words & images // Brandon Richard
One of my favorite things about growing up as a sneakerhead in the ’90s was the variety of brands we had to choose from in terms of basketball shoes. Of course Nike and Air Jordans were strong, but offerings from Converse, Reebok, adidas and FILA were strong as well. Somewhere along the way, our favorite brands from yesterday were left behind in the pack, and the variety that we all once coveted was no more.
Things have seemingly changed for the better in recent years, with new upstart companies looking to challenge the status quo. The situation gets particularly interesting when you take notice of the many Chinese sneaker companies looking to make a big splash stateside. One of those companies is Li-Ning, who may have the strongest footing in the U.S. market, with a Portland-based showroom and major distribution deals with retailers like Eastbay.
They started their U.S. push by signing Cleveland Cavaliers point guard to an endorsement deal, citing his approachable personality and laid back demeanor as a couple of the reasons. Prior to the 2009-2010 NBA Season, Li-Ning introduced the BD Doom, Davis’ first signature shoe.
As a fan of both new brands being thrown into the basketball equation and the overall design of the Doom, I had to make sure I added them to my ever-growing sneaker collection. My first thought upon receiving the shoes was how impressive the quality of the build and packaging was. Second, how sturdy and secure my feet felt while wearing them. The BD Doom isn’t a showpiece; it’s a legit sneaker that has spawned successors like the Li-Ning Defend & Conquer and helped contribute to the overall growth of a new and exciting brand. With the price tag more affordable than ever, do yourself a favor and give the BD Doom a run.
Available now: Li-Ning BD Doom