words_Brandon Richard

via Press Release

After months of waiting, the Jordan Brand officially unveiled the Air Jordan 2011 today. The 26th shoe in the Air Jordan series is described as one of the most technologically advanced the brand has produced and will be available nationwide on February 17th for a suggested retail price of $170.

Continuing to raise the bar in terms of design and performance, designers Tinker Hatfield, Tom Luedecke and the Jordan Brand team incorporated innovative technology and premium materials into the design of the Air Jordan 2011. Topping the list of those features is the inclusion of interchangeable red and blue midsoles, as well as the first-ever use of handcrafted Patina leather on a performance basketball shoe.

“The Air Jordan 2011 continues the franchise tradition of setting the benchmark for superior performance and design,” explains Hatfield, Vice President, Special Projects and Creative Design for Nike Inc. “As a Brand, we recognize that athletes want a shoe that is truly an extension of their various styles of play and efficiently responds to their individual and environmental cues.“

At the Santa Monica Jordan Brand x Sole Collector Event last October, Tinker mentioned the fact that future Jordan models would continue to pull from the past, but would be constructed with handcrafted, organic materials. For the Air Jordan 2011, the uppers are made with rich handcrafted Patina leather. Each shoe is carefully finished with a hand-burnishing process, ensuring each and every design is unique upon completion. The constellation-inspired design is symbolic of Jordan Brand’s status as a universal brand.

The Air Jordan 2011 will also place emphasis on performance, encouraging athletes to rethink performance with the inclusion of interchangeable midsoles. For a quick, responsive ride, the blue midsole features forefoot and heel Zoom Air units. Explosive athletes will prefer the red midsole, which includes a ¾-inch Air Unit and Cushlon midsole.

“Each year I challenge the Brand to push the envelope in all aspects of the creative process, including design, technology and the overall performance of the shoe,” says Michael Jordan. “The AIR JORDAN 2011 is representative of where we are headed as a Brand in 2011 and beyond. With each passing year, Jordan Brand will look to challenge the way the footwear industry and consumers think about performance, and consistently look to improve upon where we have already been.”

Here’s a detailed look at the Air Jordan 2011, including a couple of tech sheets near the bottom. The Air Jordan 2011 will be available at Eastbay on February 19th.

via Jumpman23