A Look Back: The Air Max 95 and Air Max Plus

A Look Back: The Air Max 95 and Air Max Plus

Nike Stories September 2018

I’ll never forget the first time I laid eyes on an Eastbay catalog. I was in middle school back in 1996. My buddy brought the newest issue into the cafeteria for lunch one day, and my friends and I just sat there flipping through the pages, drooling over the latest Nike basketball shoes and runners. I couldn’t believe how much information was in these catalogs. Sneakers, clothing, and all the technical info to go along with it. I was hooked. From then on, I signed up to get an Eastbay in the mail every month. I treasured them so much that I saved every catalog in my room through high school. And, thanks to my mom and her tendency to save everything “just in case something becomes valuable someday,” they are still preserved. I still own almost every catalog from 1996 through 2003.

Looking back, it’s interesting to see how influential the Air Max 95 and Air Max Plus were back then. Unfortunately, I don’t own any of the catalogs from 1995 (which first showcased the Air Max 95), but Nike continued to churn out new colorways for years after that. This was not the norm for Nike back then. The Air Max 93 was not made in ’94 or ’95. Nor was the Air Max 94 made in ’95 or ’96. But the Air Max 95 was so gorgeous and in such high demand, companies like Eastbay continued to sell them into the late ’90s.

The same goes for the Air Max Plus. Originally debuting late in 1998, the silhouette quickly gained popularity, and Nike continued to release more and more colorways into 1999 and 2000. Since both models are still popular today, I decided to flip through every Eastbay I own from 1996 through 2000 to look back at all the different colorways available for the Air Max 95 and Air Max Plus.

One of the great things about Eastbay catalogs is the ability to pinpoint exactly when a model was released. Typically, in the lower right or top right corner next to the page number is a code for the month or season. For example, “MR98” is March 1998, “0898” is August 1998, “HH98” is Holiday 1998, “BS99” is Back to School 1999, and “SS29” is Spring Sports 2 1999, etc. With that in mind, take a look back at the Air Max 95 and Air Max Plus models through the years:


Top 10 Best Selling Air Max Shoes

Top 10 Best Selling Air Max Shoes

March is Air Max Month—let’s celebrate in style! As your year-round, go-to spot for Nike Air Max, we’ve got sweet, new kicks dropping all month long. Check out our top Air Max shoes, pick your favorite, and sport them for Air Max Day on March 26.


Nike Air Max Plus
This experimental design debuted in 1998, and it’s just as mesmerizing today. With in-your-face features like injected ribs that wrap around the upper, this kick is a must-have for your Air collection.

Nike Air Max 95
Throwback look, modern comfort, timeless style. This shoe keeps the classic lines of the 1995 original, and delivers that iconic Max Air cushioning. Get the Air Max 95 today and add some swagger to your step.


Nike Air Max 97 Ultra
Ladies, nothing is more luxurious than suede and velvet. This shoe provides you with a sleek, sophisticated design, and the full-length, visible Max Air unit will leave you feeling like you’re walking on air.


Nike Air Vapormax Plus
Tech from the Air Max Plus of ’98 teams up with modern VaporMax Air features to bring you the VaporMax Plus. This powerful hybrid sneaker provides superior, lightweight cushioning, and innovative bootie construction for a snug, comfortable fit.


Nike Air Max 90
Rock retro style while enjoying modern comfort with the Air Max 90. Extra cushioning at the collar sets this kick apart from the rest, and flex grooves let your foot move naturally. Step into this brilliant addition to your sneaker rotation today.


Nike Air Max Speed Turf
This shoe takes you from the field to the streets with a football-inspired look. Featuring a leather upper, high-top design, and classic cleat silhouette, the Air Max Speed Turf gives you durable materials, premium comfort, and maximum style.


Nike Air Vapormax Flyknit
Flyknit upper. Flywire cables. Fly style. As the lightest and most flexible Max Air design to date, the VaporMax Flyknit is a must-have for runners and trendsetters alike.


Nike Air Max Sequent
Runners, the Air Max Sequent 3 combines performance, comfort, and plenty of style for an enhanced ride. Flywire cables lock down your foot, and the flex grooves in the sole give you an extended range of motion that you’re sure to love.


Nike Air Vapormax Flyknit Moc
Stand out from the crowd and go laceless! The adjustable gore strap of the VaporMax Flyknit Moc lets you adjust your fit while still enjoying the modern, no-lace look. The Flyknit upper gives you seamless, supportive style and comfort, and no-sew overlays at the toe provide structure and durability.


Nike Air Max 270
Get even more Air! Step into the Nike Air Max 270 and experience the most cushioning yet. Seriously, this tallest-ever Max Air Unit clocks in at 32mm and gives you 270 degrees of visible Air. Inspired by the 1991 Air Max 180, this sweet kick has been updated for modern style and comfort. Get excited for this groundbreaking new release, and click here to learn more! Happy Air Max Month!

Nike Air Max 95 Premium Tape – ‘Glow in the Dark’

Nike Air Max 95 Premium Tape – ‘Glow in the Dark’

Nike Air Max 95 Premium Tape - 'Glow in the Dark' (3)

words // Brandon Richard

Undergoing its latest transformation, the iconic Nike Air Max 95 arrives in modernized Premium Tape form.

The no-sew tape recreates the stair-stepped design of the original in an all-new lightweight package. Ripstop material added to the upper helps improve durability. Max Air units, flex grooves and a rubber Waffle outsole increase impact protection and traction.

While this colorway of the Air Max 95 Premium tape appears to just be a simple white and grey style with green accents, there’s more than meets the eye. Just in time for Halloween, this pair glows in the dark, revealing sublimated tiger stripe graphics along the side panels. Other glowing elements include the tongue branding and outsole.

If you’d like to add these glowing Nike running shoes to your fall rotation, you can pick up a pair here today.

Available: Nike Air Max 95 Premium Tape – ‘Glow in the Dark’

Nike Air Max 95 Premium Tape - 'Glow in the Dark' (1)

Nike Air Max 95 Premium Tape - 'Glow in the Dark' (2)

Nike Air Max 95 Premium Tape - 'Glow in the Dark' (4)


Nike Air Max 95 Premium Tape - 'Glow in the Dark' (6)

Nike Air Max 95 Premium Tape - 'Glow in the Dark' (5)

Nike Air Max 95 No-Sew – Varsity Maize

Nike Air Max 95 No-Sew – Varsity Maize

words // Luis Sanchez

Our new arrivals here at Eastbay continue to be taken over by Nike Sportswear as yet another sweet variation of the iconic Air Max 95 is now up for grabs.

The Air Max 95’s iconic design is brought to life with an updated fused mesh upper, sitting above a traditional Air Max 95 tooling/ The old school vibe for the iconic Nike Running shoes is continued with Nike Sportswear’s specific choice of colors, sporting a varsity maize accented design in classic AM ’95 fashion.

The “Varsity Maize” Nike Air Max 95 No-Sew is now available here at Eastbay.

Available: Nike Air Max 95 No-Sew – Varsity Maize

Nike Air Max 95 No-Sew - Varsity Maize

Nike Air Max 95 Dynamic Flywire – Cool Grey

Nike Air Max 95 Dynamic Flywire – Cool Grey

words // Luis Sanchez

Nike’s latest innovations come together on this latest reiteration of the timeless Air Max 95 by NSW.

The sportswear team reworked the Air Max 95 with a Dynamic Flywire lacing set up and a 360 Max Air tooling below. Letting the all new innovations speak for themselves, the updated Nike Running shoes arrive in a subtle combination of white, cool grey and black.

This latest colorway of the Air Max 95 DF is now available for purchase here at Eastbay.

Available: Nike Air Max 95 Dynamic Flywire – Cool Grey

Nike Air Max 95 Dynamic Flywire - Cool Grey