And do the athletes have a big part in designing their own signature series?

The design ideas usually originate with the athletes. For example, Kyrie Irving brings back inspiration from all of his travels, his personal life and what he sees in fashion.  Athletes basically travel for a living, so they see fashion all over the world.  So the athletes bring in inspiration and work with our designers to bring their ideas to life.  They help them tailor these collections to really fit them and their personalities.

What separates your underwear from other companies?

Today people want more out of their underwear. It can’t just be cotton or a certain cut. It’s a premium fabric and waistband with a cool design. We were able to develop the perfect athleisure pair to allow you to fit your lifestyle. If you’re not active, you’re just buying it for the design and comfort. At the same time, if you are athletic, you are in motion — you can play basketball in it and don’t need to change into your compression shorts. It’s a functional pair of underwear outside of it just being a pair of underwear.

They’re also affordable. We want people to be able to have 7-10 pairs, so we worked out the correct fabric, the right feel, and produced a premium product at a nice price. Now everyone can have more than just one or two and collect them like they do shoes and socks.

How do you promote people to “Wear Your Life”?

“Wear Your Life” really started from the fact that you could be wearing a suit and tie, and still have cheetah underwear on. You’re still expressing yourself without the rest of the world really knowing it. It’s like when the sock industry began. If a guy wore a black suit with red socks and when they crossed their legs in a meeting you go ‘holy cow, this guy is bold’ because he’s wearing red socks with a black suit. That goes along with the same feel with what we’ve been doing.  You might be out in a fashionable outfit, but you could be really expressing yourself and your day underneath.

We want you to open your underwear drawer and get to decide what kind of day it is, every day.

So there you have it — two underwear entrepreneurs set out in an RV and filled the underwear void by bringing us some of the coolest designs out there from world-class athletes.

It’s time for you to “Wear Your Life” and snag a pair to start your collection.

Eastbay Athletes In The All-Star Game

Eastbay Athletes In The All-Star Game

The NBA All-Star Game is one of the greatest showcases in the sports world. The game’s best athletes put on a jaw-dropping show that includes a 3-point barrage, incredible passes, and huge dunks. Eastbay athletes strive to reach the big stage, and ten of our cover athletes were selected to participate in this year’s All-Star Game. Here’s a closer look:

LeBron James

King James is no stranger to the All-Star Game as he will be making his 13th straight appearance in the game and has been the game’s MVP twice.  James earned his place in this year’s game with nearly 26 points, nine assists, and eight rebounds per game.

Kyrie Irving

LeBron will be joined by his Cleveland teammate Kyrie Irving, who is making his fourth All-Star Game appearance. Irving’s play jumped to another level during last year’s playoffs, and he’s picked up right where he left off this season with 24 points, six assists and three rebounds per game this season.

Stephen Curry

Golden State’s roster is more stacked than ever, but Stephen Curry’s play continues to amaze fans and opponents alike. As a key part in a deadly offense, Curry is averaging nearly 25 points, six assists, and four rebounds per game for the league’s top team.

Kevin Durant

Golden State’s newest Warrior has had no problem adjusting to his new team this season. Adding a whole new dimension to the Warrior’s offensive attack, KD’s averaging almost 26 points, eight rebounds, and five assists per contest.

Draymond Green

Draymond’s stats aren’t as gaudy as some other superstars, but he’s the glue that holds together one the league’s marquee teams. Green does a little bit of everything for the Warriors with 10 points, eight rebounds, seven assists, two steals, and one-and-a-half blocks per game.

James Harden

Harden has exploded this season after taking over the point guard role for one of the league’s most improved teams. Harden’s always been a scoring threat, but in his new role his assist numbers are even more impressive. The MVP candidate is averaging 29 points, 11 assists, and eight rebounds per contest.

Russell Westbrook

Mr. Triple Double has had one of the best seasons in NBA history so far with 31 points, 10 assists, and 10 rebounds per game. Russ has been on a tear all season and after being snubbed a starting spot in the All-Star Game, it’s likely that he’ll make some noise off the bench this weekend.

Paul George

Nike’s newest signature athlete is having another strong season for Indiana with 22 points, six rebounds and three assists per game. Getting your first signature shoe and your fourth All-Star appearance in the same season? Not bad, PG.

Anthony Davis

The Brow is having another monster year. Arguably the game’s best big man, AD is averaging nearly 28 points, 12 rebounds, and 2.5 blocks per game. It’s his fourth straight All-Star Game appearance, and at only 23 years old, he’ll likely be playing in this game for the next decade or so.

John Wall

John Wall will appear in his fourth straight All-Star Game this weekend. The point guard is putting up nearly 23 points, 11 assists, and 5 rebounds per game for one of the Eastern Conference’s best team. Wall’s flashy style of play is perfect for the All-Star Game, so expect some highlights from the former Wildcat.

Congrats to all of our cover athletes and good luck in the All-Star Game! Who do you have winning MVP honors this weekend? Let us know in the comments!

Release Report: The Latest From Jordan, Kobe and Harden!

Release Report: The Latest From Jordan, Kobe and Harden!

Each week, we’ll break down the most popular upcoming shoe drops. We’ll give you the lowdown on the prices and sizes, break down the history of the shoe, and give you the scoop on the newest tech features. Check back every week for the hottest releases. If it’s hyped, it’s here. You can check out the full list of releases on Eastbay’s Release Calendar. Here’s what you have to look forward to this weekend:

JORDAN AJ 1 RARE AIR ‘MAX ORANGE’ – JANUARY 7 AT 10 AM ET

Jordan AJ 1 HI

The classic AJ 1 silhouette highlights this weekend’s releases with an orange, black, and white colorway. The shoe features the Rare Air branding on the tongue, and the words ‘Air Jordan’ appear in place of the wings logo on the ankle area. Men’s $139.99, Grade School $94.99.

JORDAN AJ XXXI ‘BLACK TOE’ – JANUARY 7 AT 10 AM ET

Jordan AJ XXX1

Inspired by the iconic Air Jordan 1 ‘Black Toe,’ the AJ XXXI will also release in a ‘Black Toe’ color scheme this weekend. Its Zoom Air cushioning and FlightSpeed Technology combine with the clean look to make this shoe perfect for on-court performance or off-court style. Men’s $184.99.

NIKE KOBE A.D. – JANUARY 7 AT 10 AM ET

Nike Kobe AD

Kobe Bryant’s newest sneaker gets outfitted with a triple-white color scheme, chrome accents, and an icy outsole. Kobe branding on the tongue and back heel add to the super clean, minimalist look. The Black Mamba may not be on the court anymore, but his signature shoes are as strong as ever. Men’s $159.99.

NIKE KYRIE 3 – JANUARY 7 AT 10 AM ET

Nike Kyrie 3

The second colorway of the new Kyrie 3 drops this weekend, featuring a red-and-crimson colorway. The shoe combines excellent traction, flexible support, and responsive cushioning, enabling Kyrie Irving’s razor-sharp cuts and his fast style of play. Simply put, the Kyrie 3 is a point guard’s dream. Men’s $119.99, Grade School $99.99.

NIKE METCON 3 – JANUARY 6 AT 10 AM ET

Nike Metcon 3

One of the most trusted shoes in fitness just got an upgrade. The Metcon 3 offers a similar look and feel as its predecessors, but offers even more flexibility with a lightweight mesh in the toebox. The shoe is made with training in mind, so the Metcon 3 has you covered for any workout, any style, and any intensity level. Men’s and women’s $129.99.

ADIDAS HARDEN VOL. 1 – JANUARY 7 AT 10 AM ET

AJ Harden 1

James Harden has already made history on the court this season with the league’s first ever 50+ points, 15+ rebounds, 15+ assists triple-double. His shoe is also making waves off the court. The Harden Vol. 1’s first few colorways have been a hit, and they keep bringing the heat. How do you think this colorway stacks up? Let us know in the comments below! Men’s $139.99.

NEW BALANCE 247 – JANUARY 7 AT 10 AM ET

New Balance 247

New Balance is stepping into 2017 with a new casual sneaker that is dressed to impress. The lightweight and breathable design delivers performance-level comfort with the cushiony REVlite midsole and a mesh upper. Take your look to the next level and experience life in the 247. Men’s $119.99.