Something new is happening in the running world: The ASICS GEL cushioning we all know and love is getting a makeover.

But Why?

ASICS’ GEL Cushioning System has been around since the 1980s, and while this trusted midsole has more than proven itself over the past three decades, there is always room for growth and change.

Feeling doubtful? Think of it this way: Just like permed hair and parachute pants have been reborn into the beachy waves and joggers of today, ASICS GEL units have been readapted to fit the modern runner. ASICS is keeping all of the best parts of GEL and using them to create a brand new midsole technology that results in even better performance. That technology is called fuzeGEL.

Meet the shoe: ASICS Fuzex

fuzeGEL is making its debut in ASICS’ brand-new Fuzex running shoe. So, how does it work? We’re glad you asked.

Instead of the traditional placement of GEL units throughout high-wear areas of the rear and forefoot, the entire length of the Fuzex features a consistent amount of GEL cushioning fused with foam (hint: that’s the fuzeGEL we’ve been ranting about). fuzeGEL’s even placement ensures that regardless of how you land in the shoe when running, you’re experiencing the same amount of ground feel and impact absorption.

The addition of foam also allows for more energy return. With every step you take, that fuzeGEL cushioning softens the blow, absorbing your impact and giving it back to you at toe-off, helping to propel you forward for a faster, more energized run. And who doesn’t want that?

The Fuzex also features a Solyte cradle to help hold your heel firmly in place and just an 8mm drop from heel to toe for a faster, smoother stride. All of these features combine to keep you comfortable so you can run with confidence, no matter what.

We think all of this technology is great, and as a bonus, the Fuzex looks awesome, too. The seamless upper design seriously cuts down on overlays for a sleek, streamlined look and a sock-like fit that eliminates any discomfort.

Get The Best To Be Your Best

Part of being your best is being willing to try new things. And with springtime fast approaching, we think now is the perfect time to branch out. Grab a pair of the great colors we have available in the ASICS Fuzex and give ’em a spin. And don’t forget to let us know what you think.