Forever fashion, never a fad: Nike’s released the newest Air Max model as a celebration leading up to the fifth annual Air Max Day on March 26.
Remember the Name
The first Air Max sneakers were created in 1987 when Nike made a shoe with visible Air technology, allowing consumers to see the science inside the shoe. The name “Air Max” stems from the design. In order to increase comfort and decrease impact, Nike added the max amount of air into a bubble placed within the sole.
The number 720 is specific to this model and represents the degrees of the visible Air unit, 360 degrees horizontally and vertically.
The Air Max 720 is the first lifestyle sneaker created with a full-length Air unit, in other words it runs from toe to heel. Although the Air Max 97 was created with a full-length unit, it was a performance running shoe rather than casualwear. The game has changed, but the name remains as Air Max keeps innovating.
Air Max sneakers have always looked as good as they work, but now they feel as good as they look. The Air Max 720 is designed to give you ultimate comfort while walking. Whether you’re headed to school, to work, or out on the town, these shoes cradle your feet with Air giving you maximum comfort.
Big and Bold
This is not your parent’s sneaker; the Air Max 720 has the tallest air unit in the history of Air Max measuring 38 mm. The 720 also features bold color designs inspired by nature, check out the colorways like sunrise, total eclipse, and sea forest.
Better For You, Better For Your World
The Air Max 720’s air unit is made from more than 75% recycled materials, so you can feel good about looking good when you wear the newest kicks from Nike.
Head over to eastbay.com to snag a pair of these before they’re gone. And don’t forget to share a photo of you wearing them on Air Max Day, March 26, using #EraOfAirMax.
It’s February, a month commonly associated with hearts, roses, and the color red. It’s a time when people attempt to stay afloat while navigating the waters of their love life.
But what about your shoe life? How’s that going?
Maybe it’s time to get that upgrade you’ve always wanted. Maybe you need something exciting to find that spark again. Or maybe you’re happy where you are, and you’re just exploring other options. Whatever the case, let me be your love doctor and introduce you to February’s top women’s shoes from Eastbay.
Some say diamonds are a girl’s best friend, but who says a girl can only have one best friend? This Valentine’s Day indulge in a chunky, rose-gold accented piece of footwear. These PUMA sneakers are fierce, a perfect blend of street style and performance quality. It’s time to recognize you’re a queen and treat yourself accordingly.
Wait, is that? Yes, it is. Go ahead, do a double take and ogle at the one (you thought) got away. The tennis shoe you once knew is back and looking better than ever. This modern take on an old classic is brought to you by adidas Originals. Leather and laces and a Three-Stripe logo – what more could you want? Better make a move so they don’t get away again.
(Available for purchase on 2/28*)
Sometimes in life you find yourself running a thousand miles a minute, but not going anywhere. You should be living your best life, but something is holding you back. It’s time to shed the dead weight and find something light and new to work with you side by side. adidas has what you’ve been missing – running shoes that give you comfort and durability you can count on.
(Available for purchase on 2/21*)
Perhaps you’re reading this thinking nothing’s wrong with what you currently have. Your shoes work fine. They do their job, and they look okay. But you deserve better than average and deep down you know it. Introducing new Nike Air Force sneakers to enhance your heart and sole with a colorful pattern and comfortable Air cushioning. Say “no” to denying your own happiness.
These shoes look good, and they know it. But you’ve been in the game long enough to know that’s not enough. You want more than surface beauty; you want substance too. Don’t worry, inside these sneakers are a real softy. If PDA isn’t your thing, you better get used to it because this shoe has a snug fit to hug your foot all day long, and with added Nike Air cushioning, this shoes will make you feel as good as you look.
A pretty convincing lineup, huh? But if you scrolled through all five and didn’t see something you like, go check out eastbay.com and stay tuned for more new releases coming soon.
*dates subject to change without notice
I’ll never forget the first time I laid eyes on an Eastbay catalog. I was in middle school back in 1996. My buddy brought the newest issue into the cafeteria for lunch one day, and my friends and I just sat there flipping through the pages, drooling over the latest Nike basketball shoes and runners. I couldn’t believe how much information was in these catalogs. Sneakers, clothing, and all the technical info to go along with it. I was hooked. From then on, I signed up to get an Eastbay in the mail every month. I treasured them so much that I saved every catalog in my room through high school. And, thanks to my mom and her tendency to save everything “just in case something becomes valuable someday,” they are still preserved. I still own almost every catalog from 1996 through 2003.
Looking back, it’s interesting to see how influential the Air Max 95 and Air Max Plus were back then. Unfortunately, I don’t own any of the catalogs from 1995 (which first showcased the Air Max 95), but Nike continued to churn out new colorways for years after that. This was not the norm for Nike back then. The Air Max 93 was not made in ’94 or ’95. Nor was the Air Max 94 made in ’95 or ’96. But the Air Max 95 was so gorgeous and in such high demand, companies like Eastbay continued to sell them into the late ’90s.
The same goes for the Air Max Plus. Originally debuting late in 1998, the silhouette quickly gained popularity, and Nike continued to release more and more colorways into 1999 and 2000. Since both models are still popular today, I decided to flip through every Eastbay I own from 1996 through 2000 to look back at all the different colorways available for the Air Max 95 and Air Max Plus.
One of the great things about Eastbay catalogs is the ability to pinpoint exactly when a model was released. Typically, in the lower right or top right corner next to the page number is a code for the month or season. For example, “MR98” is March 1998, “0898” is August 1998, “HH98” is Holiday 1998, “BS99” is Back to School 1999, and “SS29” is Spring Sports 2 1999, etc. With that in mind, take a look back at the Air Max 95 and Air Max Plus models through the years:
A year ago, Nike launched one of their most innovative Air Max shoes of all time. The Nike Air VaporMax Flyknit eliminated all unnecessary layers between your foot and the shoe’s cushioning, delivering a streamlined, ultra-responsive fit that looked and felt amazing on your foot.
Now, just in time for Air Max Day, Nike’s making subtle updates to these head-turning kicks. Here’s what you need to know about the new Nike Air VaporMax Flyknit 2:
1. Easy On And Off
This update to the VaporMax keeps the premium Flyknit upper of the original but adds a handy pull tab at the heel for quick and easy on and off.
2. Secure Fit
External reinforcements have also been added to the heel, delivering a snug, secure fit through your run or all-day wear.
3. Low-Key Look
Featuring a slimmer Swoosh than the first VaporMax, this revamp lets the shoe’s innovative silhouette do all the talking.
You can pick up your own pair of the Nike Air VaporMax Flyknit 2 at eastbay.com on March 22.
March is Air Max Month—let’s celebrate in style! As your year-round, go-to spot for Nike Air Max, we’ve got sweet, new kicks dropping all month long. Check out our top Air Max shoes, pick your favorite, and sport them for Air Max Day on March 26.
This experimental design debuted in 1998, and it’s just as mesmerizing today. With in-your-face features like injected ribs that wrap around the upper, this kick is a must-have for your Air collection.
Throwback look, modern comfort, timeless style. This shoe keeps the classic lines of the 1995 original, and delivers that iconic Max Air cushioning. Get the Air Max 95 today and add some swagger to your step.
Ladies, nothing is more luxurious than suede and velvet. This shoe provides you with a sleek, sophisticated design, and the full-length, visible Max Air unit will leave you feeling like you’re walking on air.
Tech from the Air Max Plus of ’98 teams up with modern VaporMax Air features to bring you the VaporMax Plus. This powerful hybrid sneaker provides superior, lightweight cushioning, and innovative bootie construction for a snug, comfortable fit.
Rock retro style while enjoying modern comfort with the Air Max 90. Extra cushioning at the collar sets this kick apart from the rest, and flex grooves let your foot move naturally. Step into this brilliant addition to your sneaker rotation today.
This shoe takes you from the field to the streets with a football-inspired look. Featuring a leather upper, high-top design, and classic cleat silhouette, the Air Max Speed Turf gives you durable materials, premium comfort, and maximum style.
Flyknit upper. Flywire cables. Fly style. As the lightest and most flexible Max Air design to date, the VaporMax Flyknit is a must-have for runners and trendsetters alike.
Runners, the Air Max Sequent 3 combines performance, comfort, and plenty of style for an enhanced ride. Flywire cables lock down your foot, and the flex grooves in the sole give you an extended range of motion that you’re sure to love.
Stand out from the crowd and go laceless! The adjustable gore strap of the VaporMax Flyknit Moc lets you adjust your fit while still enjoying the modern, no-lace look. The Flyknit upper gives you seamless, supportive style and comfort, and no-sew overlays at the toe provide structure and durability.
Get even more Air! Step into the Nike Air Max 270 and experience the most cushioning yet. Seriously, this tallest-ever Max Air Unit clocks in at 32mm and gives you 270 degrees of visible Air. Inspired by the 1991 Air Max 180, this sweet kick has been updated for modern style and comfort. Get excited for this groundbreaking new release, and click here to learn more! Happy Air Max Month!