Inspired by one of the biggest marathons in the world, crafted by one of the most trusted brands in running. On the first Sunday in November, tens of thousands of runners from across the globe gather in the city that never sleeps for the New York City Marathon. And every year, ASICS honors the massive event by creating a special version of their famous Gel-Kayano shoe that pays homage to the race. This year’s shoe is particularly exceptional. We got a chance to chat with ASICS Marketplace Merchandising Manager, Paul Lang, to find out what makes this shoe a must-have during marathon season.
1. Their Design Is Inspired By Famous NYC Cultural Attractions
“Our idea this year was to tell the story of the city across the shoe’s upper. From the Statue of Liberty to dollar pizza slices, we wanted the theme of this shoe to represent the city of New York and all that it stands for.”
2. These Are The Latest In A Long Line Of ASICS ‘NYC Marathon’ Shoes
ASICS has been creating special ‘NYC Marathon’ versions of the Gel-Kayano for years now. Last year, the shoe design was inspired by the stamps a sightseer would collect while traveling, and two years ago, the look was based around the graffiti you would see as you ran around the Big Apple.
3. They Are Built Specifically For The Long-Distance Runner
“The GEL-Kayano is really our flagship model, so you’re getting the best of the best technology and performance. The 24 has a DuoMax Support System that enhances your stability but also really keeps your foot in the proper position during longer distances.”
4. You Can Expect Big Things For The Future
“We are actually working on next year’s version of the ‘NYC Marathon’ shoe right now. It will be the 25th anniversary of the GEL-Kayano so we are going to do a lot of cool things. The design is inspired by the bright lights of New York and the illumination of the human spirit.”