Adidas PureBoost

Thanks to adidas, “shrink it and pink it” may soon be a thing of the past — in the shoe world, at least. This month, the brand launched the revolutionary adidas Pure Boost X and Pure Boost X Trainer, running and training shoes designed specifically for the needs of the female foot.

Through the creation of more than 100 prototypes and three years of research, adidas learned that a woman’s foot moves differently than a man’s, expanding with almost every single movement. How did they learn this? With ARAMIS, a revolutionary motion-capture technology. ARAMIS measures strain and deformation, essentially creating a better understanding of how the foot moves and shifts with each step. The goal of the Pure Boost X line is to allow and support all of this natural movement.

Adidas PureBoost Boost

This starts with a breathable synthetic mesh upper that allows cooling airflow to keep your feet feeling dry and fresh. Beneath that is adidas’ incredible boost midsole cushioning. Made up of thousands of energy-returning capsules, boost charges each step and helps propel you forward for a faster, more efficient run. As an added bonus, boost also happens to be incredibly comfortable.

Now, this is where things get really interesting. Instead of using traditional shoe construction, adidas created a floating arch, leaving negative space between the upper and midsole. The result? A snug, supportive, sock-like fit unlike anything you’ve ever experienced. This disconnect between the upper and midsole means that your foot now has the freedom to move without restriction for the first ever truly natural run.

Adidas PureBoost Stretchweb

The Pure Boost X is finished with a Stretchweb outsole for durable traction that won’t restrict the expansion and movement of the boost midsole capsules. And the Pure Boost X Trainer outsole is designed with durable pivot points to enhance the explosive, sudden movements of your training routine.

In striving to combine form and function, adidas has permanently changed the shoe game. At Eastbay, we’re hopeful that the Pure Boost X and Trainer are just the beginning of a new trend in women’s footwear. After all, Get The Best To Be Your Best means using gear made just for you. So, grab your pair today and let us know what you think.