Nike’s latest campaign is just that simple. There are no flashy graphics or cool colors. There’s no style statement to be made — it’s a clear message. Equality — period. No question mark, no comma, no exclamation point, because it’s not a message that needs those things. It’s powerful enough on its own.
That’s what Nike is taking a stand for. The EQUALITY campaign speaks up for a cause that reflects its values. We see respect in sports on the field, pitch, and court. Nike is encouraging people to translate that same respect into their daily lives. This is bigger than sports and big name athletes, this is EQUALITY.
Nike has released a new video entitled “Equality,” showing its beliefs and values through sport. The film features Nike athletes LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Daliah Muhammad, Gabby Douglas, and Victor Cruz. You’ll also see appearances by actor Michael B. Jordan and singer Alicia Keys.
Get inspired by watching the video below.