by Brandon Richard | Dec 19, 2013 | All, Basketball
words // Brandon Richard
It’s been confirmed that the NBA will allow players to wear jerseys with their nicknames on the back during select games this season. According to ESPN, the Miami Heat and Brooklyn Nets will wear them when they meet March 12 and April 8.
Though the league has been tight-lipped about which nicknames will adorn the jerseys, legendary film director Spike Lee spilled the beans on one player’s earlier this week. On his Instagram page, he shared photos of Ray Allen’s ‘J. Shuttlesworth’ jersey, inspired by his character Jesus Shuttlesworth in Lee’s 1998 film He Got Game. Fifteen years have passed, but the film is one of the all-time greats in sports and the name has stuck with Allen throughout his Hall of Fame career.
Check out a few photos of Ray’s adidas basketball jersey below and let us know which other nicknames you’d like to see this season.
by Brandon Richard | Nov 27, 2013 | All, Basketball
via Press Release
Tonight, the Minnesota Timberwolves are debuting their new alternate uniform at home against the Denver Nuggets.
“We’re excited to debut the new black jerseys tonight,” said Timberwolves forward Kevin Love. “We’ve had a chance to get a sneak peek at the jerseys, and are looking forward to wearing them and hope our fans enjoy them as much as we do.”
The adidas designed short-sleeve uniforms are inspired by the rich, sophisticated nightlife of Minneapolis and continue the team’s black uniform tradition that began in 1996. Side panels feature repeated ‘M’ and ‘W’ patterns to represent the team name. Timberwolves players were involved in the design and evaluation process.
“We think our fans are going to really embrace these new uniforms,” said Timberwolves CMO and Sr. VP of Marketing and Communications Ted Johnson. “As we continue to build our brand, it’s very important that we keep giving our fans fresh new looks and opportunities for them to identify with us.”
by Brandon Richard | Nov 14, 2013 | All, Basketball
words // Brandon Richard
via Press Release
Today, adidas continues its BIG holiday tradition by unveiling a new ‘BIG Logo’ platform for Christmas Day’s marquee NBA matchups. As part of the campaign, the brand has also unveiled new uniforms featuring team logos that all 10 teams will wear on December 25.
BIG Logo uniforms are highlighted by large team logos in reflective chrome and ultra-lightweight shorts with chrome piping.
“We worked closely with adidas to create an innovative new uniform design for our Christmas Day games,” said Sal LaRocca, NBA Executive Vice President, Global Merchandising. “The BIG Logo collection will provide a unique look on-court and a variety of products for our fans.”
The campaign also includes ‘Jingle Hoops,’ a TV spot to promote the new jerseys. Athletes featured in the ad include LeBron James, Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry. The superstars recreate ‘Jingle Bells’ through a series of choreographed three-pointers — each wearing the ‘BIG Logo’ uniforms. Look for ‘Jingle Hoops’ to air on the league’s digital platforms and national broadcast partners beginning today.
“Last season’s ‘BIG Color’ holiday campaign was an overwhelming success that grabbed fans’ attention, and we wanted to find a way to top it,” said Jamie Gallo, NBA Executive Vice President, Marketing. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that creatively showcases our players’ skills.”
The uniforms are part of the adidas NBA “BIG Logo” Holiday Collection, which includes new warm-up jackets and shooting shirts that feature print graphics inspired by knit holiday sweaters. The warm-up jackets feature team logos on the front chest and BIG team logos on the back, both made of chenille patches.
Enjoy a detailed look at the festive adidas basketball jerseys below.
by Brandon Richard | Sep 30, 2013 | All, Basketball
words // Brandon Richard
At today’s Media Day session, adidas and the Los Angeles Clippers unveiled new ‘Back in Blue’ short-sleeve pride uniforms that will be worn on Sunday home games throughout the 2013-2014 season. The uniforms will debut on-court on October 14 in a preseason game against the Denver Nuggets.
The ‘Back in Blue’ uniform features a light blue color for the first time since the team was based in San Diego in 1985. Light Blue has a rich history with the organization and has been part of the team’s identity since they were the Buffalo Braves in the 1970s. The lightweight woven shorts feature three iconic nautical flags to represent each of the team’s letters — LAC — representing the Los Angeles Clippers.
‘Back in Blue’ uniforms continue adidas and the NBA’s commitment to providing players with the most innovative technology so they are comfortable and confident to perform at the highest level. The uniform is 23% lighter than the standard NBA uniform for optimum performance. Additional features include max ventilation for comfort and 360-degree stretch fabric for free motion and range.
Take a detailed look at the Clippers’ new sleeved pride unis below and let us know what you think.
