As noted in our Sole Shots Spotlight, the iconic “Cement” Air Jordan Retro 3 will be making a return to retail this Saturday after last doing so back in 2003. Worn by Michael Jordan when he won his first league MVP during the 1987-1988 season, the “Cement” III may be the most defining sneaker of the entire Jordan line.
Designed by the legendary Tinker Hatfield, the Air Jordan III completely flipped the sneaker world upside down. The addition of visible Air was only the start of a massive transformation undertaken by the Jordan line. Arguably the most notable design cue in the history of basketball sneakers, elephant print, was used to accent and reinforce the toe and heel of the shoe. The iconic Jumpman, which many argue could replace the NBA’s current logo, was employed for the first time on the Jordan III. Throw in the beginning of the Mars Blackmon ad campaign featuring director Spike Lee, and you have one of the most important pieces of footwear to ever be created.
Today’s wallpaper keys in on some of those famous Air Jordan III attributes. You’ll also get a detailed look at the packaging and accessories that accompany this year’s release. Be sure to look out for the Air Jordan Retro 3 ‘countdown clock’ on Eastbay this Friday.