Zion Williamson has been a presence in basketball fans’ lives since his high school highlights were being reposted and shared by ESPN, Overtime, and Bleacher Report, among others. The jaw-dropping dunks and sheer athleticism on display were unlike anything anyone had seen since LeBron.
Zion would go on to spend one year at Duke, where he exceeded expectations. The most memorable moment of his college career might have been when, in a game against UNC, his shoe exploded after he tried to plant and cut. That high-profile incident, plus his status as the most hyped prospect in a decade, made his decision about what sneaker company he would sign with one of the most highly anticipated choices in a decade.
While every major brand made a huge push to land Zion’s signature, he eventually committed to Jordan. Now, in his second season with New Orleans, Zion has the team challenging for a playoff spot. Meanwhile, Jordan announced the launch of his first signature shoe, the Jordan Zion 1.
Zion is built like almost no other player in the league. The brute strength and raw power he plays with make him nearly unguardable in one-on-one situations. Designing a shoe that will hold up to and accentuate his style of play was going to be a challenge, but the team at Jordan seems to have risen to it.
Cushioning and support were always going to be the two most important aspects of the shoe. Zion is a big man, and he needs a shoe that will prevent as much wear and tear on his knees and feet as possible. A full-length Air Strobel unit stitched directly into the upper helps give the impression that of walking on a cloud. Pair that with a Zoom Air unit sitting under the forefoot, and that’s how the design team came up with the perfect amount of cushioning for any player no matter how big or small.
The support in the shoe is also broken down into two components. The first is the higher sidewalls to protect players moving side to side. The shoe is a 5/8 cut, splitting the difference between low and high. The other component is a two-loop band that locks players in every time they lace up.
Other key components of the shoe include a multidirectional traction pattern to provide elite grip for all the planting and cutting players do throughout the game. There is also a padded tongue to relieve some of the pressure the laces put on the top of your foot.
The Jordan Zion 1 will be available starting 4/23. Make sure to head to Eastbay to snag a pair as well as all other Zion apparel from Jordan.