Athalonz: A Revolution In Baseball Shoes

Athalonz: A Revolution In Baseball Shoes

The experts over at Athalonz partner regularly with some of the top professional baseball coaches and athletes in the world for one simple reason. They want to know what athletes across all levels of the game have in common. Their extensive research found one key similarity—elite athletes always have a perfectly positioned lower half of their body.

When baseball players shift the weight from their legs inward and ‘sink’ the balls of their feet into the ground, they build the ideal athletic foundation. From here, they can maximize their ground reaction force. That means more power and speed whether hitting, pitching, running, or throwing.

Unfortunately, this stance is unnatural for most players, even if they’re professionals. So, how can players throughout the globe obtain this perfect lower half positioning? Athalonz has found the answer.

Major league coaches and sports scientists joined forces with orthopedic surgeons and engineers to create Athalonz’s patented Optimal Positioning Technology. The tech, which goes by the acronym OAP, automatically shifts an athlete’s weight bearing forces to the inside of his or her legs and enables the balls of their feet to sink to the ground for that perfect athletic formation.

So where can you find this revolutionary advancement in athletic performance? Well, it’s in every single pair of Athalonz G-Force turf trainers and cleats. Just by lacing up in G-Force shoes, you can automatically obtain that perfect positioning and generate maximum force. So grab your size and gain a leg up on your opponent the moment you step onto the diamond.

Breaking Down The Freeze: Find out why New Balance’s LAX cleat is such a big deal

Breaking Down The Freeze: Find out why New Balance’s LAX cleat is such a big deal

The New Balance Freeze cleat is a game-changer. Built specifically for lacrosse, it provides sport-specific traction, fit, and style. So with another round of colors dropping, we sat down with Shaun Kellogg, the Product Manager for New Balance Lacrosse, and John Gregory, the Director of Marketing for Warrior & New Balance Lacrosse, to discover more about the cleat making waves across the LAX world.

New Balance Freeze Inline Colors

Jake Zipperer (JZ): The Freeze is built specifically for lacrosse. What features does it have that make it perfect for the sport?

Shaun Kellogg (SK): “We found that everyone else in the marketplace was just taking existing products and rebranding them for the sport of lacrosse. Nobody was really looking into what makes a lacrosse athlete different. So, really, that’s where we started.

We worked with Major League Lacrosse, accessed their game footage and studied their in-game moments. When we found a time when a LAX player was doing a move unique to their sport, we would take that into account and figure out how to put that into a product that would help them perform better. That really lead us to the main element of the Freeze and that’s the QuixRail plate.