The Levi’s Trucker Jacket is the perfect canvas to express yourself. This year, Levi’s is celebrating the 50th anniversary of their classic jacket, and to honor this special milestone, we’re going to walk you through how to personalize your very own!
But first… a quick Levi’s Trucker Jacket history!
Late 1800’s — Levi’s invented the denim jacket.
Who wore it? Miners on the west coast — the rivets, pleats, and durable fabric made it an essential for their work attire.
1967 — It became an icon! With a slimmer fit, two front pockets, and a signature ‘V’ front, the Type III Trucker Jacket was born.
Who wore it? Cowboys, rebels, and rock stars personalized their jacket with patches, pins, and rips.
Today — Levi’s Trucker Jacket celebrates its 50th anniversary!
Who wears it? Everyone! There’s a perfect style for any look, and we’re going to show you how to take this classic fit and make it yours.