“We’ve got what’s hot for fall,” read the caption on the front cover of the August 1999 Eastbay catalog. Looking back, that was actually a massive understatement. It was always sad to realize that school was just around the corner, but it was also exciting because fall sports were here. For the pros, MLB playoff races were heating up, and the NFL season was kicking off. Plus, college football was starting as well. For us kids, we were perusing the pages for our Back to School pair of sneakers, apparel, and soccer or football cleats. There were way too many kicks to choose from, as the August ‘99 Eastbay catalog was packed with a ton of new styles for the fall. Plus, they had their website up and running with over 17,000 products online. Here’s a look back at some of the classic kicks from that season.
This particular Eastbay issue kicked right off with Trail Running, which was a little random for them. Typically we saw Basketball, Running or Football first. I was totally fine with the change, as all the big brands were cranking out some dope trail runners. adidas was leading the charge with the Response Trail and Incision. They both featured adiPRENE cushioning in the heel and forefoot. Nike was close behind with some great trail runners as well, including the all new Air Terra Goatek. The Goatek had a super-grippy outsole that worked like a goat’s hoof. If Goatek, aka G-Tek sounds familiar, it’s because rapper Drake’s new sneaker also uses this OG technology. And don’t forget about the New Balance 802 – back when I worked at Foot Locker in high school, I remember selling a ton of these.
Nike was churning out crazy technological cushioning advances, including visible Zoom Air in the Air Zoom Citizen, a heel Tuned Air unit in the Air Max Plus, and a full-length Tuned Air unit in the Air Tuned Max. The Tuned Max and Air Max Plus have retroed, but we’re still waiting patiently for the return of the Citizen. The Air Zoom Citizen was developed by Rick Lower, who had some challenges designing it with the new visible Zoom Air cushioning. Over time, it has become a cult favorite, however. adidas was dropping plenty of popular runners as well, including the Response, Ozweego, Supernova, Equipment Ride, and Universal. All had super-clean looks with great adiPRENE cushioning inside.
This was back when Jordan Brand was becoming its own entity apart from Nike. Jordan Brand had their own section in Eastbay, leading off the basketball part of the catalog. There was plenty of apparel, and some shoes that might look familiar including the Air Jordan XIV Low, the 3 Percent (MJ’s body fat percentage at the time), the Trunner, and the Quick 6 (for Eddie Jones). Interestingly, that UNC-themed AJ XIV was a sample pair – the pair that released to the public had perforations on the upper instead of the smooth leather. The Nike Basketball pages were full of unique silhouettes, including the debut of the Air Flightposite (dropped 8/18/1999), the Vroomlicious, the Air Tuned Uptempo, and the Air Pippen III. Allen Iverson’s Reebok Questions were still going strong 3 years after they originally dropped, with low-cut versions taking off for the warmer months.
Some great tennis models were available, including Andre Agassi’s Air Zoom Beyond (designed by Wilson Smith) and Air Court Motion (designed by Peter Hudson). The Air Zoom Sterling for women also featured visible Zoom Air like the Beyond. The GTS Lo, which stands for “Great Tennis Shoe” as the story goes, was a very popular casual model. I personally owned both the Air Zoom Beyond to play in for matches, and the Air Duration II to practice in.
Nike was putting out some incredibly high-quality soccer boots, including the Mercurial R9, which was designed for Brazilian football superstar Ronaldo. There was also a women’s version called the Air Zoom M9, which was made for American women’s star Mia Hamm. Along with the Mercurial and M9, there was also the Air Rio Zoom, which featured a full-length Zoom Air sockliner. adidas was obviously no slouch in the football department, and dropped the Equipment Predator Accelerator for a whopping $164.99. adidas also made the Equipment Maneeta – the first Predator shoe designed for women.
The Cross Training section was packed with trainers that don’t get enough love, including the Total Air Griffey Max, the Air Max 120, and the Air 90. This was also when the Air Sunder Max was making big waves. Nike trainers in general were getting very bright and colorful, and utilized all sorts of cushioning, from Zoom Air, to Tuned Air, to Air Max.
Think Eastbay shoppers loved football? This issue had 9 pages dedicated just to the cleats alone. That’s not even counting additional pages featuring plenty more football equipment and jerseys. Stars like Keyshawn Johnson, Peyton Manning, Chris Slade, Howard Griffeth, Antonio Freeman, Doug Flutie, Barry Sanders, John Randle all made cameo appearances on those pages. Cleats like the Air Zoom Apocalypse, Pro Shark Stove, and Reebok Pro Shroud gave players of all ages and levels great options to choose from.
Want to see more of Drew’s classic Eastbay catalog collection? Make sure you check out all of his Look Back stories.
Drew is the creator of @nikestories on Instagram. Growing up in the ’90s, Drew loved playing soccer, basketball, tennis, and even dabbled in cross country running. He ended up focusing on tennis in high school and helped lead his team to multiple state titles. His favorite athletes growing up include Michael Jordan, Allen Iverson, Andre Agassi, and Ken Griffey, Jr. He was smart enough to save all his old Eastbay catalogs from the ’90s and loves sharing them with the sneaker community. Follow him at @nikestories or read more of his work here.