Festival Fashion

Festival Fashion

If you’ve ever been to a music festival before, the experience is one of a kind – the music is the sole factor tying people together. It has the power to turn strangers into friends and artists into idols.

They’re a getaway of sorts, allowing you to let loose and live in the moment.

Sounds perfect, right? It is, if you’re prepared. All it takes is blisters on your feet, sunburn on your shoulders, or a lost wallet and, suddenly, the moment of carefree bliss becomes chaos.

But with a little preparation, and the correct festival fashion, you’ll be one step closer to enjoying food, friends, and music.

Top Festival Fashion Clothing


When choosing the best festival clothing, here are the important things to remember:

  • Light Layers: If you’re an all-day festival goer, layering is key. This helps you beat the heat during the hottest part of the day and stay warm after the sun goes down.
  • Comfort Over Couture: If you enjoy dressing in high-fashion runway outfits, more power to you. But be sure to seriously consider the pros and cons first. By your second trip to the bathroom, you may be wishing you had an easy, comfortable outfit instead of something covered in zippers, buckles, and straps.

Top Picks For Men: Lacoste Graphic Jersey Croc T-Shirt, Mitchell & Ness NBA Swingman Jersey, Nike Woven Flow Shorts

Top Picks For Women: Nike Summer Fun Crop T-Shirt, Champion Streak Dye Cropped T-Shirt, adidas Originals Animal Print Cropped T-Shirt

Top Festival Fashion Shoes


Arguably, footwear is the most important aspect of festival fashion. First-time festival goers often make a mistake when it comes to footwear. Learn from this. You’ll be on your feet all day, standing for sets and walking from one end of the festival grounds to the other. You want to look fresh for Instagram-worthy pics, but there are options that can make you look good without hating yourself at the end of the weekend. With the right shoes, you can make a fashion statement without compromising comfort.

Top Picks For Men: Vans Old Skool, Nike Air Huarache, Jordan Retro 7

Top Picks For Women: Nike Air Max 720, Nike Air Force 1 07 LE Low, PUMA Cali

Top Festival Fashion Accesories


With the right clothing and shoes your outfit is good to go, but to be truly festival-ready, you need accessories, something to makes you stand out from the crowd without feeling like an unnecessary prop. The perfect festival fashion accessories are a blend of fashion and function.

  • Hats:With styles to match any outfit, a hat can be a wonderful accessory. In the heat of the day, with the sun right above you, a hat can help protect your face from sunburn. Hats can also help you see better – there’s nothing  worse than the sun in your eyes while you’re trying to watch your favorite artist perform.
  • Socks:Socks may not be an accessory you instantly associate with festivals, but they can be an easy way to stand out and let your personality shine. (Though you may want to consider the possibility of a tan line depending on the sun and how much it hits your legs.)
  • Bags: Your bag choice is not a decision to be taken lightly. Before you purchase one, go online to the festival’s website to see if they have bag restrictions. Sometimes bags are required to be within a certain size limit, or they have to be clear/see-through. Once you find that information, you’re ready to shop for the perfect bag. Remember, you’ll want your hands and arms free so you can dance without restraint.

Top Picks For Men: Nike SB Icon Snapback Cap, Stance Increase The Peace Crew Socks, Vans Ranger Waist Pack

Top Picks For Women: adidas Originals Clear Waistpack, Champion Classic Twill Script Hat

Now that you have the best clothes, shoes, and accessories, you can enjoy the festival worry-free. Get lost in the music, dance with strangers, and make memories. After all, that’s what summer is all about.

Best Basketball Apparel For AAU Season

Best Basketball Apparel For AAU Season

Style is important. Not the “spent $3,000 on a St. Laurent jacket” kind of style, but more the “we’re going to step out looking clean and fresh” kind of style. As we enter AAU season where it’s a little easier to show off your fashion sense we’ve put together a couple of outfits that will help you stand out on the court while also making sure you sure you can reach your peak performance. We also wrote a piece about the best shoes for AAU season that you can read here.

Nike Tech Fleece Full-Zip Hoodie x Nike Tech Fleece Jogger x KD 12

What’s the best feeling in the world? The correct answer is when you are absolutely unconscious in a basketball game, but not far behind that is when you rock an outfit that not only looks good but also is comfortable. The Nike Tech Fleece collection does exactly that. Nike completely reimagined the hoodie to give you a more customizable fit by removing the drawstrings and adjusting the zipper. Streamlining the fit and using a three-panel hood with bound cuffs helps keep you as warm as possible. We went with this muted pink color to help give you some pop and offset the black KDs. I’m a firm believer that everyone looks a better when they have some color in their outfits. Color is an excellent way to help you stand out. The joggers use the same lightweight, breathable fleece material as the hoodie and have the cuffed ankle to seal out the cold. They also feature zippered pockets on the sides and back to keep anything from falling out.

Nike JDI ‘90s Basketball T-Shirt x Nike Floral DNA Shorts x Kyrie 5

Nostalgia seems to dominate our culture more now than in the past couple of decades. Music, television, or fashion nowadays are constantly paying homage to previous decades. Is it because millennials and Gen Z are lazy and don’t want to create anything new? (No, that’s a dumb stereotype and if you bring it up again, I’m going to subtweet you). This fit is a little more laid back than the previous one. The shirt has clear call-outs to the ‘90s with the colors it uses (lime green, pink, blue) and the shapes that accompany the graphic elements on the back. There are deconstructed triangles and circles that really give off a vibe that many of the same clothes of that decade had. One of the things I really enjoy about this shirt is that the front is clean and minimalistic while the back is where you make a statement with the bold lettering and other elements. The shirt also features moisture-wicking technology to help keep you cool and dry in the heat. The shorts are more toned-down color wise but feature a wonderful palm leaf spread. It helps bring them to life and mixed with the colors on the t-shirt really give off a summer vibe. The shorts also have striped hem tape, which is an shout-out to old basketball style, and are made with Dri-Fit® technology to keep you cool. Perhaps no shoe has a better colorway to finish off the outfit than this Kyrie 5 which uses the same color scheme as the shirt.

Nike NBA Marlon Sassy Doodle T-Shirt x Nike Icon Shorts x Kobe A.D.

Everyone loves being the person to “discover” something first. It could be a song that hasn’t blown up yet, a memeable photo, or better yet a style of shirt, pants, or shoes that hasn’t hit the mainstream yet. While everyone has heard of Nike, they produce so many different collections some can go unnoticed. The Marlon Sassy Doodle set is one of those collections that has gone under the radar. Sassy is a self-taught artist famous for his illustrations of rappers and other pop culture figures. He partnered with Nike to create this set of t-shirts with his illustrations of several basketball players. For this outfit we selected the one with Giannis Antetokounmpo (for the record I didn’t have to look up how to spell it) who now has an argument for best player in the league. This shirt has a unique style that is unlike anything Nike has done before, so you’re guaranteed to stand out. In order to keep the shirt as the focal point of the outfit we went with a clean, simple pair of shorts that are made to perform. The Nike Icon Shorts utilize knit jacquard construction to maximize mobility and breathability and are made with Dri-Fit® material to neutralize sweat. Giannis debuted his signature shoe in the playoffs, but it won’t be available till the summer, so we decided to use a Kobe A.D. that matches nicely with everything. There are some elements that use a similar green to the shirt, plus a nice peach orange and deep purple to brighten up the shoe.

Crossover Culture Name Tag Long-Sleeve Training Top x Crossover Culture Ambush Shorts x Crossover Culture Fortune LP Low

We are going to change it up a bit with this next outfit. Crossover Culture is a relatively new brand based out of L.A. and has turned out some really nice apparel and shoes. This outfit also ties back in to one of my favorite takes which is that playing basketball in long sleeves is better than short sleeves. It’s so much more casual and sends a message to the opposing team that you can still drop buckets without going 100%. The Name Tag Long-Sleeve Training Top is an excellent shirt to play or train in thanks to the four-way stretch that gives you a wide range of motion, so your workout or shot isn’t constricted. They’ve also reinforced the side seams with taping which increases durability. The shorts pair well and are extremely comfortable and feature zippered pockets and moisture-wicking technology. Where Crossover Culture really excels, though, is with their shoes which are a breath of fresh air and some of the most technologically advanced available. They have an LP Energy System that helps with impact protection, and a CMEVA carrier midsole provides comfort for every step you take on the court. They’ve also added Wishbone Suspension to give you dual-direction stability that doesn’t restrict flexibility.

adidas Dame Dametime T-Shirt x adidas Lillard Shorts x Dame 5

Damian Lillard does not get enough credit for how good of a player he has become. Now in his seventh season in the league, there is nothing Lillard can’t do on offense whether it’s bombing from long-range, attacking the rim, or creating for his teammates. He is also universally regarded as a great leader and one of the most confident guys in the league. Lillard may be finally starting to get more recognition as adidas has begun creating some Dametime apparel. The Dametime T-Shirt is a testament to Lillard’s clutch shooting late in games with graphics on the back that resemble a clock face. The shirt also uses Portland’s team colors as the basis for its color scheme. The shorts may seem simplistic, but they are built to help you dominate on the basketball court, not the fashion runway. Both the shirt and shorts have state-of-the-art, moisture-wicking technology to keep you comfortable on the court. adidas really stepped up its game with the Dame 5, equipping it with internal pods along the midfoot and under the tongue to give you cushioning in the areas you need it most. There is also a Bounce midsole to help absorb shock from landings and running.  

These outfits are sure to keep you looking good and feeling comfortable throughout the season. However, if nothing up there sparked an interest you can find tons of performance and casual apparel on eastbay.com to create your own perfect outfit.

Weekly Women’s Must-Haves

Weekly Women’s Must-Haves

Every week we’ll be featuring our top women’s pick and breaking down why it’s essential for your wardrobe. Check back on Tuesdays to view our hottest clothing and shoes from gym to street.

Nike Archive Pullover Jacket

3.20 Must Have Story

March 20 – Nike Archive Pullover Jacket

Get the ultimate mix of retro and modern with the Nike Archive Pullover Jacket. Colorblocking creates a vintage look, while the fresh silhouette gives you up-to-the-minute style. The fresh funnel-neck design keeps your neck and face warm, while ensuring you’ll be setting trends this spring. Lightweight fabric makes this the perfect choice for spring days—it’s warm, but not bulky—and the extra-roomy front pocket includes a snap closure to keep everything secure. Pair the Nike Archive Pullover Jacket with your favorite leggings and you’re ready to go.

Nike Air Max 270

3.13 Must-Have Story

March 13 – Nike Air Max 270

It’s Air Max Month! Why not celebrate in style with the new Nike Air Max 270? This supreme shoe gives you oodles of Air—seriously, the Max Air Unit clocks in at 32mm, giving your feet the most cushioning yet. Flex grooves let your foot bend and flex, while the rubber toe tip provides long-lasting durability. The bootie construction of the upper gives you a snug, sock-like feel, and the asymmetrical lacing system provides a modern, cutting-edge vibe. Take a look at that heel! In addition to all that luxurious cushioning, each model’s heel is a vibrant color to give you even more eye-catching style. Upgrade your Nike look today and enjoy the supreme comfort of the Air Max 270.

Nike Air Crop Top

3.6 Must Have Story

March 6 – Nike Air Crop Top

Get ready for warm weather! It’s almost time for crop top season, and the Nike Air Crop Top has you covered. With a contrast-color hem that hits right at your natural waist, this top gives you cutting-edge style and a flattering silhouette. The racerback fit keeps you cool, and cotton fabric is soft and comfortable. Choose from heather grey, black, white, rose, or grab all four—you can never have enough Nike gear! Pair this top with your favorite Nike Air Max kicks for a sporty, modern look. Better yet, check out the whole Nike Air Collection.

adidas Originals NMD R1 STLT Primeknit

2.27 Must Have Story

Feb. 27 – adidas Originals NMD R1 STLT Primeknit

Prime your feet for spring with the new NMD R1 STLT Primeknit from adidas Originals. The fresh, running-inspired design features a one-piece adidas Primeknit upper, which provides a stretchy, sock-like fit you’re sure to love. Premium engineering gives this shoe a modern, unique texture, and the combination of Raw Steel, Ash Pearl, and White is reminiscent of a misty spring day (though it’s anything but dreary!) Time to shake off the winter blues and add some spring to your step with the NMD R1 STLT Primeknit.

Nike Windrunner Jacket

2.20 Must Have Story

Feb. 20 – Nike Windrunner Jacket

Get effortless, iconic style with the Nike Windrunner. This hooded jacket has been updated with piped white lines, and features Particle Rose and Barely Rose—this season’s must-have colors. Angled piping is dropped below the chest for a flattering fit, and the pleated vent detail on the back provides breathability. Smooth taffeta fabric repels water, while the paneled hood protects you from the elements, and the drawcord lets you adjust for comfort. The Windrunner is a great choice for a damp spring day; check out all six colors and pick your favorite.

Nike Air Max 90 LX Velvet

2.13 Must Have Story 1

Feb. 13 – Nike Air Max 90 LX Velvet

Particle Rose is the color of the season, and the Nike Air Max 90 LX Velvet has you covered. Just in time for Valentine’s Day, this shoe offers you a fashion-forward hue with a plush, velvety texture. If pink isn’t your thing, that’s okay! This eye-catching sneaker is also available in chic Gunsmoke grey. Visible Max Air units in the soles give you long-lasting cushioning and comfort, and flex grooves let your foot move naturally. Forget flowers and chocolate; treat yourself to premium comfort and style, and step into the Nike Air Max 90 LX Velvet today.

adidas Originals Equipment Track Top

2.6 Must Haves Story

Feb. 6 – adidas Originals Equipment Track Top

Rock some ’90s-inspired style, and enjoy the bright coral color of the adidas Originals Equipment Track Top. French terry material has a unique shine, and the full-zip style lets you adjust your look. Featuring eye-catching Equipment stripes on the shoulders, this jacket pairs amazingly with your favorite adidas EQT sneakers. Check out the entire Equipment collection for inspiration, and stay comfortable in style!

PUMA Muse Echo

PUMA Echo Muse Story

Jan. 30 – PUMA Muse Echo

The brand new PUMA Muse Echo is the creative, fashion-forward piece you’ve been looking for. This unique shoe has a split rubber outsole inspired by dancing, and braided patterns on the sides that you’re sure to love. The mid-cut silhouette offers you comfortable support and a cutting-edge look. And don’t miss the shiny piece by the heel; it provides an eye-catching detail that’s sure to turn some heads. Available in White, Black, and Rock Ridge, the PUMA Muse Echo is easy to match with your favorite outfits, and the mix of technical and fashionable details really make this shoe stand out from the rest.

adidas Originals Adicolor Adibreak Snap Pants

1.23 Must-Have

Jan. 23 – adidas Originals Adicolor Adibreak Snap Pants

Wait for it… Wait for it… SNAP PANTS ARE BACK. Featuring snap buttons from waist to cuffs (of course), these adidas Originals adibreak pants really let you sport some eye-catching, athletic flair. As part of the adicolor collection, the Radiant Red hue makes a bold statement, and the wide leg fit gives you supreme retro style. Soft, shiny tricot fabric makes them extra comfortable, and you just can’t beat that overall vintage look. Not sure how to wear them? However you want! These can be worn unsnapped, partially snapped, or fully snapped. Need more than just one pair? They’re also available in Navy, Black, and Ash Grey. Add a pair to your adidas Originals collection today.

Nike Air Huarache

1.16 Must Have Story

Jan. 16 – Nike Air Huarache

Particle rose is one of the hottest colors of the season, and of course you want to get your hands on it. Look no further than the Nike Air Huarache! Every lady needs some Huaraches in her wardrobe and this pair is especially exciting. Engineered by Nike designer Tinker Hatfield himself, this shoe combines leather, spandex, neoprene, textile, and thermoplastic in the upper for maximum style. This streetwear staple also includes Air Sole units under the heel and forefoot for superior cushioning. Ready to turn some heads?

Nike Air Max 97 Ultra Lux

1.9 Must Have Nike

Jan. 9 – Nike Air Max 97 Ultra Lux

Nothing is more luxurious than suede and velvet, so why not slide your feet into the Nike Air Max 97 Ultra Lux? Inspired by the original Air Max 97, this shoe isn’t just sweet to look at—the foam midsole and rubber outsole offer you added comfort, cushioning, and traction. Suede and velvet team up to give you streamlined, welded lines that form a beautiful, sleek design on the upper. The unique, gunsmoke grey color contributes to this shoe’s stand-out style, and there’s no question it’s one of the hottest of the season. Thanks to the fully visible Max Air unit in the sole, you’ll feel like you’re walking on air, and you just can’t beat that throwback style.

Nike Chambray Windrunner

Must Have 1.2 Story

Jan. 2 – Nike Chambray Windrunner  

Happy New Year! Can you believe it’s January already? Beat the cold with this Nike Chambray Windrunner. Featuring a hood and lightweight ripstop fabric, this awesome jacket has been updated with a dropped hem for added coverage and a superior look. Convenient pockets make it high fashion and high function, while the elastic cuffs and front hem make sure you stay warm and cozy. Available in trendy colors like port wine, cerulean, and red stardust, this jacket can add some fun color to your outfit. Stay warm!

How To Patch & Pin Your Levi’s Jacket

How To Patch & Pin Your Levi’s Jacket

The Levi’s Trucker Jacket is the perfect canvas to express yourself. This year, Levi’s is celebrating the 50th anniversary of their classic jacket, and to honor this special milestone, we’re going to walk you through how to personalize your very own!

But first… a quick Levi’s Trucker Jacket history!

Late 1800’s — Levi’s invented the denim jacket.

Who wore it? Miners on the west coast — the rivets, pleats, and durable fabric made it an essential for their work attire.

1967 — It became an icon! With a slimmer fit, two front pockets, and a signature ‘V’ front, the Type III Trucker Jacket was born.

 Who wore it? Cowboys, rebels, and rock stars personalized their jacket with patches, pins, and rips.

Today — Levi’s Trucker Jacket celebrates its 50th anniversary!

Who wears it? Everyone! There’s a perfect style for any look, and we’re going to show you how to take this classic fit and make it yours.

How To Personalize Your Trucker