Introducing Crossover Culture: A New Name For Today’s Game

by | Jan 27, 2018 | Basketball, Casual, Lifestyle, Releases, Sports | 15 comments

Crossover Culture Featured

Crossover Culture 2

The game has changed. The sneakers should too. That’s the idea behind Crossover Culture, the newest brand in basketball.

Positions don’t matter anymore. Big guys run the court and shoot threes. Small guys rock the rim. And most importantly, everybody can handle the rock. Versatility is the biggest factor in today’s game, so Crossover Culture created a shoe line that reflects that changing idea. These shoes aren’t made specifically for point guards and power forwards. They’re made with a different philosophy, one that focuses on fit and feel to deliver comfort and confidence during every aspect of the game.

“This is a game where there are no positions,” said Ryan Duke, Founder of Crossover Culture. “Everybody’s got to shoot, everybody’s got to handle the ball, everybody is a playmaker. We saw that most of the other product out there is built around certain functionalities, so we built shoes that meet the needs of the guy who is really doing everything on the court.”

Crossover Culture is a team of hoopers that started making basketball shoes because they wanted something different. Basketball has changed a lot since the mid-90s, but that change hasn’t always been reflected in basketball footwear.

“You used to have big guys and power guys and speed guys,” Duke said. “That’s disappeared. Now, everybody is a playmaker. We feel like our product reflects this game. This is a new form of basketball from a creative and artistic perspective.”

What’s that look like?

“Our design centers around fit, materials, and cushioning,” Duke said. “Our sneakers are built for a more supportive fit and a lightweight second-skin feel. That’s what makes you comfortable on the court, no matter what your style of play is.”

Let’s break down the tech.

15 Comments

  1. Levi
    Levi on January 31, 2018 at 12:52 PM

    Straight 🔥 #nightwing2303

  2. Peter
    Peter on January 31, 2018 at 3:37 PM

    Will these be available in canada

  4. Odira Orah
    Odira Orah on January 31, 2018 at 6:41 PM

    Loving the look of these shoes, and they also seem like they’ll perform on the same level as Hyperdunks and Crazy Explosives (2 team shoes that are as good as signature shoes). Will these be available in the UK??

  6. Gelo Salantes
    Gelo Salantes on February 5, 2018 at 7:26 AM

    Loving the designs 😍 Do you ship to the Philippines?

  8. Trent Phillips
    Trent Phillips on February 7, 2018 at 2:31 PM

    These are actual fire. Much better than most of the sneakers coming out of Nike and Adidas and the other high-end brands out there. Good to see smaller and up-and-coming brands giving us good stuff 🔥🔥

  9. John21
    John21 on February 7, 2018 at 2:36 PM

    Hi!
    Will this be available in Dubai?

  11. Myke Mynah
    Myke Mynah on February 11, 2018 at 9:08 PM

    I am looking at them on Eastbay right now. I will probably pick up a pair.

  12. Balo
    Balo on March 1, 2018 at 10:06 AM

    Will these be able in Italy, if yes when i wish To try them soon

  13. Romeo Samson
    Romeo Samson on March 5, 2018 at 11:56 AM

    Are these available overseas? I’m from Philippines.