In 1984, a 21-year-old rookie by the name of Michael Jordan
first stepped foot on a professional basketball court. Little did the public
know, he would change the game of basketball and modern sneaker culture
After failing to secure a couple of key endorsement deals,
His Airness finally got the call from Nike offering him a $2.5 million-dollar
check and his own signature shoe. It was then that the iconic Air Jordan 1 was
The original Air Jordan was an updated version of designer
Peter Moore’s Nike Air Ship model but included the addition of the now-retro
Wings logo. Wearing the first shoe with multiple colors in league history, the
newly-minted and unproven MJ already stood out on the court with less than a
full season under his belt.
The stylish and colorful shoe immediately caught the
attention of the league, and they issued a ban of the Air Jordan 1 for not
meeting the stringent policy on uniforms and colors. Realizing they were in a
unique position to market this historic sneaker, Nike cleverly rolled out a
“banned” advertising campaign and floated the cash to pay the $5000 per game
fine so that Jordan could continue to rock the shoe.
From there, the rest is history. The “banned” marketing
campaign jumpstarted a new era of performance sneakers worn as must-have
fashion statements. The Air Jordan 1 became a staple in streetwear culture,
worn by popular musicians, movie stars, and skaters.
And now, 35 years later, the Jordan Brand is introducing another audience to the Air Jordan 1’s versatile portfolio. The Air Jordan 1 Football Cleats are now available for purchase at eastbay.com. Check out our slideshow of colorways available below and make sure to grab a pair today!
words // Luis Sanchez
The return of the Air Jordan 1 continues this year with this arrival of this Georgetown Hoyas inspired colorway.
The iconic Jordan shoes return to Eastbay in traditional form, utilizing a full leather build over a classic Air Jordan 1 sole. The Jordan Brand sponsored Georgetown Hoyas are well represented with this Air Jordan 1, covered in a combination of cool grey and navy. White laces and white Jordan branding tops them off, matching the AJ 1 sole sitting below.
The all new Cool Grey/Navy Air Jordan 1 Retro is now up for grabs here at Eastbay.
words // Brandon Richard
Nike Basketball, Jordan Brand, Converse and the USA Basketball Teams all stopped by Washington D.C. this past weekend as part of the World Basketball Festival. Amongst the weekend’s events was “Hoops for Troops,” in which the USA Men’s and Women’s basketball teams entertained a packed crowd at the DC Armory with skills clinic instruction and a practice. The day began with the USA Women’s basketball players and coaches hosting a clinic for daughters of the troops. The girls learned skills for shooting, ball handling, passing and perimeter moves.
Next up was the USA Men’s basketball team, who performed in front of the approximately 4,000 military troops and family guests in attendance at the DC Armory. Led by USA Men’s Coach Mike Krzyzewski, the men’s team including LeBron James, Kobe Bryant and their teammates went through a practice. The team prepared to face Brazil tonight in an exhibition game.
As part of the celebration, the Jordan Brand released two ‘Road to the Gold’ sneakers for the D.C. leg of the World Basketball Festival. The Jordan Retro 1 Hi and Jordan Super.Fly are inspired by military dress blues. Each shoe also features a unique pattern that mimics the uniform and medals of a decorated officer.
Salute the USA Basketball Teams as they march toward London by picking up these military-inspired Jordan shoes today.