words // Jami Radant
AKOO, an acronym for “A King Of Oneself,” is an upscale urban streetwear clothing line launched in 2008 by rap artist T.I. and Jason Geter, co-founders of Grand Hustle Records.
Inspired by the great outdoors and urban street culture, AKOOclothing incorporates top-of-the-line fabrics and T.I.’s unique sense of style, resulting in a variety of comfortable options for all seasons, including premium, lightweight T-shirts, cardigans, sweaters, embroidered wovens, leather jackets, and quality denim.
Snobby the fox is AKOO’s brand icon, chosen for his intelligence, savviness, and versatility. These attributes promote exceptional style, character, and creativity within the AKOO Brand. Sometimes you’ll see Snobby holding a vintage fox- hunting whip as his way of boasting that he’s outfoxed them all — his style is always hunted but can never be tamed. Whip details on the back pockets of AKOO denim bring this idea to life and serve as a reminder of Snobby’s sly nature.
AKOO clothing has been spotted on a variety of stars ranging from hip-hop artist Big Boi to talk show host Larry King. Ambassadors for the brand have included B.o.B. and, most recently, Rotimi — both singers/songwriters.
What makes AKOO different from other urban clothing brands? DETAILS. Certain pieces within the AKOO clothing line are strategically stitched with one- of-a-kind features that can only be found by cuffing the sleeves or popping the collar.
Be sure to check out Eastbay’s enticing selection of AKOO clothing, and pay special attention to this season’s camo collection!
Available: Akoo Always Hunted Camo S/S T-Shirt