In the 2007 NBA Slam Dunk Contest, Dwight Howard made a disappointing early exit after judges failed to take notice of the creativity put into his famed “Sticker Dunk.” Howard returned to the Dunk Contest the following year, and made sure history didn’t repeat itself. With a little help from friend and teammate Jameer Nelson, Dwight took the court fitted with a Superman emblem t-shirt and cape, and soared through the air for what is now known as the “Superman Dunk.”
Though nitpickers will be quick to tell you that he didn’t actually dunk the ball, that single moment made Dwight the league’s next marketable star, and the “Superman” nickname has stuck with him ever since. So much that Warner Bros. and DC Comics signed an apparel partnership deal with adidas this summer centered around the Orlando Magic center. While clothing and accessories are expected in the near future, the first release from this collaborative effort is the “Superman” version of Dwight’s new adidas Beast sneaker.
Seen in photos below, the “Superman” Beast steers away from the typical royal blue-based Man of Steel tribute shoe, opting for a themed look inspired by Superman’s Fortress of Solitude headquarters. The shoe sports a white and vision blue upper, with crystal graphics seen on the mesh and Sprintskin side panels. Superman’s logo appears on the tongue, as well as the underfoot via translucent outsole. The heel tab inlay reads “Fortress of Solitude,” once again acknowledging the home base of Superman and the overall theme of the shoe.
The “Superman” Beast is available here at Eastbay today in very limited quantities. Be sure to pick up your pair now.