Nike International Soccer: Rock the Right Kit This Summer

Nike International Soccer: Rock the Right Kit This Summer

It’s about that time again — the greatest tournament in soccer is just around the corner. The feeling is palpable, the intensity is unmatched; fans’ emotions hang on every pass, every shot, and every save. But before the madness starts and chaos ensues, you need the correct kit to display your pride.

This year, Nike designed all their kits with detailed input from professional players, followed by 3D scanning and motion capture in the Nike Sports Research Lab to properly define their women’s-specific fit. On many kits, they also added slogans on the inside of the neckline to give inspiration to the wearer.

Let’s take a closer look at each country’s newest Nike jersey and what makes the designs special to the athletes who sport them.

United States Home Kit

Inner Pride – “Climb Again”

The USA home kits have a deep, personal meaning to many of the players on this year’s national team. The Nike Swoosh and red-and-navy stripes on the arm cuff pay homage to the 1999 team, whose iconic tournament win inspired many current athletes to get into soccer in the first place. The jerseys feature three stars above the crest to signify the United States’ three tournament trophies while the 50 states print on the back represents the nation’s collective support for the team.

United States Away Kit

Inner Pride – “Hold Fast. Stay True.”

While the home kits pay tribute to the past, the away design is a nod to the future. The inspiration behind these kits is that being American is about standing out and boldly displaying your pride. The stars-and-stripes pattern spread across the all-red jersey is symbolic of the American flag. Although these kits focus on what’s next, Nike still wanted to pay tribute to the USA’s past accomplishments, so they placed three white stars representing the three championships on the royal stripe at the back of the neck.

Brazil Home Kit

Inner Pride – “Mulheres Guerreiras Do Brasil” meaning “Women Warriors of Brazil”

Pelé, Ronaldinho, Marta. When you think of these famous Brazilian footballers, you think of the iconic yellow they sported while creating some of the most memorable moments in international soccer history. Nike didn’t stray far from Brazil’s traditional look with these kits, embracing the colors the Brazilian national team has worn since 1954.

Brazil Away Kit

Inner Pride – “Mulheres Guerreiras Do Brasil” meaning “Women Warriors of Brazil”

Brazil’s royal away kits start with a bold geometric pattern at the neck that slowly fades towards the bottom of the jersey. The pattern is inspired by bright stars and the royal color represents the sky on a cool, clear night in Rio. Brazil also pays tribute to their men’s team tournament wins with five stars above the crest.

England Home Kit

Inner Pride – “The Lionesses”

Clean and Classic. That’s the best way to describe England’s home kits. The traditional white is sacred to England and Nike wanted these jerseys to display the country’s loyalty and heritage. If you look closely, you’ll find a very subtle, tonal floral print that represents the roses specific to the neighborhoods around London. These jerseys also display red-and-maroon striping on the sleeve cuffs to punctuate the crispness of the white base.

England Away Kit

Inner Pride – “The Lionesses”

Where England’s home kits embrace a minimalistic design, the away jerseys boast an aggressive maroon floral print, hand drawn to include poppy, primrose, and rose – the native flora of the country. Nike separated the pattern into four quadrants, a nod to St. George’s Cross. These kits use an off-white color for the logo that keeps the overall theme bold, but still evokes the history of a proud nation.

France Home Kit

Inner Pride – “Nos Différences Nous Unissent” meaning “Our Differences Unite Us”

For this year’s host country, Nike decided to honor tradition by staying true to France’s “Les Bleus” national team nickname. The solid navy base is accented with rose gold lettering, providing the proper pop for the iconic French Football Federation crest. The jerseys also include a subtle hint of red, white, and blue taping at the sleeve to represent the French flag. According to Nike, these kits personify the sophistication of the French and are a nod to the high-end, exclusive clothing produced by the country.

France Away Kit

Inner Pride – “Nos Différences Nous Unissent” meaning “Our Differences Unite Us”

To contrast the solid blue home jerseys, Nike’s white away kits feature a pattern of small hexagons, spread across the shirt like polka dots, that pay tribute the France’s unique border shape. The inner pride phrase, “Nos Différences Nous Unissent,” is printed with a small “o” to represent Chanel and France’s rich history of fashion.

Australia Home Kit

Inner Pride – “Never Say Die”

Described by some as the most exuberant kit in the bunch, Australia’s home jerseys use white, yellow, and green brush strokes to represent their creative, youthful team. Incorporating design elements from Melbourne’s famous Hosier Lane, Nike created a ’90s-style look that combines the colors of the Australian countryside with the graffiti art culture seen in the country’s urban areas.

Netherlands Home Kit

Inner Pride – Crown symbol to represent the country’s monarchy.

For the newly designed Dutch kits, Nike created a digital tulip, a geometric design that represents the country’s iconic flower. These kits also mark the first time the Netherlands will forgo the traditional lion crest for a lioness, representing the pride and ferocity of the women’s team.

Norway Home Kit

Inner Pride – Snowflake and Flower symbols

This year, Norway’s home kits combine the team’s trademark red and blue into a “winter sweater” print inspired by the country’s decorated ski jumpers. The design combines snowflakes and flowers to honor the beauty and variety of Norway’s weather.

China Away Kit

Inner Pride – Phoenix logo

To remind the Chinese team of the powerhouse spirt of the 1990s, these light grey kits feature an intricate phoenix pattern. The design was created to represent femininity and virtue, paying tribute to the “Steel Roses” nickname given to the team.

Which Nike Stadium Jersey Will You Wear? Gear Up For Russia

Which Nike Stadium Jersey Will You Wear? Gear Up For Russia

Nike World Cup Apparel

The greatest soccer players in the world are only one week away from facing off on the global stage, but before the opening matches get underway, we need to cover a very important part of the tourney: the jerseys. Nike brought their A game and delivered incredible designs that are the perfect mix of style, country pride, and performance. To perfect every detail, the designers traveled to each country, looking for inspiration and studying each area’s rich soccer history. The end results are pretty incredible. Let’s take a look at four of the biggest countries and break down the special touches that bring each kit to life.


ENGLAND — Purity of an Icon

Nike World Cup Apparel 3

When it comes to England, you have to start with their classic Three Lions crest. The white home jersey with blue and red accents features plenty of unique touches, like a rosette emblem along the back neck area which matches the symbol soccer players receive when they make their first in-game appearance. There’s also a 3D brush depth to each number that is inspired by St. George’s Cross. The away jersey is red, which has been identified as the color for this young, creative squad of English national players.


PORTUGAL — Modern Royalty

Nike World Cup Apparel 2

Another classic colorway is Portugal’s traditional red and green look. Nike added just the right amount of flair with a gold Swoosh and an armillary sphere inside the shirt collar as a throwback to the country’s rich history of exploration and discovery. Ronaldo and co. are definitely going to love rocking these all tourney long.


FRANCE — Lethal Elegance

Nike World Cup Apparel 1

For France’s design, Nike was inspired by the latest fashion trends sweeping through the country. The Gallic rooster logo is proudly displayed on the front. The navy home jerseys feature a solar blue speed print pattern along the arms, while the away jerseys have tricolor specks knitted into the design.


BRAZIL — Samba Gold

Nike World Cup Apparel 4

The gold, green, and blue colors of Brazil are built to stand out and these jerseys are no exception. The home jersey is ‘Samba Gold,’ which is inspired by the spirit of Brazil, while the away jerseys are royal. The Seleção emblem inside the shirt collar pays homage to the rite of passage players must go through when they are selected to the national team. Plus, the jersey numbers are styled the same as they were in 1958, when the country captured their first cup title.


**You could win up to $500 of gift cards just by entering our new Eastbay Summer Heatstakes. Sign up now for your chance to win big.

World Basketball Festival: USA vs. France

World Basketball Festival: USA vs. France

words_Nick DePaula
images_Zac Dubasik

WBF: USA vs. FranceNike’s World Basketball Festival came to a close yesterday with an exhibition match between the US and France Men’s National teams. The scene at Madison Square Garden turned into quite a blowout, with the US team winning 86-55.

There were a few lasting images that stood out from the match-up. Boris Diaw is tremendously, tremendously fat and out of shape. Rudy Gay led all scorers with 19 points and had quite a few awesome dunks. Andre Iguodala is one of the best athletes in the league.

Chauncey Billups is the perfect point guard to run this team during international play. He also scored 17, all within the flow of the offense and by physically punishing opposing points to the basket. There was also all kinds of sneaker variety on the French squad, with everything from the more recent Hyperfuse to the three-year-old TS Pro Model seen on-court. It was more of the same for the US, as the Hyperfuse, Hyperdunk 2010 and splashes of adidas TS saw the court. The biggest highlight was probably the Team USA Hyperdunk Lows worn by assistant coach Chris Collins, son of Doug. France largely struggled thanks to their weak guard play, and the combination of the Americans’ speed and aggressiveness proved to be too much.

WBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. FranceWBF: USA vs. France

World Basketball Festival: USA vs. France

World Cup: Bittersweet Sounds of Vuvuzelas

words_Nick Engvall

The sounds of vuvuzelas might have hit there highest volume today as the host country of South Africa took the field looking to grab a hold of the slim chance of making it to the next round that was stringing them along. Coming in to the 2010 World Cup, no host team had ever failed to make it out of the first round, but if the possibility was anywhere in the minds of the South African players as they entered the field, nobody watching could tell.

South Africa came out with heads held high to the sounds of vuvuzelas singing hopefully and celebratory, despite the likelihood of this being the last match for the team known affectionately as Bafana Bafana, or in English, The Boys. With the heightened excitement, a sea of yellow and green filled the stadium, the team’s colors, showing support from the fans of this year’s host nation.

Siphiwe Tshabalala got the scoring started for this year’s World Cup in South Africa’s first game against Mexico, and was at the root of the scoring today as well. Tshabalala placed one perfectly from the corner across the box where it was headed into the back of the net by Bongani Khumalo, who had risen above the rest of the players crowded in the French goal keeper’s area. With that the crowd excitedly erupted into deafening decibel levels that prove the passion that exists in South Africa.

As quickly as they had scored to start the match, South Africa doubled up with a second goal at the 37 minute mark. This time it was Katlego Mphela who received the cheers and chants from the crowd for putting another goal on the scoreboard for Bafana Bafana.

France would later add a goal by Florent Malouda in the second half to make it 2-1, but today was South Africa’s day to emerge victorious.

Although South Africa played an incredible match, by far their best of the tournament, the victory won’t be enough for them to reach the second round. The win in today’s match is bittersweet, as the host nation does in fact become the first host team to fail to reach the second round, but the vuvuzelas will surely continue to sing in celebration for today’s victory and what it means to the host country.

Steven Pienaar in the adidas F50 adiZero.

Bongani Khumalo celebrates in the Nike CTR 360.

Katlego Mphela scores in the Nike Superfly.

Siphiwe Tshabalala in the Nike CTR 360 battles with Bakary Sagna wearing the PUMA Power Cat 1.10 FG.

Florent Malouda in the Nike CTR 360 after scoring against Tsepo Masilela in the adidas adiPure III.

World Basketball Festival: USA vs. France

2010 World Cup adidas Federation Jerseys

words_Nick Engvall

We’ve shown you fan jerseys to support your country in the upcoming 2010 World Cup, but what about those worn on the field?

Here are the adidas 2010 World Cup Federation Jerseys. These replica jerseys are made with the same adidas ClimaCool technology as the ones you will see on the field come June. The Federation Jersey features ventilation channels that allow cool air to constantly flow to keep you cool and moisture-dissipating materials wick sweat away from your skin leaving you comfortable and dry.

In addition to the performance features, the adidas Federation Jersey also comes in a commemorative World Cup 2010 presentation box, and includes a letter of authenticity from adidas, making it perfect for adding to your collection of World Cup Memorabilia.

Available Now: adidas 2010 World Cup Federation Jerseys

adidas 2010 Wolrd Cup Federation Jersey South Africa

adidas 2010 Wolrd Cup Federation Jersey France