Blast Friday: The Return of a Reebok Classic

Blast Friday: The Return of a Reebok Classic

Reebok The Blast (1)

words // Brandon Richard
images // Darrell Martin

Originally released in 1996 and famously worn by Los Angeles Lakers guard Nick Van Exel, the Reebok Blast returns for the first time tomorrow.

Along with classic sneakers like the Kamikaze 2, Shaqnosis and Big Hurt, the Blast was part of Reebok’s Mobius Collection, a series of 50/50 black and white counterblocked performance models. The shoe is highlighted by a blast-like heel design created by cut-out synthetic overlays. The Blast wasn’t officially a Van Exel signature, but we remember it mostly for being on his feet when he played alongside Shaquille O’Neal, Eddie Jones and a rookie Kobe Bryant during the 1996-1997 season.

In 2011, Reebok resurrected the Blast, modernizing the shoe with a redesigned upper and new tooling. While their intentions were good, it didn’t change the fact that sneakerheads wanted a crack at the original they remembered from ’96. Well, all good things are worth waiting for, and a true Blast retro is going down this week.

You can pick up these classic Reebok basketball shoes in the original White/Black-Excellent Red colorway at Eastbay for $125 tomorrow at 8:00 a.m. EST / 7:00 a.m. CST. Follow @Eastbay on Twitter and @OfficialEastbay on Instagram for all release information and updates.

Available 8/29: Reebok The Blast

Reebok The Blast (2) Reebok The Blast (3)

Reebok The Blast (3)

Photo by Andrew D. Bernstein/NBAE via Getty Images

Eastbay Memory Lane: A Reebok Blast from the Past

Eastbay Memory Lane: A Reebok Blast from the Past

Eastbay Memory Lane: A Reebok Blast from the Past

words // Brandon Richard

Back in 1996, Reebok introduced the Blast Mid, a mid-cut performance sneaker equipped the brand’s Hexalite cushioning system. What characterized the Blast and gave the shoe its name was a unique contrasting flare design on the heel. The shoe was popular on courts during the 1995-1996 season and was most notably worn by then Los Angeles Lakers point guard Nick Van Exel. Why is this significant? This winter, Reebok has revamped the Blast with modern design and performance cues for all-new release now available at Eastbay.

The Reebok Classic Blast maintains the signature heel design of the original, but takes on an all-new tooling element similar to that of the Reebok Kamikaze III. This shoe features leather and mesh construction, an EVA midsole, double-window Hexalite cushioning and a carbon rubber outsole for traction. Celebrate history by adding the new Reebok shoes to your sneaker rotation today.

Available: Reebok Classic Blast

Reebok Classic Blast White Black Blue Salty Grey

Reebok Classic Blast Black Black