words // Brandon Richard
Celebrating one of basketball’s most exciting players, adidas Basketball has released “The Bull,” a new commercial showcasing the athleticism, fearlessness and basketball prowess of Chicago Bulls point guard Derrick Rose.
In the clip, which was filmed in Madrid, Rose (aka “The Bull”) is released from the gate into a bullfighting arena. There, he takes on the challenges of the matador and picadors, wearing his new adidas basketball shoes to overpower opponents that represent his real on-court rivals.
“The adiZero Rose 2 is built for my speed, so you better want to be fast if you wear this shoe,” said Rose, basketball’s youngest ever MVP. “It’s stable and light so it plays great on the court, but it’s also really clean so you can rock it and look real nice off the court. I felt like a gladiator when I laced them up to film ‘The Bull,’ and I hope everybody likes how we show my new shoes to the world.”