Garciaparra Baseball Group Partners Up with Eastbay

Garciaparra Baseball Group Partners Up with Eastbay

Indianapolis, Indiana – Michael Garciaparra, the founder of Garciaparra Baseball Group (GBG), announced the organization has signed a one-year agreement with Eastbay to provide Nike footwear, apparel, and gear for the club.

Eastbay has been a leader in the athletic performance and lifestyle product market for over 40 years, with a vast selection of gear from all the biggest brands.

Garciaparra, who founded GBG with his father Ramon, is excited for what the partnership will bring saying, “It’s awesome that our families and our players are going to have access to so many great products. A lot of us have been fans of Eastbay since we were young kids getting the catalog. As an organization with players across the country, it’s awesome to be with a company that can get product into our players’ hands fast and efficiently.”

GBG recently won the 2020 WWBA World Championship, the largest event in travel baseball, down in Ft. Myers, Florida. Ninety-six teams from around the country, and teams from Canada and Puerto Rico, battled it out with some of the top players in the country going head to head. GBG was able to place first in their pool, winning two games and drawing one. They battled to the final, where they overcame an early deficit en route to a 9-1 win.

Garciaparra said the team showed a lot of fight despite barely practicing and playing together due to the pandemic. “We haven’t had official games and our practices have been limited. The time we did get to play together we had to go to Arizona or Nevada, and we could only do that so many times because we were trying to be COVID conscious.”

2021 will see the club participating in several huge USA Baseball events during the summer and the Perfect Game 17U World Series out in Arizona.

Eastbay representative Shay Maltese worked closely with GBG to organize the partnership. “I’m excited to be working with one of the top clubs in the US. I love interacting on the baseball side daily with them.”

Benedictine University and Eastbay announce partnership

Benedictine University and Eastbay announce partnership

This September, Benedictine University announced a ten-year partnership agreement with Eastbay to supply apparel, footwear, equipment and athletic accessories to all the university’s intercollegiate sports.

“We are excited for the opportunities this partnership with Eastbay will bring,” said Benedictine University’s Chief Engagement Officer Mark McHorney. “This partnership will strengthen our brand while also creating an investment in our student-athlete experience.”

Both Benedictine University and Eastbay felt that the partnership was a unique opportunity that extends beyond premier product offerings. It was a chance to build a long-lasting relationship that will benefit not only the university’s athletic department, but the entire campus and the surrounding community over the next decade.

“During our process to determine the best partner for our institution, it became obvious that the leadership at Eastbay wanted us as a part of their team,” McHorney said.

Eastbay was founded in 1980 and is a leading provider of athletic footwear, apparel, and equipment worldwide, offering the industry’s top brands, as well as the exclusive Eastbay brand of products. Eastbay was purchased by Footlocker in 1997. For more information, visit or call for team pricing at 1-800-841-5748.




Eastbay debuts image recognition and augmented reality with ‘Eastbay Lens’

WAUSAU, Wis. (Sept. 20, 2016) — Eastbay, a leading online retailer of athletic shoes, clothing and gear, announced today the launch of its new mobile application for iOS and Android.

Headlining the App is the “Eastbay Lens,” the company’s first use of image recognition and augmented reality. The sophisticated technology allows users to scan physical pages of the Eastbay catalog and reveal exclusive videos, stories, products, and more. The Eastbay Lens creates a new way for consumers to interact with the brand and gain access to unique and exciting content only available by utilizing the tool.

Eastbay is releasing the App in conjunction with their latest catalog. By purposefully capturing additional videos and behind-the-scenes images from cover shoots, Eastbay is using the Eastbay Lens to bring consumers closer than ever to featured athletes.

“We know our consumers rely heavily on their phones, both for shopping and staying connected,” said Bob Stephan, vice president for marketing at Eastbay. “We’re excited to reach them in a new and meaningful way by bringing the Eastbay experience full circle. In the process, we’re expanding the heritage of the Eastbay catalog and reaching a larger audience than ever before.”

Other functionalities of the Eastbay App include:

• Shop – Easily access more brands, colors, sizes, and styles of athletic gear
• Release Calendar – Stay up to date on the newest shoe releases from the top brands with the ability to filter by brand and launch month
• Order Tracking – Follow products through the entire delivery process
• Social – Quickly view and toggle between Eastbay’s Instagram, Twitter, YouTube and Facebook feeds
• Catalog – Request to receive an Eastbay catalog right from the App, to utilize the Eastbay Lens

The Eastbay App is available for both Apple and Android devices.


About Eastbay
Founded in 1980, Eastbay strives to be the go-to resource for pro-grade gear, casual styles, and expert training tips for athletes who care about winning. Part of the Foot Locker, Inc. family since 1997, a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Eastbay proudly joins Foot Locker in its vision of becoming the leading global retailer of athletically inspired shoes and apparel.

Additional information may be found at | Instagram: @officialeastbay | Twitter: @eastbay | YouTube: | Blog: | Facebook: | App: iOS and Android

Media Contact:
Sarah Houseknecht