It’s no secret adidas has had a huge year. From their wildly popular adidas Originals brand to their game-changing performance gear, they have had their finger on the pulse of what the modern athlete craves — innovative style, cutting-edge performance, and a perfect fit.
Their next great innovation is their completely revamped adidas Athletics brand. Built for those crucial moments before and after games, adidas Athletics clothing gives athletes the elite look and comfort they need to get into game-mode or shine during their post-game press conference. With this new update, adidas is filling the only gap they had left in an athlete’s wardrobe, giving them an adidas brand to turn to 24/7.
One of the first new lines adidas Athletics has dropped is the Z.N.E. collection. To create this collection, adidas explored world-class athletes’ needs and consulted renowned fashion bloggers to validate the designs. This innovative line is designed to help athletes “find focus” in their mind and body. Next-level craftsmanship with soft, heavyweight fabric leaves athletes comfortable and enables them to stay focused.
The centerpiece of the collection is the hoodie. Equipped with space for headphones under an oversized hood, it is sure to give athletes exceptional coverage in blocking out distractions. The innovation doesn’t stop there: the pockets throughout the collection are designed with plenty of storage space to hold devices.
Throughout August and September, we’re going to see thousands of athletes, men and women, across multiple sports rocking the Z.N.E. collection. From DeAndre Hopkins in the latest Three Stripes catalog to Aaron Rodgers in the video below, the best athletes in the world love the Z.N.E.’s world-class fit and premium look.
Craving more? Don’t worry — there’s plenty more innovation to come. Keep an eye out for more adidas Athletics lines coming soon…