After providing us with information on the background of the design concepts, adidas Basketball Category Designer Robbie Fuller breaks down the technical aspects of the newly released adidas adiZero Rose 2. In Part 2 of our exclusive interview with Fuller, he speaks about retaining the SprintWeb construction of the adiZero Crazy Light, the uniqueness of the brand’s SprintFrame support system, the all-new Splatter traction outsole, the implementation of the gore ankle straps and the personal input he received from Derrick Rose.
View Part 2 of the Robbie Fuller interview below and head over to Eastbay to pick up the adidas adiZero Rose 2 today.
One of the primary requests that Derrick Rose made for his new adidas adiZero Rose 2 signature shoe is that it’d combine superior on-court performance with stylish off-court appeal, ensuring that individuals who can’t afford to buy multiple pairs to satisfy both needs get their money’s worth in one shoe. After hearing that request, the adidas Basketball design team headed by Robbie Fuller tapped into the adidas Y-3 range, a more fashion-oriented collection designed by Yohji Yamamoto. As a result, luxe textures and gore ankle bands were adopted from models like the Y-3 Kazuhiri.
When you’re looking for a durable sneaker that is also aesthetically pleasing, simple black-on-black colorways fit the criteria more than any other style. With a black shoe, you don’t spend time agonizing over whether or not your sneakers are dirty, which is especially convenient as we head into the months of poor weather conditions. Set to arrive at Eastbay in the coming weeks is this “Blackout” colorway of the adiZero Rose 2.
A true black-on-black shoe, this Rose 2 features a black synthetic leather and SPRINTWEB upper, with a black SPRINTFRAME system supporting the heel. Slightly contrasting color hits come in the form of dark grey trim and branding along the side panels, Derrick’s signature on the strap, “All Flights Cancelled” embroidery on the tongue and the number “1” above the toebox. Capping off the look below is a black midsole and volcanic traction pattern outsole.
In Part 1 of our exclusive 1-on-1 interview with adidas Basketball Category Designer Robbie Fuller, he discusses how Rose’s competitive spirit influenced the design of the shoe and his desire for a multi-purpose sneaker that could be worn on and off the court. Additionally, Fuller speaks on drawing inspiration from the Kazuhiri of the adidas Y-3 range and how a volcanic eruption in Iceland spawned the “All Flights Cancelled” theme.
Over the years, video sneaker reviews have become an integral part of the culture. Being able to see the sneakers in motion on sites like Youtube gives customers and collectors another perspective of the product prior to making a purchase. We’ve even seen some individuals make a name for themselves in the sneaker community based on their video reviews, but rarely have we seen the actual athletes give us candid insight on their own shoes.
Seen here is a video review of the adidas adiZero Rose 2 done by Chicago Bulls point guard Derrick Rose himself. Taking a break from a game of NBA2K12 (which features the Rose 2 as a selectable sneaker), D-Rose breaks down his latest sig and gives a shoutout to fans that have reviewed shoes in the past.
Last week, adidas Basketball and Derrick Rose unleashed “The Bull,” a brand new commercial for his latest signature shoe, the adiZero Rose 2. Today, adidas takes us behind the scenes with Derrick in Madrid to give us a behind-the-scenes look into how the commercial came about. The video follows Derrick in Madrid and gets his commentary as the speed and athleticism of his game is captured against the backdrop of a packed bullfighting arena.
Of course, you know the adidas adiZero Rose 2 is officially available in home and away colorways at Eastbay.