Sole Shots: “Cement” Air Jordan III Spotlight

Sole Shots: “Cement” Air Jordan III Spotlight

Sole Shots: Cement Air Jordan III Spotlight

words_Brandon Richard

Michael Jordan’s 1987-1988 campaign will go down as one of the best individual NBA seasons in league history. Though his first championship ring was three seasons away, Michael launched a statistical assault on the rest of the league, separating himself from his peers in the process. Jordan laid claim to virtually every accolade possible during the season, including League MVP, Defensive Player of the Year, All-Star Game MVP, Scoring Champion, Steals Leader, 1st Team All-NBA and 1st Team All-Defense.

The way Michael was redefining the way we looked at basketball as a sport, he was doing the same with basketball footwear. Along with perhaps the greatest sneaker designer of all time, Tinker Hatfield, Jordan and Nike launched the Air Jordan III during the same season. The shoe featured revolutionary concepts, like Visible Air, elephant print and the first public appearance of the Jumpman logo. To help market the Air Jordan III to the public, Nike called on Michael’s good friend and film director Spike Lee, who reprised his She’s Gotta Have It role as Mars Blackmon for the advertisement campaign.

The most well-known Jordan memory created while wearing the Air Jordan III is also one of the defining moments of his career. Looking to repeat as the NBA Slam Dunk Champion, Michael took the floor against dunk nemesis Dominique Wilkins at the Old Chicago Stadium during All-Star Weekend in 1988. The two athletic juggernauts squared off, matching each other dunk for dunk until they eliminated the “competition.” In the finals, Dominique took a lead after two dunks, setting the stage for a final dunk showdown between the two.

With Michael needing to post a big score, he reached into his bag of tricks for a dunk he attempted in the previous year’s contest – the free-throw-line dunk. Though he had done the dunk before, Michael felt he could add enough flair to put it over the top, and that’s exactly what he did. On his second attempt, Michael ran down the court, took off from the free throw line, cocked the ball back in mid air and kicked his legs out, completing the best-looking free throw dunk the world had seen at that time. With Wilkins’ final dunk only scoring a 45, Michael was able to seal the deal on a second-straight Slam Dunk Title.

The shoes Jordan wore for the ’88 Dunk Contest were the “Cement” Air Jordan IIIs, which will make a return to retail a week from tomorrow for the first time since 2003. Perhaps the single most iconic sneaker in the entire Jordan line, the shoe features tumbled white leather, signature cement grey elephant print, a black midsole, and red detailing on the tongue and inner liner. This year’s version will come almost exactly the same way the Air Jordan III came in 1988 – with cement-printed box and paper, orange hang-tag and tech booklet.

To celebrate the return of the Air Jordan III, Sole Shots has captured some of the best “Cement” Air Jordan III photography from members of the Sole Collector Forum and beyond. Be sure to leave a comment and let the photographers know how you feel about their work below.

Sole Shots: Cement Air Jordan III Spotlight – quicksterPat Lauder aka quickster, Gilroy, California

Sole Shots: Cement Air Jordan III Spotlight - Stephan KuntzeStephan Kuntze, Hamburg, Germany

Sole Shots: Cement Air Jordan III Spotlight – D4ZzLeDerek Dazzle aka D4ZzLe, San Jose, California

Sole Shots: Cement Air Jordan III Spotlight – FINESSEAndre Aranez aka FINESSE, Southern California

Sole Shots: Cement Air Jordan III Spotlight – jmh97213Jerek Hollender aka jmh97213, Oregon

Sole Shots: Cement Air Jordan III Spotlight – leyesaPhillip Leyesa aka leyesa, Long Island, New York

Sole Shots: Cement Air Jordan III Spotlight – boyNERDboyNERD, San Jose, California

Sole Shots: Cement Air Jordan III Spotlight – cristianmcristianm, Oregon

Sole Shots: Cement Air Jordan III Spotlight – Levy PalmerLevy Palmer, Sioux Falls, South Dakota

Sole Shots: Cement Air Jordan III Spotlight – joegon103joegon103, Northern Miami

Sole Shots: Cement Air Jordan III Spotlight – SteveSteve Mullholand, Key Largo, Florida

Sole Shots: Cement Air Jordan III Spotlight – JHONNYC410JHONNYC410, Queens, New York

Sole Shots: Cement Air Jordan III Spotlight – LoganCLLoganCL, California

Sole Shots: Cement Air Jordan III Spotlight – RaeRaymond Banh aka Rae, Toronto, Canada

Sole Shots: Cement Air Jordan III Spotlight – FIREPOWER23FIREPOWER23, England

Sole Shots: Cement Air Jordan III Spotlight - KGordon75Kevin Gordon aka KGordon75, Washington, D.C.

If you’re interested in submitting your photos for Sole Shots, e-mail us at eastbaysoleshots@solecollector.com. Please include your name and location with your submissions. You also have the option of providing us with a link to your online photo album or website to link back to when we post your work.  You do not have to be a registered member of Sole Collector to participate.

Sole Shots: “Cement” Air Jordan III Spotlight

Air Jordan Anniversary Editions

words_Nick Engvall

Although Michael Jordan already had a couple Air Jordan models before the Air Jordan 3 and the Air Jordan 4, for many sneakerheads, these were the shoes that revolutionized sneakers. Sure, Michael had already been fined for his “outrageous” Air Jordan 1 models, then followed that up by displaying the Air Jordan 2 on the biggest stage possible, the 1987 Slam Dunk Contest. However, the Air Jordan 3 model launched the iconic Jumpman logo as well as introduced one of the most memorable and popular print patterns to ever grace a sneaker, elephant print. The minimalistic design of the Air Jordan 3 kept it very clean, which accentuated the elephant print and new Jumpman logo even more. Not to mention, the Air Jordan 3 was the first to receive a visible Air unit, which back in the day was nothing less than mesmerizing.

Following up the ground breaking Air Jordan 3 was a difficult task, but Nike seemed to handle it perfectly. The mesh detailing on the side panels of the Air Jordan 4 had never been seen before. Add to that the triangular detailing that seemed to float on the side of the shoe, while simultaneously tying the lace stays to the body of the shoe, and it seemed that the Air Jordan 4 was designed to take flight. Nike, realizing this, used the Air Jordan 4 to launch the scripted Flight logo below the Jumpman on the tongue, which once again become an unforgettable icon in the sneaker world. Unlike its predecessor, the Air Jordan 4 was a bold and groundbreaking design due to its use of materials that created a visually stunning sneaker with an array of elements, that essentially defined the term neck-breaking.

This Saturday, March 27th, the Air Jordan 3 and Air Jordan 4 will return again, this time as part of the 25th Anniversary Collection for Jordan Brand. The Silver Anniversary will be celebrated with a series of white colorways featuring silver detailing. You can pick up your piece of sneaker history beginning when the clock strikes 12AM Eastern Standard Time Saturday at Eastbay.com