words_Nick DePaula

Last week, Under Armour finally announced that they will be releasing their much-anticipated line of basketball shoes this fall. Sole Collector can exclusively confirm that the collection will be available during the second week of October, just in time for the start of the basketball season. You can look for the range of shoes to feature a sleek point-guard friendly look and also Under Armour’s Micro G cushioning. A light and resilient high-rebound foam, Micro G is featured in all four models this fall.

After signing Brandon Jennings two summers ago, just before his stopover in Rome, the brand is finally prepared to launch a full assortment of basketball shoes at retail. Jennings will wear his signature Micro G Black Ice during the upcoming NBA season. The launch will also be supported by a sizable advertising campaign across TV, print and digital mediums.

“This is a much-anticipated and significant milestone for Under Armour as we continue to elevate our presence in the sport of basketball from grassroots to the elite level,” said Gene McCarthy, Senior Vice President, Footwear for Under Armour. “The collection provides a first taste of Under Armour’s commitment to building innovative basketball shoes that are lighter and sleeker and feature advanced technology.”

The Fall lineup will also be seen on the feet of several collegiate and high school basketball programs, including Boston College, University of South Florida, University of Maryland, Texas Tech University, Auburn University, and Winter Park (FL), Lincoln (NY), Boys and Girls (NY), St. Frances (MD) and Melrose (TN) high schools.

The picture below includes, from left to right:

Under Armour Micro G Black Ice — $110
Under Armour Micro G Fly  — $90
Under Armour Micro G Lite — $100
Under Armour Micro G Blur — $80

Under Armour launches Basketball Footwear Line

Brandon Jennings Under Armour BasketballBrandon Jennings unveils his signature shoe the Under Armour Micro G Black Ice. Under Armour Micro G Black IceUnder Armour Micro G Black IceUnder Armour Micro G Black IceUnder Armour Basketball Fall 2010