Introducing Under Armour RUSH

Introducing Under Armour RUSH

The new RUSH training gear from Under Armour is exactly what you need to stay on top of your game. It incorporates next-level science into comfortable work-out clothing.

UA Rush Athletes

How’s It Work?

  1. The material is infused with minerals.
  2. Those minerals activate when heated.
  3. When you work out, the heat from your body is absorbed by the material and turned into energy.
  4. Then the energy is reflected back into your body increasing strength and endurance.
UA RUSH Product

You want to be the best? Then train like it.

To purchase UA RUSH products, visit eastbay.com.

The Jordan ‘Be Like Mike’ Collection

The Jordan ‘Be Like Mike’ Collection

Gatorade’s ‘Be Like Mike’ campaign first aired over 25 years ago, and went on to become one of the most iconic commercials of all time. The spot debuted in the summer of 1991, just after Michael Jordan won his first championship. His Airness was at the very beginning of what would become a historic title run and on the cusp of becoming a global icon.

The commercial showed kids looking up the world’s greatest basketball player and featured a catchy song that people still get stuck in their head today. Fun fact: The now-famous song almost never happened. Negotiations for the rights to use a different song fell through, forcing the team to create the original song at the last minute. After the commercial, the final scene read: “Be Like Mike. Drink Gatorade.” And the rest is history.

Trend Alert: Velvet

Trend Alert: Velvet

VELVET STORY

What’s the #1 trend that’s dominating fall? You guessed it! Velvet – and lots of it. This ’90s trend is back and we’ve got striking colors to outfit your look from head to toe. So, are you ready to vamp up your style in rich, luxe fabric? Check out how to rock it below:

1. A Subtle Detail – Sometimes a girl just needs a little velvet to take her look to the next level. Rock pieces that are lined with velvet, have velvet logos, or even velour laces. We have it all!

2. Bold Statement Piece – Grab some velvet in your favorite color, whether it’s a jacket, pair of shoes, or pants, and make it the centerpiece of your outfit.

3. Go All Out – Wear velvet from head to toe! We’ve got dresses or full velour jumpsuits for a standout look you’ll love.

There you have it – three easy ways to give your outfit a little extra oomph!

Trend Alert: Windwear

Trend Alert: Windwear

It’s time to hop on the style train and add some windwear to your rotation. And we’re not talking about the kind your gym teacher wears. These styles are fashion-forward, cutting edge looks that make a statement. First, we saw Nike taking the lead with their Windrunner — dropping bold and classic colorways for men, women, and kids. They brought back this beloved style from the ’90s and it was an instant hit! Now other big names like adidas Originals, PUMA, and Under Armour have joined the windwear movement, creating stylish wind models for you to make some noise in.

Check out some of our top windwear models below for men’s, women’s, and kids’!

Men’s