SIA Snow Show Event Highlights

SIA Snow Show Event Highlights

SIA Snow Show

Eastbay was there!

For more than five decades, the SIA Show has been bringing the entire market together in one place, making it the most important trade event for the snow sports industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Show is the first time, globally, where nearly 1,000 brands are presented in an authentic environment on and off the snow, all powered by the passion and culture of snow sports.

SIA Snow ShowSkullcandy DJ in action – Shop Skullcandy

SIA Snow ShowPro Snowboarder Anne-Flore Marxer in a Billabong jacket for 2011 – Shop Billabong

SIA Snow ShowShop Burton

SIA Snow ShowThe Volcom TDS guys! They were out to prove that Volcom’s thermal defense system works by hugging everyone to keep them warm.
Shop Volcom

SIA Snow ShowSIA Snow Show

SIA Snow Show

SIA Snow Show Event Highlights

2010 Burton Snow Collection Preview

words_Nick Engvall

Shaun White Olympic Medal Burton DenimThough it’s hardly the end of summer, a handful of the resorts around the country are on the lookout for their first snowfall. While it might be far out for some, others have been sitting with anticipation, anxious to get back on the mountain and start shredding again.

If you fall into the latter category, then the new Burton Collection that is beginning to arrive at Eastbay should definitely be on your radar. The Burton team consists of a handful of the best of the best, including Jeremy Jones, Danny Davis, Kevin Pearce, Kelly Clark, Hannah Teter and, of course, two-time Olympic gold medalist Shaun White.

Highlighting the 2010 Burton Collection is the denim snow pants that Shaun White wore during his unforgettable performance that featured the highly anticipated Double McTwist 1260, or what he calls The Tomahawk, on the path to Gold in Vancouver last winter. Also included in the 2010 Collection is a handful of snow jackets.

Check out some of the upcoming Burton Snow Collection below, including the Denim Snow pants, which will be available in limited quantities in October in both men’s and women’s variations.

Shaun White Olympic Medal Burton DenimShaun White Olympic Medal Burton DenimBurton Women's Snow Jacket Fall 2010 CollectionBurton Women's Snow Jacket Fall 2010 CollectionBurton Men's Snow Jacket Fall 2010 CollectionBurton Men's Snow Jacket Fall 2010 CollectionBurton Men's Snow Jacket Fall 2010 CollectionBurton Men's Snow Jacket Fall 2010 CollectionBurton Men's Snow Jacket Fall 2010 Collection

image via yahoo