words // Brandon Richard
Adidas Basketball has gained a ton of momentum in recent months, and a lot of that falls on the shoulders of their two signature athletes, Derrick Rose and Dwight Howard. However, what has really put the brand’s standing in basketball over the top is their strong team offerings, the latest being the adiPure. Worn by the majority of the adidas Basketball roster, the SprintSkin-supported hooper has been an on-court favorite since the NBA’s All-Star break. Available now at Eastbay are three new colorways of the adiPure that arrive just in time for spring.
Two of the shoes are black-based and feature vibrant color pops. Electricity Yellow takes care of the tongue branding, 3-Stripes and outsole of one shoe, while Infrared takes on a similar role for the other pair. The third look pairs Aluminum Grey with Columbia Blue accents and sports a look similar to one of the adiZero Rose releases. All three styles can be purchased today.
Available: adidas adiPure
In just under two weeks, the NBA’s most popular players will take part in this year’s 2011 All-Star game. For players taking part in some of the early weekend festivities, they might be seen wearing the Sun colorway of the adiPURE. For those adidas players that make this year’s actual All-Star team, the adidas adiPURE will be on the feet of players on both sides.
Players from the Western Conference will sport the red colorway, and players from the Eastern Conference will be wearing the blue colorway. The adiPURE will carry the torch for adidas Basketball shoes with lightweight Sprint Skin material to continue the lightweight approach throughout the rest of the season. The adiPURE is loaded with technologies, like adidas’ PureMotion Pods, adidas Cilia Traction system and full-length adiPRENE cushioning. Will you be picking up the adidas adiPURE?
Available now: adidas adiPURE
After taking a look at the adidas adiPure in the “Sun” All-Star Game colorway a week ago, we present another vibrant colorway of adidas’ newest basketball performance shoe set to hit Eastbay early next month. This pair features an all-over design in the bright green hue known as ‘Intense.’ Black accents the shoe on the inner liner, as well as the lateral and medial Three Stripes, toe stripe and branding on the heel and outsole.
While the look of the shoe is certainly eye-catching, the technology incorporated into the build is what puts the adiPure over the top. SprintSkin paneling on the sides keeps the shoe form-fitting and lightweight without compromising stability. Full-length adiPrene cushioning provides impact-absorption in the heel and propulsion in the forefoot. Taking care of the outsole are the “Feet You Wear” inspired PureMotion pods, which work to adapt to the natural motion of the player’s foot. Not only do you get a dynamic look with the adiPure, but also a dynamic performer.
The adidas adiPure “Intense Green” colorway will be available in limited quantities at Eastbay February 4th.